Experience

Madison Media Group

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Sep 2015 - Present

  Key Clients Managed: Aqualite India Pvt Ltd, Key Clients Managed: Aqualite India Pvt Ltd,



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Director - Exchange

  • Oct 2013 - Mar 2014

  Key Clients Managed - Aditya Birla Group of Companies (Birla Life Insurance, Birla Mutual Funds, MORE Super Stores, Ultratech Cement, Birla Wall Care Putty), Key Responsibilities Managed: Meeting with client’s Marketing Team and understanding their objectives of advertising campaigns Helping clients in establishing media goals, and launching advertising campaigns for their products and services. Planning & developing media activity focused towards client's expectations and project deadlines & getting the same approved by client. Estimating project cost, preparing budget and setting deadlines Utilizing right combination of media viz. Print, TV, Digital, Social & OOH, for achieving desired result of Advertising Campaigns. Establishing and maintaining effective communication systems with clients and the media department. Guiding team in managing media planning & buying, to gain maximum viewership through various combinations of media. Establishing and maintaining effective communication systems with clients and the media department Show less



Lodestar Universal

• India
• Advertising Services
• 1 - 100 Employee

• Group Head ( Media Planning)

  • Apr 2007 - Sep 2013

  Key Clients Handled: Garnier Skin portfolio. (April, 2007 to Aug, 2010) Currently Handling: Kansai Nerolac, Sri Lankan Airlines, Vedanta & Mahindra & Mahindra-Two Wheeler ( Rodeo, Duro & Centuro),) (Aug-2010-July-2013) • Media Planning, Buying & Execution of brand campaigns for TV, Print, Radio & Cinema. • Identifying Consumer media experiences, Market prioritization and audience profiling. • Establish delivery benchmarks based on competition, media objective of the brand etc. • Determine effective media communication vehicles by analyzing their appropriateness to stated marketing/media strategies. • Devise annual strategic media recommendations for existing brands as well as for new launches. • Continuous monitoring of competitor activities and devising strategies for the clients accordingly, to maximise value to their Media budget. • Efficient buying for the client across TV, Print & Radio to achieve maximum deliverables for the client • Excellent number crunching skills Expertise: • Developing effective media objectives for individual brands and later executing it, ensuring, the brand creates the desired impact amongst its audiences. Key Achievements: • Launched the two most successful brands, Garnier Light Eye Roll On & Garnier Men Powerlight. • Launch campaign of “Garnier Light Eye Roll On” was shortlisted in “Goa Ad Fest” in the Best use of Media, category & Won Emvies Gold Award for Best Media Strategy – Consumer Products. • Garnier Men Powerlight became No 2 player in the male skin care category. Show less



Optimum Media Solutions (A Media division of Mudra Advertising Pvt Ltd.)

• Mumbai

• Account Manager

  • Jun 2006 - Mar 2007

  Key Clients Handled: Reliance Anil Dhirubhai Ambani Group (RADAG). Adlabs Radio (Big 92.7 FM) & Reliance Money. Job Responsilities: • Monthly competitive reporting to client • Worked on the Big 92.7 FM launched TV Plan • Made use of software like Map, Media Xpress & IRS as per client requirement Key Clients Handled: Reliance Anil Dhirubhai Ambani Group (RADAG). Adlabs Radio (Big 92.7 FM) & Reliance Money. Job Responsilities: • Monthly competitive reporting to client • Worked on the Big 92.7 FM launched TV Plan • Made use of software like Map, Media Xpress & IRS as per client requirement



eHR Recruitment

• Bangladesh
• Staffing and Recruiting
• 700 & Above Employee

• Media Executive

  • Sep 2004 - Jun 2006

  Brands Worked on: Raymond’s, Videocon Appliances, SBI Mutual funds, BVI International, Pediasure Job Responsilities: • Monthly competitive reportings on all the brands • Worked on Market Guide to RK Swamy BBDO IRS booklet • Also worked on BVI International format • Worked on plan evaluation for TV and Print • Worked on Data front for Pitch presentations Brands Worked on: Raymond’s, Videocon Appliances, SBI Mutual funds, BVI International, Pediasure Job Responsilities: • Monthly competitive reportings on all the brands • Worked on Market Guide to RK Swamy BBDO IRS booklet • Also worked on BVI International format • Worked on plan evaluation for TV and Print • Worked on Data front for Pitch presentations