Experience

OPEN Group

• Russian Federation
• Staffing and Recruiting
• 1 - 100 Employee

• Managing Partner

  • Mar 2019 - Present

• Managing Director

  • Jun 2018 - Mar 2019

• Head of Outsourcing

  • Apr 2017 - Jun 2018

  Responsible for development of the brand new branch of business – Outsourcing Solutions (including Merchandising & Trade Marketing services) within OPEN Group.Within less than a 3-year cycle managed to build up a strong basis upon which the Company delivered remarkable result – became one of the leaders in Outsourcing of Trade Marketing services in Russia; the results speak for themselves: the number of clients grew by nearly 3 times and the overall turnover of the Company increased by 50% in 2016Due to my contribution - nowadays OPEN Group is a leading marketing Agency well-known for its innovative approach, quick response and fulfillment of the tasks of any level of difficulty bringing the results of the highest level of market standards.My current role implies Strategic Development of the business overall with a large emphasis on digitalization of existing business processes. In line with this I launched a Digital Journey called DFF – which stands for Digital Field Force which includes the following stages:• Building up strong partnership with Skolkovo ECR, IIDF to link up with perspective start-ups; plus with Skolkovo cooperation we currently hold a series of workshops with a topic of Digitalization in Retail• Investment in pilot projects with following integration into business. Successful examples of our digitalization: image recognition solution, auto-routing tool, crowdsourcing app, recruitment automotization, etc. Show less

• Head of Merchandising

  • Jun 2014 - Apr 2017

  2014 - Crunching the market. At the very beginning (when there were no outsourcing projects in the portfolio at all) personally led outsourcing cross-segment pilot project for Mars & Wrigley aiming to combine field force activities in NKA for 3 branches (Choco, PetCare and Wrigley) under unified management structure. Responsible for the whole set of activities enabling to deliver the project at the highest level (team members recruitment, proper targets setting, coaching sessions, budget allocation, etc.) and acted as a single point of contact for the Client. In the pilot project our Team showed the best results among the competitors2015 – Portfolio enhancement. Drastic increase in the number of Clients due to aggressive sales based upon solid business model2015 - Fine-tuning of internal processes & Innovative Approach.a) Responsible for elaboration and launching online reporting system for:- Listing up business needs for further IT-implementation (i.e. configuration of reports and logic behind their infilling, process of data aggregation, etc.)- Completion of UAT- Managing field tests of the system within collaboration with one of the existing Clientsb) Creation of standardized tool which simplified the process of Commercial Proposal composition (the tool was recognized as the most “efficient and transparent ever seen” by one of the Clients)2015/2016 - Building up Strong Team. The whole project team was built up from the scratch and currently comprise 37 managers including Regional Managers, Junior Key Accounts, Key Account Managers. Every single member of the team possess the leadership profile enabling to achieve the most ambitious goals Show less



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Field Force Merchandising Manager

  • Mar 2014 - Jun 2014

  Responsible for Field Force structure management across Russia along with RKA Channel Development including pricing and assortment strategy, New Products listing, Activity Cycle Plan (ACP) creation, etc.The scope of responsibilities includes:• Field Force structure: 450+ Merchandisers• Overall number of RKA clients (National + Regional): ~450Key Accountabilities:• Leading the transition project for BAT Field Force • Responsible for resources and budget allocation enabling distribution built of New Launches within RKA channel on agreed Strat/OPS Plan level• Building up and implementing the strategy of Stock Build within RKA channel• Efficiently allocating budget on promo-activities (in the frame of Activity Cycle Plan) among Key Accounts maximizing incremental volumes• Leading business branch in the project of wAPT (web Account Planning Tool) upgrade including on-line KPIs setting/tracking, assortment optimizer tool implementation, TCI (Total Customer Investment) concept realization, etc.• Managing operational routines (reporting, ad-hoc requests, etc.) maintained by RKA Analysist Show less

• Retail Key Account Manager

  • Aug 2013 - Mar 2014

  Responsible for interaction with 2nd Largest Retail Chain in Russia - X5 Retail Group (including Express Retail)The scope of responsibilities includes:• 3 outlet formats of X5 RG: Hypermarket, Supermarket, Discounter• Overall number of outlets ~4000• GEO include 8 business regions of X5 RG (within 6 BAT BUs)Key Accountabilities:• Manage the team (2 direct subordinates) in the daily operational tasks with the Client (e.g. safety stocks uploads, track of promo-activities, maintenance of financial liabilities, reports, ad-hoc requests, etc.)• Annual negotiations with the Client enabling to switch contract conditions from %TO to %TO + PFP (pay-for-performance) • Optimization of assortment via A.C.Nielsen benchmarking within all formats of X5 (i.e. Discounters (Pyaterochka), Supermarkets(Perekrestok), Hypermarkets(Karusel)) along with NPIs listings (e.g. Lucky Strike, Rothmans Demi)• Planning and managing efficient Stock Build policy within Client enabling to reach highest ever BAT MS in X5 – 25%• Successful negotiation and delivery of promo-activities (e.g. 121-info consultants, promo stands/pallets with carton sales, PPOs)• Evaluation of BAT performance in X5 through 2012-2013 by every Business Unit and working out strategy for growing BAT MS in X5 in 2014 Show less

