Experience

Better Life Migration

• Australia
• Legal Services
• 1 - 100 Employee

• Marketing and Digital Media Services:

  • Apr 2021 - Present

  My current role involves >Copywriting and formulating high-quality written and visual content for social media. >Developing digital marketing strategy >Planning and executing all web, SEO/SEM, database marketing, email, and other advertising campaigns. >Designing, building, and maintaining the social media presence. >Marketing effectiveness identifIcation by addressing short-term and long-range issues >Performance measurement and reporting performance of all digital marketing campaigns >Insight-based trend identification, spend, and performance optimization >Brainstorming new and creative growth strategies through digital marketing. >Planning, executing, and measuring experiments and conversion tests. >Collaborating with internal teams to create landing pages and optimize the user experience. >End-to-end Customer experience evaluation across multiple channels and customer touch points. >Creation of actionable plans to grow and maintain followers through the company's digital channels. >Creation and implementation of the monthly marketing calendar >Company's brand monitoring on social media. >Building brand awareness through influencer marketing. >Online community management & engagement. >Follower engagement on social media channels. >Customer database and marketing lists management. >CRM & website updation. >Scheduling and monitoring email marketing Show less



Freelancer

• Sydney, New South Wales, Australia

• Organic Social Media Freelancer

  • Apr 2020 - Present

  Currently freelancing with small firms in Sydney/ Offshore providing blogging, social media marketing, SEO services, and website content updation. The client portfolio that I am servicing/have serviced includes shredding firms, fintech firms, and listing firms. My main activities include >Social media account management >Hashtag research >Creating social media strategy >Copywriting >Static and dynamic content creation in form of creatives, videos, and blogs >Content posting and its management across the client’s social media channels >Generating organic leads, increasing social media followers base. >Social Media Listening >Deriving analytics of the social media channels for reporting and generating insights. >Working on thirty party tools such as Asana, Buffer, HubSpot, Hootsuite, Powtoon, Lumen, UberSuggest. >Keyword analysis, Website analysis for the website >Assisting in SEO related activities >Handling customer enquires over social media chats Show less



HeartKids Limited

• Australia
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Event Coordinator

  • Jul 2023 - Oct 2023

  I worked as the marketing and events coordinator for Heartkid and my primary responsibilities included during my contract were >Assisting with campaign coordination and execution, particularly with its national event Two Feet & A Heartbeat held on 15th Oct 2023, with a gross revenue budget of $350K >Assisting with the role of national brand and marketing campaigns to significantly increase awareness of Heartkids throughout the CHD community and the wider population. >Assisting with the marketing strategy execution to maximise brand awareness and reach, audience engagement, and increase fundraising revenue, social media communities and online engagement, online traffic, and conversion to user supporter and donor journey. > Assisting with marketing briefs and support and the development of design & content and campaign assets to deliver high-quality content that is on time and to budget. >Assisting with the execution of the national marketing and fundraising campaigns including the development and roll-out of design, content, merchandise, and campaign assets across traditional and digital marketing channels. >Assisting with campaign and communications requirements including EDM production, and website content publishing. >Working across nationwide local fundraising teams to support event and program performance. Show less



Skyfield Co

• Australia
• Advertising Services
• 1 - 100 Employee

• Social Media Manager

  • Mar 2021 - May 2021

  My main activities in this role comprised of >Overseeing day-to-day campaign management and ensuring brand consistency and brand tone >Facilitating and scaling brand and company awareness through various social media channels >Working with the brand to create and implement social media strategies monthly >Creating monthly social media and content calendar > Creation of social media follower growth and maintenance plan > Monitoring and reporting the progress of the digital platforms by using analytical tools such as google analytics and others >Content copywriting and hashtag research >Blog writing >Website Updation Show less



Australian Community Home Care Pty Ltd

• Australia
• Hospitals and Health Care

• Marketing Coordinator

  • Mar 2020 - Apr 2020

  My main activities in this role comprised of >Content creation in form of creatives, videos, and blogs >Copywriting >Content posting and its management across Facebook, LinkedIn >Designed and implemented campaign activities, including ad placements effectively across Facebook >Working on thirty-party tools such as HubSpot, Canva, and UberSuggest. >Keyword analysis, Website analysis for the website >Assisting in SEO related activities >Coordinating with the Uniting Local Area Coordinators Show less



A Non Profit Organization

• Advertising Services
• 1 - 100 Employee

• Communications Coordinator (Volunteer)

  • Nov 2019 - Apr 2020



Devoted Australian Youth Inc

• Australia
• Civic and Social Organizations

• Marketing Volunteer

  • Jun 2019 - Nov 2019

  I was involved in Content creation in the form of Blogs. An example of my work in my role is on .Effective Mental Illness Treatment. I was involved in Content creation in the form of Blogs. An example of my work in my role is on .Effective Mental Illness Treatment.



