Director of Strategy / Senior Producer

• Jun 2021 - Present

Senior Producer

• Dec 2015 - Jun 2021

• Develop brand and communication strategies by thoroughly analyzing client businesses, goals and competitive landscapes • Formulate appropriate market positions and create the website specifications and wireframes to help actualize them • Concept and write blog posts, case studies, client guides and website content • Lead the entire client engagement process, from kickoff and discovery through delivery and launch • Actively update the agency's formal, internal client process… Show more • Develop brand and communication strategies by thoroughly analyzing client businesses, goals and competitive landscapes • Formulate appropriate market positions and create the website specifications and wireframes to help actualize them • Concept and write blog posts, case studies, client guides and website content • Lead the entire client engagement process, from kickoff and discovery through delivery and launch • Actively update the agency's formal, internal client process guide to keep pace with changing standards, new product offerings and evolving technologies

Creative Producer

• Aug 2013 - Nov 2015

• Created the first formal language and messaging for nationally focused products • Redefined the style and tone of the corporate voice through the writing of all forms of marketing content used to engage national brands and agencies • Proactively developed strategies to improve marketing communication processes and tools, including the national website, interactive sales presentations and internal email newsletters • Project lead and strategist for the creation and updating of… Show more • Created the first formal language and messaging for nationally focused products • Redefined the style and tone of the corporate voice through the writing of all forms of marketing content used to engage national brands and agencies • Proactively developed strategies to improve marketing communication processes and tools, including the national website, interactive sales presentations and internal email newsletters • Project lead and strategist for the creation and updating of websites, microsites, videos, emails and all other design and development work of the National Creative Team Show less • Created the first formal language and messaging for nationally focused products • Redefined the style and tone of the corporate voice through the writing of all forms of marketing content used to engage national brands and agencies • Proactively developed strategies to improve marketing communication processes and tools, including the national website, interactive sales presentations and internal email newsletters • Project lead and strategist for the creation and updating of… Show more • Created the first formal language and messaging for nationally focused products • Redefined the style and tone of the corporate voice through the writing of all forms of marketing content used to engage national brands and agencies • Proactively developed strategies to improve marketing communication processes and tools, including the national website, interactive sales presentations and internal email newsletters • Project lead and strategist for the creation and updating of websites, microsites, videos, emails and all other design and development work of the National Creative Team Show less

Consultant, Marketing & Digital Producing

• Jun 2011 - Nov 2015

Clients included Macys.com, YP, The Conceptualists, BC Technologies and Gothic Inc. • Formulated content marketing strategies and developed them into complete client proposals • Composed marketing communication materials and SEO optimized website content • Performed UX analysis of websites and wrote briefs offering improvements to site architectures, as well as recommendations for content consolidation/reorganization • Conducted front-end QA reviews of websites and created… Show more Clients included Macys.com, YP, The Conceptualists, BC Technologies and Gothic Inc. • Formulated content marketing strategies and developed them into complete client proposals • Composed marketing communication materials and SEO optimized website content • Performed UX analysis of websites and wrote briefs offering improvements to site architectures, as well as recommendations for content consolidation/reorganization • Conducted front-end QA reviews of websites and created reports detailing content inconsistencies, errors, bugs and cross-platform rendering issues • Devised mobile apps to solve both business and client needs, and drafted proposals detailing functionality, business value and alternate avenues of monetization • Instituted new project management practices and reorganized project tools and processes, increasing productivity by over 20% Show less Clients included Macys.com, YP, The Conceptualists, BC Technologies and Gothic Inc. • Formulated content marketing strategies and developed them into complete client proposals • Composed marketing communication materials and SEO optimized website content • Performed UX analysis of websites and wrote briefs offering improvements to site architectures, as well as recommendations for content consolidation/reorganization • Conducted front-end QA reviews of websites and created… Show more Clients included Macys.com, YP, The Conceptualists, BC Technologies and Gothic Inc. • Formulated content marketing strategies and developed them into complete client proposals • Composed marketing communication materials and SEO optimized website content • Performed UX analysis of websites and wrote briefs offering improvements to site architectures, as well as recommendations for content consolidation/reorganization • Conducted front-end QA reviews of websites and created reports detailing content inconsistencies, errors, bugs and cross-platform rendering issues • Devised mobile apps to solve both business and client needs, and drafted proposals detailing functionality, business value and alternate avenues of monetization • Instituted new project management practices and reorganized project tools and processes, increasing productivity by over 20% Show less

