Media Planner

• Jan 2022 - Present

• Evaluate, plan, and execute various advertising channels for their relevance in accomplishing a variety of campaign goals across multiple accounts• Direct client management experience in a fast-paced and data driven environment with an emphasis on thinking strategically about communications solutions • Maintain external relationships with vendors across all media and coordinate internal cross-functional projects with a variety of teams• Accurately plan, maintain, and reconcile budgets on a regular basis as well as day to day billing needs

Assistant Media Planner

• Feb 2021 - Jan 2022

Marketing and Business Analyst Associate

• Jun 2019 - Feb 2020

• Created and managed content assets for partner marketing collateral to expand brand awareness and enhance purposeful communication • Conducted daily in-depth internal training sessions of Trifacta (data wrangling software) for a team of nine • Underwent partner training on Amazon Web Services and Trifacta to supplement client management and projects • Created and managed content assets for partner marketing collateral to expand brand awareness and enhance purposeful communication • Conducted daily in-depth internal training sessions of Trifacta (data wrangling software) for a team of nine • Underwent partner training on Amazon Web Services and Trifacta to supplement client management and projects

Jr. Project Manager, Marketing

• Sep 2018 - Aug 2019

• Assisted with analysis of web data using Google Analytics to create insightful reports and grow content engagement rates • Performed daily administrative duties as well as helped in maintaining annual budget of $20k+ • Used agile methodology to improve project turnaround time • Assisted with analysis of web data using Google Analytics to create insightful reports and grow content engagement rates • Performed daily administrative duties as well as helped in maintaining annual budget of $20k+ • Used agile methodology to improve project turnaround time

Dow Jones News Fund Digital Media Intern

• Jun 2018 - Sep 2018

• Created over 10 PPC campaigns including but not limited to ad copy, bidding strategies and ad extensions using Google Adwords • Tracked campaign metrics and ROI. Analyzed reports and gave recommendations to improve campaign effectiveness • Created over 10 PPC campaigns including but not limited to ad copy, bidding strategies and ad extensions using Google Adwords • Tracked campaign metrics and ROI. Analyzed reports and gave recommendations to improve campaign effectiveness

Brand and Marketing Intern

• Apr 2018 - Jun 2018

• Curated and generated articles about financial practices and wealth-building initiatives for website • Developed a broad range of deliverables to assist during startup's pre-launch phase: influencer outreach plan, marketing plan and social media content calendar • Curated and generated articles about financial practices and wealth-building initiatives for website • Developed a broad range of deliverables to assist during startup's pre-launch phase: influencer outreach plan, marketing plan and social media content calendar

Marketing And Public Relations Assistant

• Sep 2017 - Jun 2018

• Executed six long-term social media campaigns to raise the accuracy and credibility of student media • Managed all marketing campaigns for campus newspaper and other associated campus media organizations • Executed six long-term social media campaigns to raise the accuracy and credibility of student media • Managed all marketing campaigns for campus newspaper and other associated campus media organizations

President

• Apr 2017 - Jun 2018

• Directed the overall operations of the Chapter• Delegated and oversaw responsibilities of Executive Board members• Recommended and established Chapter goals and objectives with the approval of faculty, and professional advisers• Liaised with the Journalism department, national PRSA chapter, and student organizations

Outreach Director

• May 2015 - Apr 2017

• Responsible for recruiting new members at the start of each quarter and serving as a primary contact for potential members • Handled any outside outreaching events as well as pitched PRSSA chapter to different classes and organizations

Information Resources and Documents Student Assistant

• Feb 2016 - Jun 2018

• Acquired and organized research materials from various academic databases for university professors and students along with further assistance/collaboration, if needed • Ensured that Kennedy Library's resources were of high quality and easily findable • Utilized multiple integrated resource-sharing systems throughout employment at Kennedy Library • Acquired and organized research materials from various academic databases for university professors and students along with further assistance/collaboration, if needed • Ensured that Kennedy Library's resources were of high quality and easily findable • Utilized multiple integrated resource-sharing systems throughout employment at Kennedy Library

Public Relations Student Staff Member

• Apr 2017 - Jun 2017

• Collaboratively worked on a comprehensive, 100+ page public relations campaign for California Cadet Corps (CACC) in student-run, PR firm • Worked alongside military officials to acquaint the organization with legislative and governmental bodies • Collaboratively worked on a comprehensive, 100+ page public relations campaign for California Cadet Corps (CACC) in student-run, PR firm • Worked alongside military officials to acquaint the organization with legislative and governmental bodies

HBO College Agent - Digital Chair

• Jul 2015 - Jun 2016

• Organized several pre-screening and viewing parties of exclusive content from HBO shows with 50-100+ attendees in partnership with student organizations • Spearheaded HBO advertising and marketing campaigns on campus to enhance the brand experience • Organized several pre-screening and viewing parties of exclusive content from HBO shows with 50-100+ attendees in partnership with student organizations • Spearheaded HBO advertising and marketing campaigns on campus to enhance the brand experience