Teknospire

• India
• Information Technology & Services
• 1 - 100 Employee

• Social Media Manager

  • Dec 2016 - Mar 2019

  My job as Social Media Marketer in Teknospire involved >Copywriting and content creation in form of Creatives, Videos, Blogs. >Content Posting and its management across Facebook, Linked In, Twitter, Instagram, Youtube. >Creating online organic leads, followers across Facebook, Linked In, Twitter, Instagram. >Designing and implementing campaign activities, including ad placements effectively across Facebook, Linked In, Twitter, Instagram. >.Covering LIVE events across our social media channel. >Deriving analytics of the social media channels for reporting and generating insights. >Worked hands-on on various third-party tools such as Asana, Buffer, Powtoon, Lumen Canva >Designing and implementing campaign activities, including ad placements effectively across Facebook, LinkedIn, Twitter, and Instagram including email campaigns within deadlines >Handling customer enquires over social media chats My achievements have been 1)Generated leads from shoestring budget-driven lead generation campaigns across FB and LinkedIn. 2)Increased followers for our social media handles and its content reach majorly through organic means. 3)Brought in high FB content engagement by organic and paid means. Show less



Freelancer

• Freelance Content Writer

  • Jan 2016 - Nov 2016

  >Worked as a freelance finance content writer. >Worked as a freelance finance content writer.



ICICI Bank

• India
• Banking
• 700 & Above Employee

• Deputy Branch Manager

  • Aug 2015 - Nov 2015

  My Job Responsibilities Were >Responsible for providing and maintaining customer service of excellent nature, identifying opportunities to improve productivity, and efficiency, and ensuring the bank's policies, procedures, and compliance requirements have been complied with. > Day-to-day operations at the branch, from generating various reports to checking them to ensuring compliance culture at the branch. >Ensuring that the branch adheres to the Know Your Customer(KYC) and Anti-Money Laundering(AML) norms. >Handle customer enquiries, determine customer needs, and provide solutions with regard to their banking requirements. Educate customers on product options and technology issues. >Responsible for dealing with external and internal auditors and inspections, ensuring compliance with controls, rectifying the weakness (if any), and reporting them to the management. >Educating and motivating the staff members on various operational matters and guiding them towards successful outcomes and attainment of business objectives Show less



HDFC Bank

• India
• Banking
• 700 & Above Employee

• Personal Banker (Sales ) & Customer Service Executive

  • May 2008 - Apr 2014

  During my tenure, I have worked in various roles such as 1)Business Banking Operations Executive, HDFC Retail Liabilities, from Aug 2011 till March 2014 2)Backend Process Executive (For Post Disbursement Audit Of Business Banking Products) in the Central Processing Unit Of Retail Asset Division (Chennai) of HDFC Bank, from Oct 2010 till Aug2011. 3)PB (Sales) HDFC Retail Liabilities Branch Banking The main activities undertaken during my various roles were 1)At Business Banking Operations Branch, HDFC Bank, >To ensure error-free processing and disbursement of files of Mortgage Products. >Handling post-disbursement activities >Handling CAM Updating and Processing of renewal files of working capital products >Verifying and scrutinizing documents and generating queries if found inappropriate 2)At Central Processing Unit Of Retail Asset Division, HDFC Bank, Chennai >To handle a team, which is into Post Disbursement Audit of the Business Banking Product >To monitor the TAT for PDA of the files >To ensure quality audit of the files by doing a sample check of the files audited by the audit team >To provide training on a regular basis to existing staff and new staff joining the PDA team. >To monitor and control the error percentage of the branches by publishing regular MIS and interacting with the branches on the common errors committed by them 3)At Retail Branch Banking Division, HDFC Bank, Chennai >Dealt with a portfolio of HNW clients and being their one of contact with the bank and the branch for all their financial needs. >Helping the branch to achieve its Targets by interacting with the HNW clients on a regular basis & the branch walk-in customers and cross-selling products based on their needs and requirement. >Acting as a backup for the Welcome Desk. Show less