Experience

AIS Windshield Experts (Shield Autoglass Limited)

• India
• Retail
• 100 - 200 Employee

• Assistant Manager- Marketing & Business Planning

  • Apr 2023 - Present

  Gurugram, Haryana, India Marketing & Branding Expertise: Leading successful marketing and branding campaigns, driving an impressive increase in store walk-ins by employing trend analysis, competitor tracking, and consumer insights. Exceeded Lead Generation Targets: Surpassed lead generation targets implementing a diverse range of marketing strategies such as paid ad campaigns, SEO optimization, and promotional activities. Optimized Digital Campaigns for Efficiency: Achieved a rise in qualified leads… Show more Marketing & Branding Expertise: Leading successful marketing and branding campaigns, driving an impressive increase in store walk-ins by employing trend analysis, competitor tracking, and consumer insights. Exceeded Lead Generation Targets: Surpassed lead generation targets implementing a diverse range of marketing strategies such as paid ad campaigns, SEO optimization, and promotional activities. Optimized Digital Campaigns for Efficiency: Achieved a rise in qualified leads while reducing the cost per conversion through the implementation of targeted digital campaigns. Cost Optimization & Quality Assurance: Streamlined marketing collateral costs without compromising quality through effective stakeholder management techniques. Data-Driven Revenue Growth: Drove an increase in revenue by utilizing data-driven decision-making methodologies and benchmarking against industry standards. Strategic Planning & Reporting: Developed comprehensive quarterly review reports and devised 5-year plans aligning with annual objectives for presentation to the Managing Director. Show less



Repos: Fuelled By YES

• India
• Oil and Gas
• 1 - 100 Employee

• Associate Lead, Marketing

  • Apr 2022 - Feb 2023

  Pune, Maharashtra, India • Strategising and ideating Brand Awareness & Product campaigns using differentiating tools for physical and digital platforms; Delivering 7% conversion rate from the leads generated for a high-ticket size B2B Product • Working as an Ecommerce Program Manager (Pan India) ensuring smooth processes, resolving issues among team, tracking all moving pieces in the ecommerce taskforce and facilitating marketing activities achieving a GMV of over 1 CR in 3 months • Executing ATL & BTL campaigns,… Show more • Strategising and ideating Brand Awareness & Product campaigns using differentiating tools for physical and digital platforms; Delivering 7% conversion rate from the leads generated for a high-ticket size B2B Product • Working as an Ecommerce Program Manager (Pan India) ensuring smooth processes, resolving issues among team, tracking all moving pieces in the ecommerce taskforce and facilitating marketing activities achieving a GMV of over 1 CR in 3 months • Executing ATL & BTL campaigns, Webinars, Seminars, Expositions and Launch events with an average turnout of 50000+ attendees • Acquiring fuel consumers from a B2B space with an app install campaign, providing a seamless experience & building omni channel end to end communication ranging from acquisition & onboarding to delivery of orders achieving an Order Fulfilment rate of 99% • Organised a pan India roadshow campaign with product launch in 50+ cities, 1500+ product demos, 100+ high ticket size product sales, 30% attendees from digital marketing in 3 months • Spearheaded 5 Digital Campaigns generating over 1,00,000 Leads with a 25% qualification rate and 7% conversion rate Show less



SVKM's Narsee Monjee Institute of Management Studies (NMIMS), Bangalore

• India
• Education Management
• 1 - 100 Employee

• Vice President, Placement Committee

  • Apr 2021 - Mar 2022

  Bengaluru, Karnataka, India Executing the placement processes of the final placements (175 students) and summer placements (154 students) of the MBA batch, both online and offline; achieving 100% placement and increasing the average placement package by 12.8% Guiding a team of 76 individuals to accomplish the goals, and inculcate all rounded qualities required for corporates. Collaboration with esteemed organisations to build corporate relations through Placements, Internships, Guest Lectures and Live… Show more Executing the placement processes of the final placements (175 students) and summer placements (154 students) of the MBA batch, both online and offline; achieving 100% placement and increasing the average placement package by 12.8% Guiding a team of 76 individuals to accomplish the goals, and inculcate all rounded qualities required for corporates. Collaboration with esteemed organisations to build corporate relations through Placements, Internships, Guest Lectures and Live Projects to increase the brand awareness of the college. Received the accolade of 'Best Committee' for the 2021-22 academic year at NMIMS. Show less



