Experience

VkusVill NL

• Netherlands
• Retail Groceries
• 1 - 100 Employee

• Product Manager

  • Mar 2023 - Present



Mealjoy

• Saint Petersburg Metropolitan Area

• Product Manager

  • Jan 2022 - Feb 2023

  (frozen food delivery/e-com/foodtech - mealjoy.ru) • Increased C1 from 0.8% to 2.4% by optimizing the customer journey map (CJM) from the main page to checkout, and identifying abandoned carts through the sales team. • Hired and led a new team of developers, Successfully implemented SCRUM methodology, resulting in an 30% increase in team productivity by the end of each sprint. • Conducted CustDev and JTBD interviews to research customers, leading to the successful launch of two new products and improving the 1st month retention rates from 22% to 38%. • Conceptualized, led, and successfully launched a new product category that accounted for 18% of the menu and generated 25% of the total revenue. • Successfully launched two advertising channels: sales through Delivery Club and a barter system with bloggers through five social media managers. Show less



Hello Chef

• Kazan, Tatarstan, Russia

• Co-Founder

  • Apr 2020 - Nov 2021

  (milkit delivery/e-commerce/foodtech) • Successfully launched MVP within 2 weeks with a $2,000 budget and secured $35,000 in pre-seed investment through data-driven P&L analysis. • Led a team of 10+ people with different profiles including developers, designers, marketing managers, R&D, chefs, cooks, and couriers, resulting in achieving a Net Promoter Score (NPS) of 90%. • Achieved the goal of average payment count per buyer in a quarter, one month ahead of the forecast, by owning and optimizing the unit economy. • Optimized business processes, reducing man-hours per unit by 30%. Show less