Marketing Manager

• Sep 2021 - Present

National Marketing Manager

• Jan 2020 - Sep 2021

Marketing Manager, Project Manager, Vendor Relations

• Jul 2015 - Feb 2019

• Lead cross-functional teams (Sales, Buying, Field, Vendors, Customers, IT, Finance,) to assess, prioritize, communicate and gain collaborations from other departments for Marketing programs from initiation through closing• Developed full scale project plans and communicated risks and contingency plans• Evaluated new business needs and competitive advantage by conducting customer research to gain insights, market trends, and gaps in marketing communications and used this information to develop opportunities for new programs and initiatives that contributed and lead to company growth.• Created all marketing materials for all channels of business including digital and print marketing materials; still in place as active campaigns / data content• Maintained database of marketing materials ensuring all materials were accurate; worked closely with buying, sales team and vendors to ensure all changes to materials were captured• Developed long term relationships with key vendor and client contacts to coordinate key marketing promotions and projects• Coordinated with senior management to continually refine and enhance the company’s overall vision and execution of marketing plan• Represented the company to the larger community by managing all company hosted trade shows and partner trade shows from install to breakdown including, but not limited to developing promotional marketing campaigns and working with various vendors to successfully execute• Coordinated project teams providing direction and support including escalation of issues that could not be solved within the team’s scope of work.

Associate Packaging Manager

• Feb 2012 - May 2015

• Managed job project documents and project specifications within a cross-functional team (Senior Management, Packaging, Product Development, QA, Marketing, Merchandising, Vendors, Buyers, Suppliers)• Collaborated closely interdepartmentally to review KPI’s, budgets, successes and failures to reduce costs and inefficiencies, to improve sales and margin• Created packaging solutions that enhanced consumer appeal, shelf presence, and sustainability to build strong in-store programs, including shelf plan-o-grams and displays, to drive market growth and develop brand vision• Worked closely with internal teams on product and packaging reviews both in store and in competitive markets to assess and build stronger packaging solutions• Presented reports defining project progress, problems, and solutions

Marketing Associate / Publishing Coordinator

• Apr 2007 - Feb 2012

• Facilitated daily design and production procedures, including scheduling, agendas, staffing requirements, layout reviews, internal proofing, and final project approvals• Created, organized and maintained promotional materials such as sell sheets, flyers and other marketing materials for all titles and seasonal campaigns• Ensured marketing materials are accurate by working closely with design team, writers and copy editors to secure acceptance and approval of deliverables from management team• Managed and coordinated trade show materials, titles, and other needs in support of the sales team and upper management• Negotiated and reduced costs of marketing materials such as print, packaging and POS displays• Designed, implemented and maintained all private, licensed and seasonal brand packaging with focus on promotional marketing in accordance with merchant team's deadlines• Organized and provided new title, reprint and on hand inventory reports and production schedules

Sales Representative

• Jun 2006 - Feb 2007

• Generated sales by presenting exciting new products.• Developed new clients to meet sales goals and marketing initiatives.• Supported existing accounts with superior customer service• Cultivating long-term relationships by working with owners and managers• Ensured materials were accurate by working closely with design and production teams. • Engaged with strategic partners to create and execute co-production programs. • Generated sales by presenting exciting new products.• Developed new clients to meet sales goals and marketing initiatives.• Supported existing accounts with superior customer service• Cultivating long-term relationships by working with owners and managers• Ensured materials were accurate by working closely with design and production teams. • Engaged with strategic partners to create and execute co-production programs.

Manager

• Jan 2003 - Jun 2006

• Took responsibility for the business performance of the restaurant• Organized marketing activities, such as promotional events and discount schemes• Prepared reports at the end of the shift/week, including staff control, food control and sales• Planned and coordinated menus• Coordinated the entire operation of the restaurant during scheduled shifts• Managed staff and provided them with feedback• Responded to customer needs• Recruited, trained and motivated staff• Organized and supervised the kitchen, wait and cleaning staffs.