Experience

UMS International FZ LLC

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Oct 2019 - Nov 2020

  Dubai, United Arab Emirates Projects Handled: BusinessLiveME, Qatar Education Guide, GCC Education Guide, New Age Banking Summit, United India Economic Forum, Webinars and Advertising for Clients. Key Responsibilities: - Lead in planning, developing and implementing the Digital Marketing strategy that is particularly focused on increasing brand awareness, engagement, maximizing leads, conversion and increasing park visitations - Develop and implement specific content tactics aimed at increasing conversion… Show more Projects Handled: BusinessLiveME, Qatar Education Guide, GCC Education Guide, New Age Banking Summit, United India Economic Forum, Webinars and Advertising for Clients. Key Responsibilities: - Lead in planning, developing and implementing the Digital Marketing strategy that is particularly focused on increasing brand awareness, engagement, maximizing leads, conversion and increasing park visitations - Develop and implement specific content tactics aimed at increasing conversion rate and audience engagement on the website - Responsible for working on optimization of all aspects of Digital Marketing, such as Email Automation, Online Advertising, Websites, CRM and Analytics. These activities are performed across the division. - My role is to provide business expertise and direction on how the division can best leverage data and information to drive optimization and increase performance across the digital touchpoints. - Responsible for thought leadership surrounding digital (web, social, Emails, SEO, advertising) analytics and experience optimization. - Responsible for the constant optimization of BusinessLiveME Website and all other websites across the division, focusing on increasing conversions, time spent on site and bounce rate. - Worked with teams within key businesses to build strong 360 marketing campaign strategies, execute and follow up for KPIs and results. Digital Transformation - Digital mapping of the customer journey to enhance lead nurturing and user conversion cycle - Introducing and implementing martech such as WhatsApp API, AI-Chatbots and Power BI - Implementing offline conversions martech by call automations, walk in-registrations, retargeting the offline customers. Show less



Empower Integrated Solutions (P) Ltd

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital and Social Media Marketing Executive

  • Aug 2018 - Oct 2019

  Indore Area, India Analytics & Reporting: Evaluating customer research, market conditions, and competitor data. Extensive competitor analysis and monthly performance reports. Responsibility for planning and budgetary control of all digital marketing. Conversion rate optimization-tracking conversion rates and making improvements to the website. More Traffic to Website: Site architecture formatting and streamlining. Thorough analysis and A/B testing of a website for continued improvement. Search Engine… Show more Analytics & Reporting: Evaluating customer research, market conditions, and competitor data. Extensive competitor analysis and monthly performance reports. Responsibility for planning and budgetary control of all digital marketing. Conversion rate optimization-tracking conversion rates and making improvements to the website. More Traffic to Website: Site architecture formatting and streamlining. Thorough analysis and A/B testing of a website for continued improvement. Search Engine Optimization of on-page website technical code. Submission of web pages to search engines and the creation of sitemap. Use white-hat SEO techniques to improve Google rankings and drive targeted traffic to appropriate landing site pages for optimum conversion rates and higher return on marketing investment. Search Engine Marketing (PPC): Creating strategies with prominent search engines, Develop new keywords, Deploy and manage Pay-per-Click (Google Ads/Display) & Retargeting campaigns at scale, Analyze click-through data and KPIs with reports. Social Media Marketing (SMM): Managing the company’s social media channels and paid campaigns to sustain an engaging audience experience which generates leads, Following trends including web visitor data, paid campaign performance to improve social media presence and campaign efficacy. Email Automation: Responsibilities include strategy, design, development, automation, testing, QA, troubleshooting, and deployment of emails for OnAir App Builder on Mailchimp. Most important reviewing new technologies and keep the company at the forefront of developments in digital marketing. Show less



Synsoft Global

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Specialist

  • Sep 2017 - Aug 2018

  Business Development: Networking with people to connect and establish a good & professional network. LinkedIn profile building, maintaining company page, joining relevant groups, posting content on company pages and groups, message campaigns, running several LinkedIn organic (read free) campaigns simultaneously, CRM Integration, e-mail campaign to LinkedIn contacts. Mobile App Marketing: Developing and implementing App Store Optimization content and digital marketing plan or strategies… Show more Business Development: Networking with people to connect and establish a good & professional network. LinkedIn profile building, maintaining company page, joining relevant groups, posting content on company pages and groups, message campaigns, running several LinkedIn organic (read free) campaigns simultaneously, CRM Integration, e-mail campaign to LinkedIn contacts. Mobile App Marketing: Developing and implementing App Store Optimization content and digital marketing plan or strategies. The sustained back-linking campaign to build reputable links through the distribution of content through social media platforms, directory, and blog submissions. Show less



Swiss Boss

• Digital Marketing Manager

  • Aug 2017 - Aug 2017

  Indore Area, India I was responsible for bringing new sales to the e-commerce website & generating revenue for the organization. Responsibility to play a vital role in analyzing all prospective e-commerce website to support new development efforts to meet the current and projected sales needs. Generating the business as per target assigned by reporting authority. Devising and implementing strategies to drive online traffic to the e-commerce website. Analyzing visitors flow using Goal Funnels in Google Analytics… Show more I was responsible for bringing new sales to the e-commerce website & generating revenue for the organization. Responsibility to play a vital role in analyzing all prospective e-commerce website to support new development efforts to meet the current and projected sales needs. Generating the business as per target assigned by reporting authority. Devising and implementing strategies to drive online traffic to the e-commerce website. Analyzing visitors flow using Goal Funnels in Google Analytics. Maintaining the PPC Campaign on Facebook adverts & Google Ads. SEO keyword research and content keyword optimization for ON-PAGE SEO using Google Search Consoles. Use of Heat-maps on the website to analyze and improve visitors experience through portal pages. Show less



Sectrow Software and Solutions Pvt Ltd

• Digital Marketing Executive

  • Jun 2014 - Mar 2017

  India Handling Team of 12 people Including Designers, Content Writers & SEO Executives.

• Business Development Manager

  • Jun 2013 - May 2014

  Indore Area, India Networking with people on Portals like O-Desk and Elance.

• PHP Developer

  • Sep 2012 - May 2013

  Indore Area, India I Was responsible for the Implementation of Many types of CMS Including WordPress, PrestaShop & OpenCart.