Experience

Haval Motor Manufacturing Rus

• Russian Federation
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Head of Marketing Communications

  • Jun 2022 - Present

  • developing integrated Marketing Communication (IMC) strategy for HAVAL brand and new product launches based on company business goals • production of creative materials for HAVAL brand & product campaigns: video commercials for TV and Digital OLV, static formats for Digital and other non-standard formats for all types of owned&paid media resources • running and optimizing HAVAL brand & product campaigns via all ATL channels: TV, Digital (all channels), OOH, Radio, Print, 360 Special projects • manage marketing communications goals and KPIs; constantly monitor marketing campaign efficiency and take actions to maximize it Show less



Kia Motors RUS

• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Media manager

  • Aug 2019 - Apr 2022

  - development of the long-term and mid-term Media Strategy (offline and digital channels) as part of Country Marketing Strategy based on company business goals - setting mid-term and long-term marketing KPIs and development of marketing measurement system to evaluate and optimize effectiveness of current marketing activities and budget allocation - building customer-centric digital ecosystem: ad tech stack development (Google-based instruments), shift to data driven marketing communications - leading and overseeing media&creative agencies in communication/media strategy, media planning, tactical execution, implementation, optimization and performance analysis Show less



Sberbank

• Russian Federation
• 700 & Above Employee

• Media Manager

  • Apr 2019 - Jul 2019

  • development and implementation of non-standard projects and technological platforms in all media channels to optimize efficiency of the current advertising activities • internal media audit supervising and management • development and implementation of non-standard projects and technological platforms in all media channels to optimize efficiency of the current advertising activities • internal media audit supervising and management



PHD

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Lead Account Manager

  • May 2018 - Jan 2019

  • development of the advanced, multi-channel media strategy that drive growth for the client brand (Volkswagen)• leading and overseeing agency media team (offline department, digital department, performance department) in media strategy, media planning, tactical execution, implementation, optimization and performance analysis• building collaboration with all relevant client partners (creative agency, BTL agency, etc.)• day-to-day management of media team and activities ensuring cooperation, timely execution of tasks, assignments, reporting, including developing recommendations and execution details• control of financial and legal projects support - contacts,payments, closing documents, client financial expenses• effective subordinates management: working hoursplanning, training, development and control Show less

• Media Group Head

  • Aug 2017 - May 2018

  • client service management - elaboration and realization of media strategy, all accompanying projects and requests• strategic and tactical planning of advertising campaigns in all media channels (TV, Press, OOH, Digital, Event management and special projects)• analysis of advertising campaign efficiency, its results in terms of achieving Client business and communication objectives• Create environment that fosters the growth /empowers the team



dentsu X

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Media Planner

  • Aug 2016 - Aug 2017

  • strategic and tactical planning of advertising campaigns in all media channels (TV, Press, OOH, Digital, Event management and special projects) • analysis of advertising campaign efficiency, its results in terms of achieving Client business and communication objectives • strategic and tactical planning of advertising campaigns in all media channels (TV, Press, OOH, Digital, Event management and special projects) • analysis of advertising campaign efficiency, its results in terms of achieving Client business and communication objectives



Initiative

• United States
• Advertising Services
• 700 & Above Employee

• Senior Media Planner

  • Nov 2015 - Aug 2016

  • developing and implementing marketing communications strategy (Unilever brands – Dove, Lipton) • Strategic planning of advertising campaigns in all media channels (TV, Press, OOH, Digital, Event management and special projects) • Managing and budgeting marketing activities of the brand, ensuring media plan is in line with brand communications strategy • Launch, coordination and control of all on-going advertising campaigns of the brand • Managing relations with international or local third parties: creative, production, BTL & PR agencies Show less

• Media Planner

  • May 2014 - Nov 2015

  • Strategic planning of advertising campaigns for client (Unilever) in all media channels• Reporting to client: competitive reports, ad-hoc reports, pre-campaign and post-campaign reports etc.• Communication with marketing and branding departments of the client on daily basis: coordination of brand (Dove) activity in different types of media• Implementation and control of all on-going advertising campaigns of the brand (ATL)

• Junior Media Planner

  • Sep 2013 - May 2014

  • Assistance to media planner in preparation of competitive reports, ad-hoc reports, pre-campaign and post-campaign reports for client etc.• Assistance to media planner in communication with marketing and branding departments of the client on daily basis: coordination of brand (Dove) activity in different types of media• Arranging documents workflow



Wildberries LLC

• Russian Federation
• Apparel & Fashion
• 100 - 200 Employee

• Development manager

  • Jul 2011 - Jan 2012

  • Working effectively as part of a strong team of development managers within an online retailer, tasked with identifying and contacting potential partners to improve the competitive advantage of the organisation • Making recommendations on future business partners based on a comprehensive understanding of the market, leading to increased revenue streams by developing business partnerships with Esprit and Guess • Undertaking comprehensive negotiations with partners before effectively coordinating and closing contracts with both partners and internal departments including finance, sales and supply chain management Show less