Experience

Original Creative Agency LLC

• United States
• Entertainment Providers
• 1 - 100 Employee

• Touring, Campaign, and Experiential Agent

  • Sep 2023 - Present

  Representing the world's foremost Creative Directors shaping our culture through boundary-pushing work across music, fashion, and brand. Representing the world's foremost Creative Directors shaping our culture through boundary-pushing work across music, fashion, and brand.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Creative Producer

  • Apr 2017 - Present

  - Creative direct artwork, branding, merchandise, tour/experiential design, music videos and editorial throughout musical artist’s album lifecycles (Beyoncé, Nicki Minaj, Dua Lipa + more) - Scout / hire talent (designers, videographers, editors, crew, post-production) that is uniquely suited to each project and manage creative teams to deliver a coordinated vision - Conduct research, pull references, and create executive summaries to present directions for both internal and external… Show more - Creative direct artwork, branding, merchandise, tour/experiential design, music videos and editorial throughout musical artist’s album lifecycles (Beyoncé, Nicki Minaj, Dua Lipa + more) - Scout / hire talent (designers, videographers, editors, crew, post-production) that is uniquely suited to each project and manage creative teams to deliver a coordinated vision - Conduct research, pull references, and create executive summaries to present directions for both internal and external use - Write treatments and create pitch decks to sell creative directions and establish strategic partnerships - Manage six-figure creative budgets and video productions throughout the development phase - Concept creative marketing and social strategies for artists/brands - Ensure that published work falls within brand guidelines / creative briefs unique to each artist - Creative produce video content for both music videos and brands (develop concept, pitch, managing run of show on set, pre and post production) - Have developed an extensive global network of resources across all fields - artists, location scouts, talent, crew and post-production agencies Show less - Creative direct artwork, branding, merchandise, tour/experiential design, music videos and editorial throughout musical artist’s album lifecycles (Beyoncé, Nicki Minaj, Dua Lipa + more) - Scout / hire talent (designers, videographers, editors, crew, post-production) that is uniquely suited to each project and manage creative teams to deliver a coordinated vision - Conduct research, pull references, and create executive summaries to present directions for both internal and external… Show more - Creative direct artwork, branding, merchandise, tour/experiential design, music videos and editorial throughout musical artist’s album lifecycles (Beyoncé, Nicki Minaj, Dua Lipa + more) - Scout / hire talent (designers, videographers, editors, crew, post-production) that is uniquely suited to each project and manage creative teams to deliver a coordinated vision - Conduct research, pull references, and create executive summaries to present directions for both internal and external use - Write treatments and create pitch decks to sell creative directions and establish strategic partnerships - Manage six-figure creative budgets and video productions throughout the development phase - Concept creative marketing and social strategies for artists/brands - Ensure that published work falls within brand guidelines / creative briefs unique to each artist - Creative produce video content for both music videos and brands (develop concept, pitch, managing run of show on set, pre and post production) - Have developed an extensive global network of resources across all fields - artists, location scouts, talent, crew and post-production agencies Show less



Cameo

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Sr Enterprise Account Executive, Cameo For Business

  • Sep 2021 - Sep 2023

  Cameo for Business enables brands and businesses of all sizes to have direct access to celebrities for pre-recorded content and live experiences for their marketing campaigns and events. Through a marketplace model, we’re democratizing access to 45,000 diverse talent, and removing the institutional barriers that currently limit the connections between brands and talent. With Cameo for Business, brands can quickly and easily engage their audiences with creative, insight-driven celebrity and… Show more Cameo for Business enables brands and businesses of all sizes to have direct access to celebrities for pre-recorded content and live experiences for their marketing campaigns and events. Through a marketplace model, we’re democratizing access to 45,000 diverse talent, and removing the institutional barriers that currently limit the connections between brands and talent. With Cameo for Business, brands can quickly and easily engage their audiences with creative, insight-driven celebrity and influencer content. Show less Cameo for Business enables brands and businesses of all sizes to have direct access to celebrities for pre-recorded content and live experiences for their marketing campaigns and events. Through a marketplace model, we’re democratizing access to 45,000 diverse talent, and removing the institutional barriers that currently limit the connections between brands and talent. With Cameo for Business, brands can quickly and easily engage their audiences with creative, insight-driven celebrity and… Show more Cameo for Business enables brands and businesses of all sizes to have direct access to celebrities for pre-recorded content and live experiences for their marketing campaigns and events. Through a marketplace model, we’re democratizing access to 45,000 diverse talent, and removing the institutional barriers that currently limit the connections between brands and talent. With Cameo for Business, brands can quickly and easily engage their audiences with creative, insight-driven celebrity and influencer content. Show less



Playground

• Technology, Information and Internet
• 1 - 100 Employee

• Development, Founding Team

  • Sep 2020 - Jul 2021

  www.playgroundapp.com www.playgroundapp.com



MAINSTREAM LIVE

• United States
• Online Media

• Co-Founder

  • Mar 2020 - Jul 2020

  Your pass to virtual events that push culture forward. Your pass to virtual events that push culture forward.



