Experience

VWO

• India
• Technology, Information and Internet
• 100 - 200 Employee

• Manager - Marketing

  • Oct 2023 - Present

  New Delhi, Delhi, India

• Associate Manager - Demand Generation

  • May 2022 - Sep 2023

  New Delhi, Delhi, India



OneBanc

• India
• Financial Services
• 1 - 100 Employee

• Marketing Associate

  • Jun 2021 - May 2022

  Gurugram, Haryana, India Led go-to-market - Brand comms, Digital initiatives and Product experience at OneBanc.



Fibe.India (Formerly EarlySalary)

• India
• Financial Services
• 300 - 400 Employee

• Brand Marketing

  • May 2021 - Jun 2021

  Pune, Maharashtra, India - Improved brand building parameters on all client channels of Earlysalary



Bumble Inc.

• United States
• Software Development
• 700 & Above Employee

• Branding and communications // Live project

  • Aug 2020 - Feb 2021



Cultre

• India
• Business Consulting and Services
• 1 - 100 Employee

• Content marketing Intern

  • Dec 2020 - Dec 2020

  Researched and curated trivia-based questions for India's first heritage Olympiad



National Innovation Foundation - India

• India
• Government Administration
• 100 - 200 Employee

• Rural Research Project

  • Oct 2020 - Nov 2020

  Ahmedabad, Gujarat, India Conducted a cross-case analysis across 12 ideas of product innovation in rural India



Space Doctors

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Cultural analysis and Application // Live Project

  • Oct 2020 - Oct 2020



Superpro.ai

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Partnerships and Sales Intern

  • Jul 2020 - Aug 2020

  India - Generated leads for superpro.ai & devised proposals for prospective clients - Proposed Innovative GTM initiatives along with ATL and BTL marketing strategies



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Strategic Planning Intern

  • May 2020 - Jul 2020

  Mumbai, Maharashtra, India Main project: Increase adoption and sales for Bajaj CT100 Defined a post covid crisis consumer journey and identified levers to purchase with findings based on primary research of 145 respondents Created Extensive Consumer profiles and personas by using tools of behavioural segmentation and sentiment analysis Focused on personal mobility as a brand solve and strategised a Brand communications campaign for Bajaj CT 100 using Leo Burnett's Proprietary purpose and strategy… Show more Main project: Increase adoption and sales for Bajaj CT100 Defined a post covid crisis consumer journey and identified levers to purchase with findings based on primary research of 145 respondents Created Extensive Consumer profiles and personas by using tools of behavioural segmentation and sentiment analysis Focused on personal mobility as a brand solve and strategised a Brand communications campaign for Bajaj CT 100 using Leo Burnett's Proprietary purpose and strategy brief Conclusively, pitched a strategy deck to the CSO, Leo Burnett, South Asia Live Project: Business pitch for Pediasure and Pediasure 7+ which can optimise Adex Bench-marked offerings of competitors in the health and nutrition FMCG sector and pitched communication level interventions that can optimise media spends Curated a Brand insight playbook & recommended actionable insights for the brand Explored demand space for Immunity aiding products in India wrt covid-19 and formulated a report showcasing the findings Show less



Nuvama Private

• India
• Financial Services
• 100 - 200 Employee

• Summer Internship

  • Jun 2016 - Jun 2016

  Bhopal Area, India Responsibilities- Generating leads, Onboarding clients and assisting in managing portfolios, Product analysis in equity and ESOP category offering of edelweiss.