Experience

Upekkha

• India
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Marketing Lead

  • Aug 2022 - Present



Dozee

• India
• Hospitals and Health Care
• 100 - 200 Employee

• Head- Brand & Corporate Communication

  • Aug 2021 - Jun 2022

  Responsible for the brand positioning and communication strategy at Dozee- the pioneer in contactless, continuous Remote Patient Monitoring (RPM) in hospitals & at home. Brand Management - Ownership, plan and implementation of overall content strategy. - Brand positioning- creation, monitoring and review. - Employer Branding- research, positioning and strategy for the overall EVP - Brand collaterals - ensuring all collaterals across platforms are created on the same ethos of the master positioning. Digital Marketing - Social Media- strategy, framework and review. - PNL management for all media spends, creative resources against ROI in terms of brand value and tangible leads generated. - Performance marketing- strategy, messaging, media plan, review of campaigns to meet clearly defined goals- product and events. - Paid brand marketing- strategy, messaging, media plan, review of campaigns to amplify brand voice and reach a clearly defined audience. Performance Marketing- BTL - Sales Support - messaging supported by strong research to support the sales teams on ground. CME + Events + Webinar + Trade shows - Outreach through events pan India to support sales performance targets and create engagement. Content Marketing Technical | Business | Thought leadership PR - Create and manage a robust PR plan to support brand, marketing, and sales initiatives. Show less



Self-employed

• Independent Brand Consultant

  • May 2014 - Aug 2021

  Experience across multiple brands in various sectors curating niche projects. - Goyal &Co | Hariyana Group- Led brand communication, marketing strategies and core sales funnel - Innaccel- Branded and launched Sinucare - Cartosense- Defined the brand language for their B2B communications - Royal Enfield- Defined the format for the brand property - The Beat - Reliance Retail- Conceptualised Project Eve- a highly differentiated RR offering - Panasonic Mobiles- Crafted performance marketing campaigns - Himalaya- Researched, created and executed performance campaigns for “Himalaya for Him” facewash. Show less



Goyal & Co | Hariyana Group

• India
• Real Estate
• 1 - 100 Employee

• Brand Head

  • Dec 2014 - Mar 2021

  Designed Goyal & Co | Hariyana Group’s brand positioning within the hyper-competitive residential market. This role includes the design and execution of 360-degree campaigns with key focus on generating a strong digital footprint. I am responsible for- campaign ideation, media planning, pre- sales interactions, sales experience, CRM post deal closure to nurture second purchases and referrals, PNL management- specifically strategized towards lead generation and closure of sale. • Restructured brand voice and media acquisition to move focus from traditional platforms to digital, driving a 45% increase in enquiries amongst the 35 to 50 age group • Enhanced customer experience through easy to navigate enquiry process, sales experience, post sales nurturing through loyalty programmes, events and new property launches. • Innovating on CRM and the POP experience, to close the lead to sale to second sale cycle smoothly • Designed and managed backend operations including customer engagement programmes, welcome kits, new offers, gifting etc. • Created successful campaigns like “Buy Land Bro”, “I love Traffic”, “Beast”, “Nothing British About it”, amongst others, breaking the clutter in the conventional real estate ad space. • Managing corporate communications with existing partners and vendors • Collaborating with channel partners, sales and management teams across the board to ensure optimal mileage per lead generated Show less



Compleo Gallery

• Bengaluru Area, India

• Co-Founder

  • Mar 2014 - Dec 2014

  Created an online art gallery, curating and digitizing prints of rural Indian Art. Compleo was birthed to empower artists within the disorganised Indian art sector by creating a bridge between the artist and the buyer. While no longer in existence, it created an understanding of business meets branding which I carried forward. Created an online art gallery, curating and digitizing prints of rural Indian Art. Compleo was birthed to empower artists within the disorganised Indian art sector by creating a bridge between the artist and the buyer. While no longer in existence, it created an understanding of business meets branding which I carried forward.



Hilton Hotels Worldwide

• Birmingham, United Kingdom

• Marketing Executive

  • Sep 2013 - Apr 2014

  Core member of the ‘Holiday’ product. Designed event offerings through the hospitality industry’s peak season of business. • Ensured marketing, sales and execution for the all the Christmas and NYE events ensuring 100% bed occupancy • Took responsibility for digital marketing to encourage hyper-local brand awareness, general room sales, spa and offers post event within the Birmingham area. This 3-month placement was extended into a permanent position. Core member of the ‘Holiday’ product. Designed event offerings through the hospitality industry’s peak season of business. • Ensured marketing, sales and execution for the all the Christmas and NYE events ensuring 100% bed occupancy • Took responsibility for digital marketing to encourage hyper-local brand awareness, general room sales, spa and offers post event within the Birmingham area. This 3-month placement was extended into a permanent position.



Stark Communication

• Bengaluru Area, India

• Account Executive

  • Nov 2011 - Sep 2012

  I was responsible for handling day to day activities, major campaigns and all production work on my accounts (Wipro International, Karnataka Tourism, Clarks Exotica Resort and Spa). It was very satisfying to be able to meet the challenge of handling clients from completely different segments (tourism, IT and hospitality). My campaigns were also the winners of multiple awards across various media both regionally and nationally. I was responsible for handling day to day activities, major campaigns and all production work on my accounts (Wipro International, Karnataka Tourism, Clarks Exotica Resort and Spa). It was very satisfying to be able to meet the challenge of handling clients from completely different segments (tourism, IT and hospitality). My campaigns were also the winners of multiple awards across various media both regionally and nationally.



Stirred Creative

• India
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jan 2010 - Oct 2011

  I was part of a two member client servicing team sharing a work load of multiple clients (Columbia Asia Hospitals, Healthcare Global, Times of India, Reliance Footprint and Tyco Electronics). Handling large clients as part of a small agency sharpened my crisis management skills. At Stirred, I was a part of some very successful campaigns, including the Survivors Campaign for Healthcare Global, which exceeded expectations in promoting cancer awareness on a national scale and increased footfalls for the client. Show less



Thinkpot Productions

• Bangalore, India

• Client Services Manager

  • Aug 2009 - Jan 2010

  I liaised between various clients and the agency and oversaw the entire TVC production from pre-production to post production and final delivery. I liaised between various clients and the agency and oversaw the entire TVC production from pre-production to post production and final delivery.