Experience

TrueData

• Netherlands
• IT Services and IT Consulting
• 1 - 100 Employee

• Vice President, Marketing & Sales

  • Aug 2023 - Present

  Chicago, Illinois, United States

• Senior Director, Demand Generation

  • 2022 - Aug 2023

  Chicago, Illinois, United States

• Director, Demand Generation

  • 2021 - 2022

  Chicago, Illinois, United States Accountable for all inbounad and outbound demand generation, marketing, and sales enablement efforts, leading a global team of five. Grew sales pipeline by 80% in one year after designing & implementing account-based marketing strategy, establishing an outbound SDR program, and building a real-time analytics framework. Increased qualified website leads by 3x by revamping website messaging, initiating content marketing strategy, onboarding paid media agency (SEM & Social), and… Show more Accountable for all inbounad and outbound demand generation, marketing, and sales enablement efforts, leading a global team of five. Grew sales pipeline by 80% in one year after designing & implementing account-based marketing strategy, establishing an outbound SDR program, and building a real-time analytics framework. Increased qualified website leads by 3x by revamping website messaging, initiating content marketing strategy, onboarding paid media agency (SEM & Social), and implementing SEO strategy. Improved investment optimization time by 5x after building an all-encompassing reporting dashboard used to forecast, pace, and track all phases of the buyer journey on a daily basis for entire organization.



Rise Interactive

• United States
• Advertising Services
• 300 - 400 Employee

• Director, Programmatic & Affiliate

  • 2019 - 2020

  Chicago, Illinois Multi-channel business owner responsible for the management and performance of Programmatic and Affiliate practices. Accountable for $60MM in annual media budgets across 35 enterprise level brands. Drove go-to market strategy, channel revenue, team operations, and innovation. Designed and built best-in-class technology stack by vetting, procuring, and partnering with over 40+ leading AdTech suppliers (The Trade Desk, Google, Amazon, Liveramp, Oracle, Factual, etc). Owned hiring decisions and… Show more Multi-channel business owner responsible for the management and performance of Programmatic and Affiliate practices. Accountable for $60MM in annual media budgets across 35 enterprise level brands. Drove go-to market strategy, channel revenue, team operations, and innovation. Designed and built best-in-class technology stack by vetting, procuring, and partnering with over 40+ leading AdTech suppliers (The Trade Desk, Google, Amazon, Liveramp, Oracle, Factual, etc). Owned hiring decisions and workforce strategy for a global team of 19 across the US, Argentina, and Mexico. Reduced errors by 50% and time to market by 40% by overhauling campaign launch process. Led SMB initiative, presented multi-channel strategy (SEM, Paid Social, Programmatic, and Affiliate) to prospective clients and created project charter for pilot program.

• Associate Director, Programmatic

  • 2018 - 2019

  Greater Chicago Area Channel lead and technical expert responsible for media buying strategy and execution, direct communication with current and prospective clients, resourcing, and thought leadership. Directly oversaw $30 Million in media budgets, three supervisors, and a team of 14. Successfully built channel expansion roadmaps and launched Connected TV and Amazon DSP service lines resulting in $3 Million in incremental budgets. Developed and implemented hours resource allocation dashboard used to manage 6,000+… Show more Channel lead and technical expert responsible for media buying strategy and execution, direct communication with current and prospective clients, resourcing, and thought leadership. Directly oversaw $30 Million in media budgets, three supervisors, and a team of 14. Successfully built channel expansion roadmaps and launched Connected TV and Amazon DSP service lines resulting in $3 Million in incremental budgets. Developed and implemented hours resource allocation dashboard used to manage 6,000+ billable hours across five client delivery teams and 60+ employees. Retained 93% of employees by designing and implementing new training program focused on professional development, goal setting, and professional growth.

• Manager, Programmatic

  • 2016 - 2018

  Greater Chicago Area Subject matter expert responsible analyzing client campaign performance, providing strategic recommendations, and supervising media execution. Supervised five direct reports focusing on professional development, goal setting, and training. Reduced time to pull reports by 5x by spearheading the creation of Connex Analytics for Programmatic, a web-based Programmatic insights dashboard. Worked cross-functionally with senior stakeholders across multiple teams (Product, UX, CX, Executive, Marketing,… Show more Subject matter expert responsible analyzing client campaign performance, providing strategic recommendations, and supervising media execution. Supervised five direct reports focusing on professional development, goal setting, and training. Reduced time to pull reports by 5x by spearheading the creation of Connex Analytics for Programmatic, a web-based Programmatic insights dashboard. Worked cross-functionally with senior stakeholders across multiple teams (Product, UX, CX, Executive, Marketing, Account) throughout the organization to prioritize product features, develop training programs to ensure adoption, and create an award-winning analytics and optimization tool.

• Associate Manager, Rise Trading Desk

  • 2014 - 2016

  Greater Chicago Area

• Interim Social Team Manager

  • 2015 - 2015

  Greater Chicago Area

• Senior Internet Marketing Consultant

  • 2014 - 2014

  Greater Chicago Area

• Internet Marketing Consultant

  • 2013 - 2014

  Greater Chicago Area

• Internet Marketing Apprentice

  • 2013 - 2013

  Greater Chicago Area