Freelance Media Buyer

• Aug 2019 - Present

Paid Media Executive

• Sep 2018 - Aug 2019

- Setup, managed, and optimized paid media campaigns for small, medium, and enterprise level clients across multiple verticals. - Coordinated with cross-functional teams to develop campaigns that met client KPI’s & business objectives. - Participated and led weekly/monthly client calls, in addition to presenting post-campaign results. - Assisted in researching & developing materials for prospective client proposals. - Recognized internally on multiple occasions for driving results & service that went above and beyond client expectations, notable examples include: ● Leading the execution of an internal, new biz lead-gen campaign, which exceeded benchmarks, while only spending 65% of the allocated budget. ● Achieving a 52% decrease in CPL (from $1,350 to $650) for a software trade group without compromising on lead quality. ● Achieving a 20% increase in leads for an enterprise printing company, with only half of the budget relative to a similar campaign last year.

Digital Marketing Coordinator

• Oct 2017 - Sep 2018

- Managed and oversaw all marketing collateral development and execution. - Managed paid media campaigns on LinkedIn & Facebook. - Conducted in-depth research and analysis to understand gaps in market needs and patterns in user behavior. - Executed outreach campaign targeted at senior TV industry execs as well as venture capitalists in the United States. - Developed a comprehensive understanding of the interactive TV landscape, in addition to programmatic and addressable advertising.

Paid Media Coordinator

• Jun 2017 - Sep 2017

- Created and managed social media campaigns across Instagram and Facebook. - Created and managed Google AdWords campaigns for ecommerce products. - Provided online customer service through social media and email. - Created and managed social media campaigns across Instagram and Facebook. - Created and managed Google AdWords campaigns for ecommerce products. - Provided online customer service through social media and email.