Dmitry Shcherba
Digital Content & PR Executive at Wallet Factory- Claim this Profile
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Russian Native or bilingual proficiency
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Ukrainian Native or bilingual proficiency
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English Full professional proficiency
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German Limited working proficiency
Topline Score
Bio
Sally Hilser
Understanding what you’re writing about and why your audience should care are essential to being a skilled content writer. Dmitriy Shcherba at HebronSoft, epitomizes these qualities. His contributions to the team do not go unnoticed. In fact, if you’ve read a HebronSoft article, guest post, or another piece of their interesting content, then you’ve experienced Dmitriy’s expert writing! Keep up the great work!
LinkedIn User
Dmitriy is the kind of marketing expert who will show what excellent project management should be. I’ve worked under his guidance for four years and completed many projects, and each time it shows a 30-40% increase in effectiveness compared to other marketing experts. His unique ability to organize the working process and let employees demonstrate their professional skills’ full extent made Dmitriy our favorite. A combination of humor and empathy helps to lift the spirit in stressful situations. I highly recommend working with a professional like Dmitriy.
Sally Hilser
Understanding what you’re writing about and why your audience should care are essential to being a skilled content writer. Dmitriy Shcherba at HebronSoft, epitomizes these qualities. His contributions to the team do not go unnoticed. In fact, if you’ve read a HebronSoft article, guest post, or another piece of their interesting content, then you’ve experienced Dmitriy’s expert writing! Keep up the great work!
LinkedIn User
Dmitriy is the kind of marketing expert who will show what excellent project management should be. I’ve worked under his guidance for four years and completed many projects, and each time it shows a 30-40% increase in effectiveness compared to other marketing experts. His unique ability to organize the working process and let employees demonstrate their professional skills’ full extent made Dmitriy our favorite. A combination of humor and empathy helps to lift the spirit in stressful situations. I highly recommend working with a professional like Dmitriy.
Sally Hilser
Understanding what you’re writing about and why your audience should care are essential to being a skilled content writer. Dmitriy Shcherba at HebronSoft, epitomizes these qualities. His contributions to the team do not go unnoticed. In fact, if you’ve read a HebronSoft article, guest post, or another piece of their interesting content, then you’ve experienced Dmitriy’s expert writing! Keep up the great work!
LinkedIn User
Dmitriy is the kind of marketing expert who will show what excellent project management should be. I’ve worked under his guidance for four years and completed many projects, and each time it shows a 30-40% increase in effectiveness compared to other marketing experts. His unique ability to organize the working process and let employees demonstrate their professional skills’ full extent made Dmitriy our favorite. A combination of humor and empathy helps to lift the spirit in stressful situations. I highly recommend working with a professional like Dmitriy.
Sally Hilser
Understanding what you’re writing about and why your audience should care are essential to being a skilled content writer. Dmitriy Shcherba at HebronSoft, epitomizes these qualities. His contributions to the team do not go unnoticed. In fact, if you’ve read a HebronSoft article, guest post, or another piece of their interesting content, then you’ve experienced Dmitriy’s expert writing! Keep up the great work!
LinkedIn User
Dmitriy is the kind of marketing expert who will show what excellent project management should be. I’ve worked under his guidance for four years and completed many projects, and each time it shows a 30-40% increase in effectiveness compared to other marketing experts. His unique ability to organize the working process and let employees demonstrate their professional skills’ full extent made Dmitriy our favorite. A combination of humor and empathy helps to lift the spirit in stressful situations. I highly recommend working with a professional like Dmitriy.