1stdibs.com

• United Kingdom
• Business Consulting and Services

• Client Partner

  • Jan 2019 - Jan 2020

  -Discover, activate, and manage relationships with premiere design firms across the world -Generate 2.5M in annual rev, and have sold over 1,000 pieces of rare furniture, fashion, and jewelry -Travel across the country to meet with design firms and uncover strategic partnership opportunities -Work one-on-one with small business to develop scaling strategies that result in real growth -Collaborate with the editorial/marketing teams to create stories for design firms I… Show more -Discover, activate, and manage relationships with premiere design firms across the world -Generate 2.5M in annual rev, and have sold over 1,000 pieces of rare furniture, fashion, and jewelry -Travel across the country to meet with design firms and uncover strategic partnership opportunities -Work one-on-one with small business to develop scaling strategies that result in real growth -Collaborate with the editorial/marketing teams to create stories for design firms I represent -Participated in panels to represent the Client Partner team to members of company leadership -Achieved the distinction of “President’s Club” for top performance

• Account Executive

  • Jun 2018 - Jan 2019

  -Managed a book of 200 domestic and international accounts with projects ranging from $100k-1m+ -Average performance at 123% of quota, netting sales of over $2m/yr. -Activated and scaled several new clients into $50k, $100k and $250k+ annual spend brackets -Trained in sales techniques to identify clients’ pain points and tailored my pitch to individual needs -Identified sales opportunities from site behavior; took proactive actions to eliminate purchasing friction and facilitated a… Show more -Managed a book of 200 domestic and international accounts with projects ranging from $100k-1m+ -Average performance at 123% of quota, netting sales of over $2m/yr. -Activated and scaled several new clients into $50k, $100k and $250k+ annual spend brackets -Trained in sales techniques to identify clients’ pain points and tailored my pitch to individual needs -Identified sales opportunities from site behavior; took proactive actions to eliminate purchasing friction and facilitated a seamless site experience -Developed an understanding of my clients’ business goals and created partnership strategies to achieve them

• Sales Development Representative

  • Jul 2017 - May 2018

  -Cold call interior design firms, prospect spend potential through conversation, and set appointments for the Executive team (hit 134% of quota in 2017) -Develop client profiles based on site activity and craft tailored outreach strategy, delivering a relevant and personalized experience for each client -Cultivate interest from leads unfamiliar with 1stdibs, overcome objectives, identify client pain points and market the value propositions of the 1stdibs Trade Program that suit those… Show more -Cold call interior design firms, prospect spend potential through conversation, and set appointments for the Executive team (hit 134% of quota in 2017) -Develop client profiles based on site activity and craft tailored outreach strategy, delivering a relevant and personalized experience for each client -Cultivate interest from leads unfamiliar with 1stdibs, overcome objectives, identify client pain points and market the value propositions of the 1stdibs Trade Program that suit those needs -Work with SDR lead to develop team-wide approaches to outreach and establish strategic priorities for the team -Gained proficiency in Salesforce and Outreach and ensure data integrity between the two systems



Firstborn

• United States
• Advertising Services
• 1 - 100 Employee

• Business Planner

  • Aug 2016 - May 2017

  o Generated leads through extensive industry analysis and identified / vetted new business opportunities o Drafted outreach emails to set up introductory calls/capabilities presentations with leads o Led an audit of digital capabilities across several industries-of-interest to Firstborn, and positioned the new business team as an authority on successful digital strategy in those fields o Assisted in the pitch process by creating business overviews for the executive team, preparing RFP… Show more o Generated leads through extensive industry analysis and identified / vetted new business opportunities o Drafted outreach emails to set up introductory calls/capabilities presentations with leads o Led an audit of digital capabilities across several industries-of-interest to Firstborn, and positioned the new business team as an authority on successful digital strategy in those fields o Assisted in the pitch process by creating business overviews for the executive team, preparing RFP responses, and building presentation decks o Led the adoption of a new CRM platform and developed a pipeline process to record, prioritize and follow through on outreach targets in a timely manner o Formulated a lead-prospecting and research strategy to create a sustainable flow of new business opportunities o Led team in weekly scrum meetings to review outstanding meetings, tasks, and new leads o Coordinated across venue partners/IT teams to prep presentation spaces and ensure seamless events Show less o Generated leads through extensive industry analysis and identified / vetted new business opportunities o Drafted outreach emails to set up introductory calls/capabilities presentations with leads o Led an audit of digital capabilities across several industries-of-interest to Firstborn, and positioned the new business team as an authority on successful digital strategy in those fields o Assisted in the pitch process by creating business overviews for the executive team, preparing RFP… Show more o Generated leads through extensive industry analysis and identified / vetted new business opportunities o Drafted outreach emails to set up introductory calls/capabilities presentations with leads o Led an audit of digital capabilities across several industries-of-interest to Firstborn, and positioned the new business team as an authority on successful digital strategy in those fields o Assisted in the pitch process by creating business overviews for the executive team, preparing RFP responses, and building presentation decks o Led the adoption of a new CRM platform and developed a pipeline process to record, prioritize and follow through on outreach targets in a timely manner o Formulated a lead-prospecting and research strategy to create a sustainable flow of new business opportunities o Led team in weekly scrum meetings to review outstanding meetings, tasks, and new leads o Coordinated across venue partners/IT teams to prep presentation spaces and ensure seamless events Show less



