Experience

Play Creative Agency

• Ukraine
• Marketing Services
• 1 - 100 Employee

• CEO

  • Oct 2011 - Present

  CEO and strategist at Play Creative Agency starting from 2011. - Company strategy. - Financial modeling. - Recruitment and Team management. - Digital transformation and innovations. Over the past 10 years, Play Creative Agency has worked with many corporate accounts such as Microsoft, Henkel, Nestle, Teva, Sanofi, Royal Canin, MSD, GSK, Borjomi, and others both domestically and abroad. We have successfully implemented many versatile projects — from creating Big promotional ideas and developing creative artworks, to packaging and equipment design, video promo reels for both TV and the Internet. Our key advantages are: - work rather as an internal unit for a client than just an agency; - substantial expertise in building and growing brands; - optimizing processes with innovative solutions. Show less



JTI (Japan Tobacco International)

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Brand Marketing Manager

  • Nov 2008 - Jul 2010

  Responsible for Sobranie brand family:- marketing analysis.- brand strategy.- portfolio strategy.- sales planes and volumes.- marketing activities planning, execution, and reporting.

• National HoReCa and Event Manager

  • Jun 2005 - Nov 2008

  Managing Team of 15 sales & marketing representatives and responsible for:- contract negotiations with HoReCa outlets (product listing, stock, equipment, and activities)- development of merchandising standards for brands presence.- developing and conducting marketing activities.- outlet trade segmentation.- product placement at music festivals (Godskitchen, Global Gathering).

• Logistics and Production Supervisor

  • Jul 2004 - Jun 2005

  Responsible for purchasing, logistics to Regions, and warehousing of all Marketing materials such as giveaways, POSM, print.



Blitzprint

• Printing Services
• 1 - 100 Employee

• Key Account Sales Manager

  • Nov 2001 - Jul 2004