Quicko

• Australia
• Internet Publishing
• 1 - 100 Employee

• Growth Hacker Intern

  • Apr 2021 - May 2021

  Bangalore Urban, Karnataka, India • Responsible for email marketing property; worked on 25+ email campaigns for Blog.Quicko, Learn.Quicko, Bytes by Quicko, TaxQnA, Sandbox API, etc • Created, executed, analysed email campaigns using various tools like BeePro, Sendgrid, Elastic Email, Photoshop, Illustrator, InDesign, Figma, Google Analytics, URL Campaign Builder • Devised and prepared templated for various verticals to standardise the structure & automate the email campaign creation • Increased open rate by 7%, click… Show more • Responsible for email marketing property; worked on 25+ email campaigns for Blog.Quicko, Learn.Quicko, Bytes by Quicko, TaxQnA, Sandbox API, etc • Created, executed, analysed email campaigns using various tools like BeePro, Sendgrid, Elastic Email, Photoshop, Illustrator, InDesign, Figma, Google Analytics, URL Campaign Builder • Devised and prepared templated for various verticals to standardise the structure & automate the email campaign creation • Increased open rate by 7%, click rate by 4 % and decreased the unsubscribe rate by 8% Show less



DREAM GIRL FOUNDATION

• India
• Non-profit Organizations
• 1 - 100 Employee

• Intern

  • Jan 2021 - Feb 2021

  India • Designed social media content for 5+ events; created videos & posts and edited images • Ensured an increase in the social media reach, generating better traction and conversion rate • Accelerated social media following by 10% and average like per post by 20%



Surya international (p) Ltd

• 1 - 100 Employee

• Designer

  • Oct 2017 - Jul 2019

  New Delhi, Delhi, India • Oversaw industry wise trend analysis to identify the latest fads to convert leads to sales • Created Computer-Aided-Designs (CADs) and administered sampling process of over 40% products • Pitched to and collaborated with suppliers across Delhi NCR to outsource production orders • Co-ordinated Quality Check and Assurance of the shipment before dispatch



mittal international

• Textile Manufacturing
• 100 - 200 Employee

• Designer

  • Jul 2017 - Sep 2017

  Panipat, Haryana, India • Responsible for communicating with 20% of the international clientele to identify demand • Designed and curated exclusive samples in conformity with buyer orders • Supervised manufacturing process involving 200+ artisans



The Wishing Chair

• India
• Retail
• 1 - 100 Employee

• Graduation Project Intern

  • Dec 2016 - Apr 2017

  New Delhi Area, India • Conducted secondary research on 2 intercontinental themes, developed 200+ design illustrations and seamless vectors for over 20 lifestyle accessories • Prepared a Graduation Project documentation, published by the NIFT Resource Centre • Completed graduation project working in print development on the theme- Patterns of Greece (Inspired from the movie Mama Mia) for products like Notebooks, Wallplates, Wall art, Ceramics, Furnishing, Laptop sleeves, Kitchen linen, Baby Linen, Home Linen… Show more • Conducted secondary research on 2 intercontinental themes, developed 200+ design illustrations and seamless vectors for over 20 lifestyle accessories • Prepared a Graduation Project documentation, published by the NIFT Resource Centre • Completed graduation project working in print development on the theme- Patterns of Greece (Inspired from the movie Mama Mia) for products like Notebooks, Wallplates, Wall art, Ceramics, Furnishing, Laptop sleeves, Kitchen linen, Baby Linen, Home Linen, etc. Show less



Provogue India Ltd.

• Design Intern

  • May 2016 - Jul 2016

  Mumbai Area, India • Worked as an Assistant Designer working on menswear shirts • Handling designing, merchandising, branding, creative writing, and quality check.



The Tadpole store

• Intern

  • Jun 2015 - Jul 2015

  Dehradun • Gained experience in Studio Management, Product Management, and arrangement • Helped and was part of various photoshoots. • Worked in content creation and writing for the blog, social media and website