Credentials
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Marketing Essentials Certificate
NonprofitReadyApr, 2023- Nov, 2024 -
Certificate in Public Relations (PR)
Oxford Home Study Center OHSCMar, 2023- Nov, 2024 -
Digital Loyalty Associate Certification
Digital Loyalty AcademySep, 2022- Nov, 2024 -
COMM411: Public Relations
Saylor AcademyJul, 2022- Nov, 2024 -
Social Media Analytics Course
quintlyDec, 2021- Nov, 2024 -
Product analytics
CXLNov, 2021- Nov, 2024 -
Marketing with Purpose Course
MicrosoftOct, 2021- Nov, 2024 -
Professional Business Writing Skills
AlisonFeb, 2021- Nov, 2024 -
EF SET English Certificate 88/100 (C2 Proficient)
EF Standard English Test (EF SET)Jan, 2021- Nov, 2024 -
Microsoft Advertising Certified Professional
MicrosoftDec, 2020- Nov, 2024 -
Data Security and Privacy Training
CyberTraining 365 (GDPR & Cyber Security Training)Jun, 2020- Nov, 2024 -
Planning Your Content Marketing Campaign
MarketingProfsJun, 2020- Nov, 2024 -
Ultimate Beginners Guide to Power BI
Enterprise DNA LtdJun, 2020- Nov, 2024 -
Digital Skills: Digital Marketing
AccentureMay, 2020- Nov, 2024 -
Marketing Tools: Social Media
LinkedInMay, 2020- Nov, 2024 -
Understanding Your Customers to Drive Sales
AlisonApr, 2020- Nov, 2024 -
Activate customer-centric marketing
GoogleAug, 2019- Nov, 2024 -
AdWords Basics
GoogleMar, 2017- Nov, 2024 -
Inbound Marketing Optimization
HubSpot AcademyDec, 2022- Nov, 2024 -
Content Marketing Certified
HubSpot AcademyDec, 2020- Nov, 2024 -
Creative Certification Exam
Google Digital Academy (Skillshop)Jan, 2021- Nov, 2024 -
Introduction to Cybersecurity
CiscoApr, 2020- Nov, 2024 -
The Cisco Networking Academy® Introduction to Cybersecurity course
Cisco Networking AcademyAug, 2019- Nov, 2024 -
The Cisco Networking Academy® Introduction to IoT course
Cisco Networking AcademyAug, 2019- Nov, 2024 -
Google AdWords Certification - Shopping Advertising
GoogleMar, 2017- Nov, 2024
Experience
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Wallet Factory
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Poland
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Content & PR Executive
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Sep 2021 - Present
My area of focus as a PR, SMM, and Content Executive includes: • Promoting the brand globally via content to ensure the company is perceived as a strategic FinTech software vendor for financial businesses on the market • Carrying out the communication strategy with prospects, journalists and media outlet editors • Managing the entire content production process—website, blog, landing pages, case studies, press releases etc. • Curating content for BD, Sales, and Marketing departments • Building long-term post-product launch collaboration with current clients through feedback, interviews, co-marketing initiatives • Reinforcing brand awareness and company's expertise via social media channels Show less
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HebronSoft
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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SEO/UX Web Content Expert
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Jun 2020 - Jun 2022
Creation of actionable marketing & website content, namely: • UX writing – microcopies & product pages to gain user delight • IT-related blog articles alongside power pages for driving organic traffic • SEO audit with further onsite/offsite activities for SERP enhancement • Reputation management & PR activities • Ideation of overall content-driven strategies, with an eye toward generating inspirational yet meaningful textual, video and visual content of any type. Creation of actionable marketing & website content, namely: • UX writing – microcopies & product pages to gain user delight • IT-related blog articles alongside power pages for driving organic traffic • SEO audit with further onsite/offsite activities for SERP enhancement • Reputation management & PR activities • Ideation of overall content-driven strategies, with an eye toward generating inspirational yet meaningful textual, video and visual content of any type.
