Experience

Hypothesis Group

• United States
• Market Research
• 1 - 100 Employee

• Client Partner, Qualitative

  • Oct 2023 - Present



National Research Group

• United States
• Market Research
• 200 - 300 Employee

• Senior Vice President

  • Jan 2023 - Sep 2023

• Vice President, Media & Entertainment Strategy

  • Jan 2020 - Jan 2023

  Greater New York City Area National Research Group is a leading provider of primary quantitative and qualitative market research and strategic consultation to the global entertainment industry. NRG provides insights-driven advisory services to the film, video gaming, TV, streaming and media industries to guide their investments in production, marketing and strategy. As a global firm of experienced researchers, industry insiders, and creative thinkers, NRG offers bold insights for storytellers everywhere.

• Senior Director, Media & Entertainment Strategy

  • Jan 2019 - Jan 2020

  Greater New York City Area

• Director, Media & Entertainment Strategy

  • Oct 2017 - Jan 2019

  Greater New York City Area



Miner & Co. Studio

• United States
• Market Research
• 1 - 100 Employee

• Insights Strategist

  • Jun 2015 - Oct 2017

  Greater New York City Area Acted as an ongoing consultant to ensure positive brand and network engagement and associations through tracking, identifying red flags and course correcting as deemed necessary Identified key audiences/consumers through mixed methodologies to properly target and refine brand/network communications, products, and programming Enhanced television programming by utilizing a variety of methodologies to focus on what’s working and not working within content, programming… Show more Acted as an ongoing consultant to ensure positive brand and network engagement and associations through tracking, identifying red flags and course correcting as deemed necessary Identified key audiences/consumers through mixed methodologies to properly target and refine brand/network communications, products, and programming Enhanced television programming by utilizing a variety of methodologies to focus on what’s working and not working within content, programming, marketing, etc. Worked across a variety of research objectives including, but not limited to: strategic exploration, consumer target and audience analysis, customer journey, brand insight, advertising/communication testing, creative development and enhancement and product/category innovation Moderated and leads all qualitative projects across a variety of methodology: focus groups, in-depth interviews, user interface, in-home ethnographies, digital diaries and video chat Collaborated with editors to create video highlight reels to bring targets, ideas and issues to life and drive insights home Designed client-inspired reporting templates utilizing a variety of design resources (e.g. Adobe Creative Cloud, Microsoft PowerPoint, etc.) Managed a team of junior executives across all stages of the research process (e.g. proposal design, screeners, questionnaires, topline reporting, etc.) Show less



Tonic: Now Material

• United Kingdom
• Market Research
• 1 - 100 Employee

• Research Account Manager

  • Feb 2014 - May 2015

  Greater New York City Area Serviced all client research needs through various qualitative research methodology including, but not limited to: online communities, focus groups, ethnographies, in-depth interviews and more. Led all aspects of projects from beginning to end, while managing multiple projects simultaneously. Served as the primary client contact and researcher for the two of the company’s largest accounts (PepsiCo and General Mills). Managed the roles of junior team members, ensuring all… Show more Serviced all client research needs through various qualitative research methodology including, but not limited to: online communities, focus groups, ethnographies, in-depth interviews and more. Led all aspects of projects from beginning to end, while managing multiple projects simultaneously. Served as the primary client contact and researcher for the two of the company’s largest accounts (PepsiCo and General Mills). Managed the roles of junior team members, ensuring all tasks are completed well and in a timely fashion. Moderated and maintained online community engagement by developing original content for forums, tasks and project specific exercises. Designed research tasks and methodologies ranging from quick quantitative surveys to qualitative deep-dives. Analyzed consumer responses, pulled insights, formed strategic recommendations and delivered high quality research reports. Facilitated all face-to-face research logistics including, but not limited to: screener and questionnaire development, recruiter management, facility reservations and travel arrangements. Moderated face-to-face research projects including, but not limited to: focus groups and ethnographies. Managed the setup of both long-term and short-term communities through various stages such as programming, recruitment Show less