Interactive Project Manager

• Aug 2012 - Jul 2013

• Managed all projects for the Marketing Communication team, including websites, microsites, emails, print collateral, out of home and presentations • Managed all projects for the Product Experience Design team, including front-end UI/UX design and development of web-enabled and mobile enterprise software titles • Actively coordinated with all stakeholders throughout the lifecycle of every project; negotiated and managed milestones, deliverables, risks and expectations • Identified… Show more • Managed all projects for the Marketing Communication team, including websites, microsites, emails, print collateral, out of home and presentations • Managed all projects for the Product Experience Design team, including front-end UI/UX design and development of web-enabled and mobile enterprise software titles • Actively coordinated with all stakeholders throughout the lifecycle of every project; negotiated and managed milestones, deliverables, risks and expectations • Identified and screened potential candidates for the New York creative department Show less • Managed all projects for the Marketing Communication team, including websites, microsites, emails, print collateral, out of home and presentations • Managed all projects for the Product Experience Design team, including front-end UI/UX design and development of web-enabled and mobile enterprise software titles • Actively coordinated with all stakeholders throughout the lifecycle of every project; negotiated and managed milestones, deliverables, risks and expectations • Identified… Show more • Managed all projects for the Marketing Communication team, including websites, microsites, emails, print collateral, out of home and presentations • Managed all projects for the Product Experience Design team, including front-end UI/UX design and development of web-enabled and mobile enterprise software titles • Actively coordinated with all stakeholders throughout the lifecycle of every project; negotiated and managed milestones, deliverables, risks and expectations • Identified and screened potential candidates for the New York creative department Show less

Program / Editorial Manager

• Sep 2011 - Aug 2012

• Led the creation and execution of marketing campaigns, from concept through completion • Primary consultant for all web and mobile strategy, design, implementation and recruitment • Oversaw all production of websites, proprietary social networking sites, interactive learning modules, emails, videos and mobile apps; troubleshot technical, design and content issues • Worked with clients and sales team to properly flesh out project specs, and translated those specs into executable… Show more • Led the creation and execution of marketing campaigns, from concept through completion • Primary consultant for all web and mobile strategy, design, implementation and recruitment • Oversaw all production of websites, proprietary social networking sites, interactive learning modules, emails, videos and mobile apps; troubleshot technical, design and content issues • Worked with clients and sales team to properly flesh out project specs, and translated those specs into executable plans for designers, writers and digital developers • Closely managed internal and external teams in the production of both client and in-house projects, ensuring that work was delivered on time and on budget Show less • Led the creation and execution of marketing campaigns, from concept through completion • Primary consultant for all web and mobile strategy, design, implementation and recruitment • Oversaw all production of websites, proprietary social networking sites, interactive learning modules, emails, videos and mobile apps; troubleshot technical, design and content issues • Worked with clients and sales team to properly flesh out project specs, and translated those specs into executable… Show more • Led the creation and execution of marketing campaigns, from concept through completion • Primary consultant for all web and mobile strategy, design, implementation and recruitment • Oversaw all production of websites, proprietary social networking sites, interactive learning modules, emails, videos and mobile apps; troubleshot technical, design and content issues • Worked with clients and sales team to properly flesh out project specs, and translated those specs into executable plans for designers, writers and digital developers • Closely managed internal and external teams in the production of both client and in-house projects, ensuring that work was delivered on time and on budget Show less