Experience

MIT Sloan Management Review - Middle East

• United Arab Emirates
• Media Production
• 1 - 100 Employee

• Senior Conference Producer

  • Mar 2023 - Present

  Dubai, United Arab Emirates



Forbes Middle East

• United Arab Emirates
• Book and Periodical Publishing
• 1 - 100 Employee

• Conference Producer

  • Nov 2020 - Mar 2023

  • Conduct regular exploratory research to design and prepare content for both existing and potential conference programmes/agendas. • Ensuring that the conference agenda is at the highest level of commercial viability. • Build and nurture relationships with speakers, key industry associations, and other representative bodies related to current or potential conferences. • Working closely with vendors (AV, Production, Photographer, Videographer, Hospitality, Logistics, Emcee) and… Show more • Conduct regular exploratory research to design and prepare content for both existing and potential conference programmes/agendas. • Ensuring that the conference agenda is at the highest level of commercial viability. • Build and nurture relationships with speakers, key industry associations, and other representative bodies related to current or potential conferences. • Working closely with vendors (AV, Production, Photographer, Videographer, Hospitality, Logistics, Emcee) and ensuring a positive and efficient working relationship. • Managed webinars/virtual events from lead to execution while overseeing logistics and managing communication with clients. • Prepared content for the webinars; Synopsis, Post event report, Socia media, and Emailers. • Projects: Forbes Middle East 30 Under 30 in El Gouna, Egypt, Healthcare Summit 2022 in Abu Dhabi , Sustainable Innovation Summit in Dubai Show less



Dubai World Trade Centre

• Events Services
• 700 & Above Employee

• Senior Project Executive

  • Aug 2015 - Jun 2020

  Dubai World Trade Centre • Managing budgets and tracker. Planning forecasts, re-forecasts and allocation, plus cost review, optimising and saving. • Engage with client to assess specific needs, to determine specific location, space setup, rental items or any specific request to ensure excellent event execution. • Rolled out the hosted buyers program to capture audiences from targeted regions like Russia, Turkey, Saudi Arabia etc. Event responsibilities included: - Researching on top Regional Advisors in the… Show more • Managing budgets and tracker. Planning forecasts, re-forecasts and allocation, plus cost review, optimising and saving. • Engage with client to assess specific needs, to determine specific location, space setup, rental items or any specific request to ensure excellent event execution. • Rolled out the hosted buyers program to capture audiences from targeted regions like Russia, Turkey, Saudi Arabia etc. Event responsibilities included: - Researching on top Regional Advisors in the region. - Preparing regional agency agreements. - Launching the business matchmaking programme where exhibitors and buyers set up meeting on the online portal. • Helped in managing the conference from getting abstracts, speaker confirmations, presentations and finalizing the agenda. • Projects: Vicenzaoro Dubai International Jewellery Show and Dubai Optical Show Vision-X. • Assisted Projects: Dubai International Boat Show, Gitex Technology Week, World Art Dubai and Dubai Food Carnival. Marketing: • Identified ways to increase sales by creating newsletters on Eloqua, managing deadlines for the campaigns and adverts to be published in different magazines. • Managing Digital/Social Media Agencies from preparing scope of work to dealing with them on day to day basis. • Raising PR’s in the ERP system. Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters. • Ensured procedures and systems are in place for the production of online exhibitor manuals in order for exhibitors to have adequate information for their participation in our events. • Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications – both ATL and BTL. • Handling media partnerships and external paid marketing communications. Also kept a tab on the entire process to make sure all deliverables were achieved effectively.

• Project Executive

  • Jul 2012 - Aug 2015



West Zone Group

• United Arab Emirates
• Retail Groceries
• 1 - 100 Employee

• Executive Assistant- Intern

  • May 2012 - Jul 2012

  Dubai, United Arab Emirates • Assisted in day to day running of accounts office • Kept records of all transactions, and are prepared accounts payable, invoices and purchase orders, and petty cash. • Maintained records of invoices and creditors' payments. • To review, develop, maintain and update electronic company database systems and mailing lists • Preparing, coordinating, attending and servicing board meetings and company.