Artsy

• United States
• Manufacturing
• 1 - 100 Employee

• Digital Marketing Intern

  • Mar 2016 - Jul 2016

  o Conducted targeted email campaigns to develop/maintain competitive search engine ranking o Created a sales pitch that increased conversion rate by 70% o Led process improvement research that cut lag-time by 50% o Performed keyword and traffic analysis through Google Analytics o Participated in a competitive analysis of rival website structure o Curated a newsletter to build sustainable SEO growth through organic link-building o Conducted targeted email campaigns to develop/maintain competitive search engine ranking o Created a sales pitch that increased conversion rate by 70% o Led process improvement research that cut lag-time by 50% o Performed keyword and traffic analysis through Google Analytics o Participated in a competitive analysis of rival website structure o Curated a newsletter to build sustainable SEO growth through organic link-building



RARE Gallery

• United States
• Retail

• Business Development / Events Associate

  • Apr 2015 - Mar 2016

  o Represented gallery at SCOPE art fair 2016 and 2017 o Planned gallery events, coordinated installations/vendors, and hosted show openings o Discovered / negotiated new business opportunities for the gallery and sponsored artists o Assembled press kits and promoted exhibitions to editors/critics o Represented gallery at SCOPE art fair 2016 and 2017 o Planned gallery events, coordinated installations/vendors, and hosted show openings o Discovered / negotiated new business opportunities for the gallery and sponsored artists o Assembled press kits and promoted exhibitions to editors/critics



UBS

• Switzerland
• Financial Services
• 700 & Above Employee

• Derivatives Middle Office Analyst

  • Aug 2014 - Nov 2015

  o First point of contact for clients with queries regarding account setup/trade valuations o Built a comprehensive client service tool to streamline trade booking, invoicing and settlement o Developed a documentation process that presents traders with real-time hedging opportunities o Maintained data integrity controls that improve the accuracy/transparency of trade booking o Completed "Lean Training" course teaching process improvement theories and team organizational skills o First point of contact for clients with queries regarding account setup/trade valuations o Built a comprehensive client service tool to streamline trade booking, invoicing and settlement o Developed a documentation process that presents traders with real-time hedging opportunities o Maintained data integrity controls that improve the accuracy/transparency of trade booking o Completed "Lean Training" course teaching process improvement theories and team organizational skills

• Group Operations Analyst - Foreign Exchange/Client Onboarding

  • Jun 2013 - Aug 2013

  o Prepared 2000+ clients for compliance under the ISDA March 2013 Dodd Frank Protocol o Developed a system for data remediation to protect clients from mistakenly blocked trades o Assisted in the automation of manual trade booking processes o Performed routine checks to ensure consistency among all data management platforms o Prepared 2000+ clients for compliance under the ISDA March 2013 Dodd Frank Protocol o Developed a system for data remediation to protect clients from mistakenly blocked trades o Assisted in the automation of manual trade booking processes o Performed routine checks to ensure consistency among all data management platforms



Collegiate Entrepreneurs

• Business Consulting and Services
• 1 - 100 Employee

• Branch Manager

  • Apr 2012 - Sep 2012

  o Grossed a total of $44k in sales, becoming profitable in two months o Trained in sales techniques: cold calling, hard/soft selling, pitching, blank-order closing o Employed/managed 5 full-time employees and a number of part-time workers o Directly oversaw on-site productivity and daily scheduling o Accounted for administrative fees, cost of labor, cost of materials and cash flow on each job o Grossed a total of $44k in sales, becoming profitable in two months o Trained in sales techniques: cold calling, hard/soft selling, pitching, blank-order closing o Employed/managed 5 full-time employees and a number of part-time workers o Directly oversaw on-site productivity and daily scheduling o Accounted for administrative fees, cost of labor, cost of materials and cash flow on each job



Target

• Mexico
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Brand Ambassador Manager

  • May 2011 - Sep 2011

  o Hired/managed a team of 55 student employees for a Target promotional event at Boston College o Directed social media initiatives through facebook - increased the event fanbase by more than 650 members and maintained Target’s fun, friendly brand image o Designed creative strategy for marketing the event on a school-wide scale o Facilitated communication as the link between Periscope/Target/BC administrators o Boosted event attendance to a total of 2200+ students o Hired/managed a team of 55 student employees for a Target promotional event at Boston College o Directed social media initiatives through facebook - increased the event fanbase by more than 650 members and maintained Target’s fun, friendly brand image o Designed creative strategy for marketing the event on a school-wide scale o Facilitated communication as the link between Periscope/Target/BC administrators o Boosted event attendance to a total of 2200+ students