Divya Rawat
Senior Visual Merchandising Executive at Alankaram- Claim this Profile
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Bio
Credentials
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Fundamentals of Digital Marketing
Google Digital GarageJun, 2020- Nov, 2024 -
Digital Marketing
InternshalaNov, 2020- Nov, 2024
Experience
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Alankaram
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India
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Senior Visual Merchandising Executive
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Mar 2022 - Present
Responsibilities: • Visit showrooms regularly according to a structured retro-planning to ensure VM guidelines are in place • Implement zoning based on each showrooms specific needs • Collaborate with the retail team to ensure the best animation for zoning & improve the traffic flow to maximize the business performance • Create Business opportunities by regularly reassessing each product category visual assortment and deliver feedbacks to the Retail Manager • Enhance Client Experiences through a visually qualitative & stimulating dynamic display (product story telling & animation) • Implement and display novelties • Review windows and internal displays within the network • Ensure consistency with Marketing and Comm launch calendar • Organize VM training for the sales staff and update each product category supervisor on any new PLV linked to their product category & Novelties • VM visual reporting on a bi-monthly, bi-weekly basis for each showroom.
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Bestseller India
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India
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Retail
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700 & Above Employee
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Store Visual Merchandiser
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Mar 2021 - Mar 2022
Responsibilities: • Auditing & Inspection for all stores to make sure that everything is within the guidelines. • Creating and implementing a visual merchandising strategy for the store around festivities round the calendar. • Changing displays to promote new product launches or to reflect festive or seasonal themes. • Ensuring the strategy is in line with the store's brand, products, and target market. • Working around with different teams whilst making sure that the execution is timely, and the brand image is adhered to in the process. • Ensuring uniformity of displays across multiple store locations. • Apply Creative with innovative VM ideas and Quick thinker. • Work / interact with the Marketing team to ensure the VMs / themes are in line with the events executed at the stores.
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Aditya Birla Fashion and Retail Ltd.
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India
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Retail Apparel and Fashion
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700 & Above Employee
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Management Trainee
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Dec 2019 - Jan 2020
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Alankaram
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Delhi Area, India
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Marketing Executive
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Mar 2019 - Jul 2019
Responsibilities: • Represented the company in India Design Awards 2019. Did market research for the company in terms of interior designers and architects. • Supported the marketing team in daily administrative task. Responsibilities: • Represented the company in India Design Awards 2019. Did market research for the company in terms of interior designers and architects. • Supported the marketing team in daily administrative task.
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EduDAG
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India
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Education Management
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1 - 100 Employee
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Business Development Associate
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Sep 2018 - Dec 2018
Responsibilities: • Co-coordinating with clients and generating leads for the company. • Conducting market Research and exploring new business opportunities. • Training new interns for the company. • Handled the HR department of the company. Responsibilities: • Co-coordinating with clients and generating leads for the company. • Conducting market Research and exploring new business opportunities. • Training new interns for the company. • Handled the HR department of the company.
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Meshteck
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Delhi Area, India
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Content Writer
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Dec 2017 - Jan 2018
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Education
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FDDI HYDERABAD
Master of Business Administration - MBA, RETAIL AND FASHION MERCHANDISING -
HNB Garhwal university
BSc, Mathematics