Divya Kapoor
Senior Brand Manager at Clove Dental- Claim this Profile
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Topline Score
Bio
Experience
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Clove Dental
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India
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Medical Practices
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700 & Above Employee
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Senior Brand Manager
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May 2020 - Present
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Max Healthcare
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India
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Hospitals and Health Care
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700 & Above Employee
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Senior Project Manager
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Apr 2019 - Apr 2020
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Project Manager
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Jun 2016 - Apr 2019
Branding and marketing communications• Responsible for conceptualizing strategies to establish and grow the brand presence in the market, identification of appropriate channels to execute strategies.• Monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered for the brand. • Work closely with agencies to manage end to end digital media presence of the brand.Administrative tasks• Provide operational oversight, conceive and implement strategies for making the institution a profitable unit.• Coordinate and provide work direction and guidance to other operation’s team members across locations.• Play a leadership role in organizing national and international medical conferences.Content writing• SEO friendly website and social media content• Blogs for patient awareness on health related topics• Articles for print in newspapers, magazines, online ( general awareness articles for the masses, on different medical conditions)• Press releases• Content for newslettersQuality Assurance, accreditation and training:• Adhere to the Bariatric Surgery Center of Excellence standards and mandates.• Monitor & participate in the Quality Improvement Programs.• Work in close collaboration with Operations/Medical/Para-Medical/ Nursing to ensure implementation of approved Quality Programs.
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Program Manager
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Jun 2013 - Jun 2016
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Program Coordinator
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Jul 2011 - Jun 2013
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Centre for Sight
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India
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Hospitals and Health Care
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500 - 600 Employee
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Operations Executive
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Feb 2011 - Jul 2011
Key Responsibilities:• Achieved NABH accreditation- led the Quality team with the Medical Superintendant.• Worked towards growth of the organization by collaborating with the Sales and Marketing team to develop strategies to increase revenues.• Gap Analysis of the existing Hospital Management Information System.• Designing ‘System Requirement Specifications’ for the new Hospital Management Information System.• Implementation of the New Software across all departments and User Training.• Monitor the Quality assurance activities on a day to day basis.
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Education
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University of Illinois at Urbana-Champaign
Certificate course 'Marketing in a Digital World', Digital marketing -
Institute of Health Management and Research, Jaipur (IIHMR)
Master of Business Administration (MBA), Health/Health Care Administration/Management -
Amity University Delhi
Bachelor's Degree, Medical Biotechnology -
Delhi Public School Faridabad
XII 89.4%, Xth 91%