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AM-BITS LLC
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Ukraine
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Communications Manager
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Sep 2019 - Aug 2020
Having my hands full with handling internal and external communications. Mostly focused on: • Building marketing content strategies • Developing, optimizing and curating website content • Planning and managing social media and public relations campaigns • Creating email campaigns along with print and online publications • Ideating events, such as conferences, webinars and other promotion initiatives • Writing communication material, such as press releases, feature articles, brochure copy and website content. Show less
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DMarket (acquired by Mythical Games)
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Ukraine
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Computer Games
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1 - 100 Employee
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Web & Editorial Content Specialist
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Jan 2018 - Mar 2019
At DMarket I was lucky enough to be part of the successful promotional and overall digital marketing campaign aimed at introducing a unique blockchain-driven monetization platform to the gaming industry. I thrived on creating conceptually prolific texts of original and actionable content used across multiple marketing communications channels. All in all, the following tasks were within my scope of employment: – to conceive and create concepts for interactive marketing media, including websites, social media, direct emails, and other online marketing initiatives; – to write authoritative blog articles based on firm contributor’s stance (negative or positive) that resonate with a company’s target audience; – to generate media-agnostic newsletters and news roundups, tech updates and corporate press-releases; – to localize and proofread segments of the English website and app UI content into Russian and Ukrainian, and vice versa. – to be in line with predefined SEO, LSI practices and the overall company’s marketing strategy; to adopt the content created to comply with specific SMM requirements. Show less
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HUSKY HEAT PUMPS LTD
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Renewables & Environment
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1 - 100 Employee
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Digital Content & PR Manager
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Oct 2016 - Dec 2018
I embraced the following responsibilities: – Web content creation, namely blog articles, news, press releases, etc. – Analyzing the company's and its competitors' marketing footprint on UK market. – Assisting B2C & B2B teams to build marketing and PR campaigns. – Proofreading/editing business correspondence. – Gathering and scrutinizing customer feedback across multiple channels, i.e. web chat, email, website contact forms, etc. – Collaborating with UI/UX design team to foster lead acquisition and retention. – Contributing to brand naming, redesign, rebranding, brand exposure in social media, etc. Show less
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Maven Group
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United States
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Software Development
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1 - 100 Employee
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Content Marketing Manager
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Apr 2017 - Apr 2018
Key responsibilities include, but are not limited to the following: – Сontent development: texts for website, social media and the company's advertising campaigns; – Preparing articles and news materials on Digital Marketing / Ecommerce topics; – Creation of analytical reports on the trending topics in the digital industry; – SMM; – Writing guest posts; – Oversight and direction to ensure that new or existing content on the website meets the primary needs of the user; – Reviewing and editing content provided by external and internal sources; – Streamlining the process of written content creation; – Editing and proofreading English texts. Show less
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DORIS agency
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Ukraine
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Advertising Services
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1 - 100 Employee
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International Business Development Manager
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Apr 2016 - Apr 2017
Key responsibilities: – B2B client communication; Competitor market analysis in the UK. – Project management: Creating, supervising of virtual call center and lead chat. – Service client support: CRM customization, Lead qualification analytics. – Advertorial content management: copywriting/rewriting SEO-friendly texts for UK and national projects, editing mega/title tags. Key responsibilities: – B2B client communication; Competitor market analysis in the UK. – Project management: Creating, supervising of virtual call center and lead chat. – Service client support: CRM customization, Lead qualification analytics. – Advertorial content management: copywriting/rewriting SEO-friendly texts for UK and national projects, editing mega/title tags.
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Lecturer of English
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Sep 2005 - Jun 2016
The major areas of my academic concern comprised: - Modern English Lexicology - Translation and Interpreting - English as a LSP (termonilogical issues) The major areas of my academic concern comprised: - Modern English Lexicology - Translation and Interpreting - English as a LSP (termonilogical issues)
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Viseven
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United States
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IT Services and IT Consulting
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400 - 500 Employee
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Digital Content Manager
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Jan 2015 - Apr 2016
My key responsibilities included: - writing press-releases, articles, interviews, products description, scenarios for video and audio materials. - Social Media Marketing – support of corporate and product pages, content creation, moderation - Viseven, Cobalt, eWizard, Digital League, Shelfee. - Corporate websites administration – company and its products: Viseven, Cobalt, eWizard, Digital League, Shelfee. - Editing and translation of articles, PPTs, agreements, business proposals. - Close work with managers of product teams – news creation and publication on corporate screens. Show less
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Interpreter
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2004 - 2013
Periodically employed as an interpreter for the OSCE/ODIHR Election Observation Mission to Ukraine during presidential and parliamentary campaigns. Periodically employed as an interpreter for the OSCE/ODIHR Election Observation Mission to Ukraine during presidential and parliamentary campaigns.
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Education
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2021 -
CXL
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2019 -
Cisco Networking Academy
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1997 - 2003
Zhytomyr State Ivan Franko University
Master's degree, Linguistics
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