Experience

Pure Visibility

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Director

  • Jan 2023 - Present

  Strategy: •Developing and implementing a strategic plan to guide organization's direction and define the path to achieve our goal Marketing Planning & Implementation for Lead Generation: •Develop comprehensive annual marketing communications plan, including target markets, branding, messaging, and timing. •Implement strategies and tactics to drive qualified traffic, utilizing channels like newsletters, email campaigns, webinars, Google Ads, and LinkedIn… Show more Strategy: •Developing and implementing a strategic plan to guide organization's direction and define the path to achieve our goal Marketing Planning & Implementation for Lead Generation: •Develop comprehensive annual marketing communications plan, including target markets, branding, messaging, and timing. •Implement strategies and tactics to drive qualified traffic, utilizing channels like newsletters, email campaigns, webinars, Google Ads, and LinkedIn ads. Branding/Messaging: •Enhance both external and internal perceptions of the company to contribute to revenue growth and market share. •Maintain brand integrity through consistent creative media development and adherence to style guidelines. Budgeting: •Prepare and monitor marketing budget quarterly and annually, ensuring efficient allocation of funds. Cross-Departmental Collaboration: •Collaborate closely with Production and Sales teams to ensure consistent messaging across all marketing channels.

• Marketing Manager

  • Nov 2020 - Jan 2023

• Project Manager

  • Apr 2019 - Feb 2021

  Ann Arbor, MI •Managed SEO and PPC projects for multiple clients coordinating resources and ensuring alignment with client objectives. •Acted as a liaison between the company's production team and clients, effectively communicating SEO and/or PPC strategies and maintaining task progress. •Coordinated and attended client meetings to ensure client satisfaction and optimize performance of PV strategies. •Identified upsell opportunities and adeptly handle proposal writing, SOWs, and change orders for… Show more •Managed SEO and PPC projects for multiple clients coordinating resources and ensuring alignment with client objectives. •Acted as a liaison between the company's production team and clients, effectively communicating SEO and/or PPC strategies and maintaining task progress. •Coordinated and attended client meetings to ensure client satisfaction and optimize performance of PV strategies. •Identified upsell opportunities and adeptly handle proposal writing, SOWs, and change orders for upselling. •Stayed updated on project tasks for the entire team, optimizing workflows based on client needs and strategies. •Delivered client project status updates and actively participate in internal meetings. •Collaborated with the internal marketing team to ensure the execution of marketing strategies in an effective and efficient manner.



ForeSee

• IT Services and IT Consulting
• 1 - 100 Employee

• Research Analyst

  • Aug 2010 - Dec 2012

  • Managed over twenty client accounts from retail, utilities, health care and pharmaceutical industries. This included responding to client requests, creating timelines for client deliverables, educating clients on the methodology and use of the proprietary reporting system. • Turned around a number of at risk accounts by engaging clients and ensuring renewals for those accounts. In many cases additional products or services were purchased. • Partnered with clients and research… Show more • Managed over twenty client accounts from retail, utilities, health care and pharmaceutical industries. This included responding to client requests, creating timelines for client deliverables, educating clients on the methodology and use of the proprietary reporting system. • Turned around a number of at risk accounts by engaging clients and ensuring renewals for those accounts. In many cases additional products or services were purchased. • Partnered with clients and research department to develop surveys to measure customer experience with online and offline channels. • Analyzed customer data and presented findings to clients to help them identify areas of opportunity for improvement to the customer experience both online and offline. • Provided support to sales staff on renewals for current clients and new business with prospective clients. • Worked cross-functionally with Product, Sales and Technology groups to provide support to clients. Show less



Swift Biosciences, Inc

• United States
• Biotechnology Research
• 1 - 100 Employee

• Consultant

  • Mar 2010 - Apr 2010

  • Conducted market research to influence new product development for company that is developing molecular biology reagents for research and diagnostic applications. • Identified leads that would be targeted by sales staff.



Cirrus Pharmaceuticals, Inc.

• MBA Business Development Intern

  • May 2008 - Dec 2008

  • Performed internal & external analysis to categorize target customer segments in order to identify market needs and types of services required by customers. • Used company and customer analysis to create Sales and Marketing plan which was presented to senior leadership team. • Managed multiple advertising campaigns including email, online and print to increase company awareness. • Created marketing and advertising materials for internal and external customers. This was well… Show more • Performed internal & external analysis to categorize target customer segments in order to identify market needs and types of services required by customers. • Used company and customer analysis to create Sales and Marketing plan which was presented to senior leadership team. • Managed multiple advertising campaigns including email, online and print to increase company awareness. • Created marketing and advertising materials for internal and external customers. This was well received by both segments. • Collaborated with Scientific Project Leaders to write proposals for potential new business. • Created presentations to highlight company’s R&D capabilities. This was used at all customer meetings and conferences. • Organized and participated in customer site visits and teleconferences for potential new projects. Show less



Respirics

• Medical Equipment Manufacturing
• 1 - 100 Employee

• Consultant

  • Jan 2008 - May 2008

  • Assisted in management of multiple drug development projects. One project has successfully completed Phase I. • Assisted in creating protocols for drug development testing & reviewed results to see feasibility of drug/device combination. • Managed over $100K of laboratory equipment to ensure smooth lab operations. • Created project plans & communicated with multiple departments to ensure on-time delivery. • Performed laboratory testing on DPI and MDI for early drug and… Show more • Assisted in management of multiple drug development projects. One project has successfully completed Phase I. • Assisted in creating protocols for drug development testing & reviewed results to see feasibility of drug/device combination. • Managed over $100K of laboratory equipment to ensure smooth lab operations. • Created project plans & communicated with multiple departments to ensure on-time delivery. • Performed laboratory testing on DPI and MDI for early drug and device development.

• Laboratory Analyst

  • Jul 2006 - Jan 2008

  • Assisted in management of multiple drug development projects. One project has successfully completed Phase I. • Assisted in creating protocols for drug development testing & reviewed results to see feasibility of drug/device combination. • Managed over $100K of laboratory equipment to ensure smooth lab operations. • Wrote and reviewed Standard Operating Procedures (SOPs) for testing to ensure compliance. • Created project plans & communicated with multiple… Show more • Assisted in management of multiple drug development projects. One project has successfully completed Phase I. • Assisted in creating protocols for drug development testing & reviewed results to see feasibility of drug/device combination. • Managed over $100K of laboratory equipment to ensure smooth lab operations. • Wrote and reviewed Standard Operating Procedures (SOPs) for testing to ensure compliance. • Created project plans & communicated with multiple departments to ensure on-time delivery. • Performed laboratory testing on DPI and MDI for early drug and device development. • Prepared Investigational New Drug (IND) application for FDA which received approval.



GlaxoSmithKline

• United States
• Investment Management

• R&D Bench Scientist

  • Sep 2005 - Jul 2006

  • Performed various laboratory tests for stability analysis on multi dose inhaled samples and solid samples for pre-clinical development. • Assisted in training new employees. • Ensured compliance with GSK safety regulations.



DSM

• Indonesia
• Facilities Services
• 1 - 100 Employee

• Assistant Control Scientist

  • Jun 2004 - Sep 2005

  • Performed physical and chemical analysis for product release as well as stability, validation and development testing. • Ensured compliance with all safety standards and protocols. • Created training plans for new employees.