Founder

• Feb 2014 - Mar 2020

Head of Marketing

• Aug 2016 - Aug 2017

- Marketing strategy development and implementation - Advising on implementation of new marketing tactics and ideas - Management of the tasks and prioritization of marketing efforts - App Store optimization, branding and PR - Advertising and user acquisition - Setting up KPIs and motivating others to deliver outstanding results - Marketing strategy development and implementation - Advising on implementation of new marketing tactics and ideas - Management of the tasks and prioritization of marketing efforts - App Store optimization, branding and PR - Advertising and user acquisition - Setting up KPIs and motivating others to deliver outstanding results

Head of Marketing and PR

• 2010 - Aug 2015

Apalon has been an awesome experience. I started as a junior marketing specialist and eventually managed a team of marketers as a Head of Marketing department. I greatly contributed into company's growth by managing marketing efforts across various channels. My responsibilities included the following: - Defining the company's app marketing strategy and implementation - Validation of of all decisions made within the marketing department - Monitoring, analysis and adjustments of… Show more Apalon has been an awesome experience. I started as a junior marketing specialist and eventually managed a team of marketers as a Head of Marketing department. I greatly contributed into company's growth by managing marketing efforts across various channels. My responsibilities included the following: - Defining the company's app marketing strategy and implementation - Validation of of all decisions made within the marketing department - Monitoring, analysis and adjustments of ongoing marketing efforts - Market research, implementation of new PR and marketing tactics - Development of marketing materials such as app store icons, screenshots, promotional banners, localisations and more - App Store optimisation - App Store branding - User acquisition - Social media marketing - A/B testing of marketing materials - Creation of internal documentation and setting up of business processes - Hiring new people and more Show less Apalon has been an awesome experience. I started as a junior marketing specialist and eventually managed a team of marketers as a Head of Marketing department. I greatly contributed into company's growth by managing marketing efforts across various channels. My responsibilities included the following: - Defining the company's app marketing strategy and implementation - Validation of of all decisions made within the marketing department - Monitoring, analysis and adjustments of… Show more Apalon has been an awesome experience. I started as a junior marketing specialist and eventually managed a team of marketers as a Head of Marketing department. I greatly contributed into company's growth by managing marketing efforts across various channels. My responsibilities included the following: - Defining the company's app marketing strategy and implementation - Validation of of all decisions made within the marketing department - Monitoring, analysis and adjustments of ongoing marketing efforts - Market research, implementation of new PR and marketing tactics - Development of marketing materials such as app store icons, screenshots, promotional banners, localisations and more - App Store optimisation - App Store branding - User acquisition - Social media marketing - A/B testing of marketing materials - Creation of internal documentation and setting up of business processes - Hiring new people and more Show less