Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• • Nov 2022 - Present

• • Nov 2020 - Nov 2022



iAdvize

• France
• Technology, Information and Internet
• 100 - 200 Employee

• Customer Success Manager

  • Jan 2020 - May 2020

  • Led creation and end-to-end execution of online digital campaigns & web advertising to execute customer lifecycle adoption and engagement • Leveraged data & analytics to monitor customer insights and engagement by managing dashboards & performing sentiment analysis • Developed and implemented email marketing strategies & digital media content to increase community engagement and retention & to improve customer onboarding & improve user experience • Led creation and end-to-end execution of online digital campaigns & web advertising to execute customer lifecycle adoption and engagement • Leveraged data & analytics to monitor customer insights and engagement by managing dashboards & performing sentiment analysis • Developed and implemented email marketing strategies & digital media content to increase community engagement and retention & to improve customer onboarding & improve user experience



Bentley University - McCallum Graduate School of Business

• United States
• Higher Education
• 1 - 100 Employee

• VP Marketing & Communication - Graduate Student Association

  • Aug 2019 - May 2020

  • Managed digital marketing, social media, and outbound marketing to increase awareness of university events & programs by leveraging online media platforms & Google Analytics; improved digital user base by 70% • Introduced scheduled email marketing programs using 'Campaign Monitor' resulting in increased open and conversion rate • Managed digital marketing, social media, and outbound marketing to increase awareness of university events & programs by leveraging online media platforms & Google Analytics; improved digital user base by 70% • Introduced scheduled email marketing programs using 'Campaign Monitor' resulting in increased open and conversion rate



JETZY

• United States
• Travel Arrangements
• 1 - 100 Employee

• Digital Marketing Manager Intern

  • Jun 2019 - Aug 2019

  • Led Mobile App Digital Strategy by heading cross-functional marketing campaigns with Sales & Technology teams, reporting directly to CEO • Developed marketing plans by integrating social media, email, display ads and partnering with local businesses & influencers to increase brand awareness; grew user base by 12% to ~5M • Developed and implemented SEO optimization strategies to improve the performance of digital campaigns and drive web traffic growing app downloads by 33% MoM • Used web analytics to evaluate end-to-end customer experience across multiple channels and campaign performance • Measured and created reports on the performance of all digital marketing campaigns to assess against goals (ROI and KPIs) Show less



Bentley University

• United States
• Higher Education
• 700 & Above Employee

• Graduate Assistant - Digital Marketing

  • Sep 2018 - May 2019

  • Led the Digital Marketing projects for the office of Diversity & Inclusion • Led the Digital Marketing projects for the office of Diversity & Inclusion



Aura Event & Experiences

• India
• Events Services
• 200 - 300 Employee

• • Apr 2016 - May 2018

  • Led a team of 5 members to manage key accounts to plan and execute brand communications and media actions on all channels, including online and offline media & promotional events• Created content for promotional collaterals & media to establish and maintain product branding• Managed financial budget & workflow allocation by creating detailed go to market strategies, key milestones, and deliverables, helping sales planning meet targets

• • May 2013 - Mar 2016

  • Developed brand communication including events, digital and web content for various clients • Streamlined vendor operations by integrating vendors and drafting SOPs for vendor management, generated cost avoidance of 28% ($70K)• Drove project lifecycle for clients from concept to timeline management, budgets, execution, and reporting