• Demand Planning Manager

  • Nov 2011 - Aug 2013

  Responsible for managing monthly demand planning process via delivering the forecast on required level of quality and confidence; ensuring regular and timely reflection of demand plans and other outcomes of monthly process and long term planningThe scope of responsibilities includes:• Complex market >200 SKU• 13 BAT Locations (HUBs), 118 Distributor’s branches• More than 300 people involved in the demand forecast process • Large number of innovations +50 new SKU per yearKey Accountabilities:• Manage the team (3 direct subordinates) in the monthly/weekly demand forecast process on the Russian market enabling the alignment of all parties involved of the short/long term results of the demand plan creation• Chair the SOP cycle meeting (Brand Trend Revision (BTR), Demand Forecasting Meeting (DFM), Demand Review Meeting (DRM), PSOP and SOP) for the purpose of demand plan formation and ratification by all participants of the process including final sign-off by Company Top Team• Stimulate other processes of weekly/monthly planning (Production planning, Material/Inventory Planning etc.) by timely and accurate provision of short term forecast (APO SNP and APO DF and DC systems – support and maintenance )• Manage the process of interaction between representatives of BAT and Distributors in the context of demand plan formation• Participate in the new products planning process as a demand forecast expert; ensure timely delivery of the information related to the new and modified products to the everybody involved • Propose improvements and adjustments to the current IT systems in place for the short/long term forecasting process and drive the changes Show less

• Regional Inventory Planning Executive

  • Aug 2010 - Nov 2011

  In the scope of planning function integration in the overall structure of Supply Chain Service Center made valuable contribution to overall success via:- Implementation and fine-tuning of APO SNP system in Ukraine, Uzbekistan and Moldova from business perspective- Implementation and fine-tuning of SO99+ (the system used for optimal Safety Stock calculation) from business perspective- Creation of the design and introduction of the planning process with accurate roles and duties diversificationIn current role is responsible for coordination of Inventory and Distribution Planning of Finished Goods in Eastern Europe Region.The scope of responsibilities includes:• 3 End Markets (Ukraine, Uzbekistan, Moldova)• 2 factories, 9 HUBs• appr. 300 SKUs (including supersessions)• appr. 30 bln sticks per annum• Indirect impact appr. 12 mln GBPKey Accountabilities:• To be a first contact point for regional planning team in all issues related to Inventory planning for non-Russia DRP and logistic teams• Supervision of two direct reports responsible for daily tracking and replenishment of stocks in local markets• Regular revision of Stock Holding Policy aiming to achieve perfect balance between optimal stock and service level• Interaction with major internal stakeholders on the matters of daily routines (Production Planning, Strategic Account Management, Brand Marketing, Logistic, etc)• To contribute to inventory modeling and inventory targets setting, distribution and deployment plans for seasonal stock builds and End Market's initiatives• Representation of Inventory Planning function in S&OP cycle meetings Show less

• Operations Management Trainee

  • Aug 2008 - Aug 2010

  During a 2 year rotation in the frame of Management Trainee Programme took part in numerous projects in all departments of Operations function:- Production: 1. Moscow Factory: Working out possible improvements in development areas revealed during Supply Chain Excellence 2. St-Pete Factory: Personnel's motivation level increase via KPIs visualization- Strategic Engineering: 1. Business case creation on the subject of equipment replacement 2. Business case creation on the subject of localization of production of one of the components being used in manufacturing. 3. Development of a common Protocol procedure. The worked-out document was escalated on Global Level. - Logistics: 1. In Import department was responsible for freight hauling 2. Led budgeting process for 2010 for Logistics department; working out a tool for costs analysis with further possibility of KPIs development (Prilucky, Ukraine) 3. Business case creation for tobacco leaf warehouse construction (Urgut, Uzbekistan).- Procurement:Complete cycle of contracting service providers (from internal stakeholders involvement to carrying out tenders with final approval of service providers)- Plan:During a half year international assignment in Southampton, UK took part in several projects within Planning department of Africa and Middle East Region (AME): 1. Sourcing Plan: creation and approval of Contingency Sourcing Plan for the whole Region including all the countries of AME Region (18 factories) 2. Rough Cut Capacity Planning: in the context of Global Project of Rough Cut Capacity (RCCP) tool implementation drove the project on behalf of AME Region 3. Production Planning: maintained daily production planning activities for BAT Kenya cigarette factory 4. S&OP: Jointly with S&OP manager supported S&OP process on Regional level (in particular: preparation and carrying out Supply and Inventory (S&I) meeting, Regional S&OP meeting) Show less