EP+Co

• Advertising Services
• 100 - 200 Employee

• Consumer Insights Associate

  • Apr 2013 - Dec 2013

  New York, New York Served as a strategic thought partner with the S.V.P. of Consumer Insights on all qualitative and quantitative research projects by designing, executing and managing brand/retail research to uncover actionable insights for clients such as Verizon Wireless, Denny’s, Advance America, CIT Bank, Hanes, Lennar and many more. Specific projects: multi-wave A&U tracking studies, retail research (mystery shopping, shopper intercepts, ethnographies, virtual focus groups/ethnographies), new product… Show more Served as a strategic thought partner with the S.V.P. of Consumer Insights on all qualitative and quantitative research projects by designing, executing and managing brand/retail research to uncover actionable insights for clients such as Verizon Wireless, Denny’s, Advance America, CIT Bank, Hanes, Lennar and many more. Specific projects: multi-wave A&U tracking studies, retail research (mystery shopping, shopper intercepts, ethnographies, virtual focus groups/ethnographies), new product testing (focus groups, online bulletin boards, blogs), brand positioning research (discrete choice models) and creative/messaging tests (online quantitative surveys) Responsibilities included proposal writing, screener development, facility coordination, supervision of recruiting, writing discussion guides and survey questionnaires, top line and full reports and facilitation of client briefings. Presented research findings and recommendations to both internal teams (account, strategy, creative, etc.) and to project-specific clients. Managed and fostered relationships with external research partners to best match and recommend vendors to specific research objectives. Show less



Hill Holliday

• United States
• Advertising Services
• 200 - 300 Employee

• Account Executive

  • May 2011 - Apr 2013

  New York, New York Led all client communication and managed the Indirect team, which creates content for Verizon Wireless’s AdBuilder, a digital portal that supplies branded marketing materials for Verizon Authorized and Premium agents. Oversaw Assistant Account Executives who traffic print creative across the Northeast region for Verizon Wireless’s national retail account. Assisted with the localized strategy and the execution of large-scale initiatives, including digital out-of-home, Times Square… Show more Led all client communication and managed the Indirect team, which creates content for Verizon Wireless’s AdBuilder, a digital portal that supplies branded marketing materials for Verizon Authorized and Premium agents. Oversaw Assistant Account Executives who traffic print creative across the Northeast region for Verizon Wireless’s national retail account. Assisted with the localized strategy and the execution of large-scale initiatives, including digital out-of-home, Times Square billboards, newspaper wraps and non-traditional executions. Trafficked radio creative across the Northeast region for Verizon Wireless’s retail account. Oversaw and managed the 4G launch team for the NEA/West regions for both print and OOH. Show less



The Tannery Communications

• Graphic Design

• Research and Account Associate

  • Sep 2009 - May 2011

  Kent, Ohio Created all major written deliverables, such as research guides, creative briefs and public relations plans, to ensure quality standards and exceed client expectations Moderated qualitative studies and connected insights to actionable recommendations utilizing methodology including focus groups, in-depth interviews and ethnographies



Kent State University

• United States
• Higher Education
• 700 & Above Employee

• Special Events and Marketing Supervisor

  • May 2009 - May 2011

  Kent, Ohio Worked with a team on the execution of all brand communication pieces, including, but not limited to: advertising (digital, print and guerrilla), banners, direct mail, flyers, magazines and eNewsletters. Collaborated in the development, management, and promotion of the department’s special events to increase student retention rates. Coordinated event logistics, with tasks that included: production requirements and facility reservations, activity schedules and staffing prices… Show more Worked with a team on the execution of all brand communication pieces, including, but not limited to: advertising (digital, print and guerrilla), banners, direct mail, flyers, magazines and eNewsletters. Collaborated in the development, management, and promotion of the department’s special events to increase student retention rates. Coordinated event logistics, with tasks that included: production requirements and facility reservations, activity schedules and staffing prices, budgets, including the allocation of student fees, sponsorships, talent agreements, advertising and publicity. Coordinated all public relations by maintaining relationships with University Relations and local media outlets to ensure the publicity of programs or events. Supervised the marketing staff by assisting with the interviewing and hiring of student employees, assigning daily responsibilities and managing schedules. Show less



Hill Holliday

• United States
• Advertising Services
• 200 - 300 Employee

• Research and Strategy Intern

  • Jun 2010 - Aug 2010

  Greater New York City Area Analyzed quantitative and qualitative research results to discover trends and other actionable learnings for clients such as Verizon Wireless, T.J. Maxx and Marshalls. Edited research video to present the most compelling three minutes of a sixty minute focus group recording. Conducted in-depth interviews to influence a new-business presentation.