Experience

The 30 Minute - University

• Germany
• Advertising Services
• 1 - 100 Employee

• Strategy Mentor

  • Jan 2021 - Present



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Vice President - Strategy & Planning

  • Jul 2018 - Jun 2022

  Mumbai, Maharashtra, India



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Strategic Planner

  • Jun 2016 - May 2018

  Bengaluru Area, India Leading strategy for numerous Indian and Global accounts with Bangalore, Chennai and New York offices. Key Clients - Kingfisher Radler, ITC Aashirvaad, ITC MasterChef, Britannia Bourbon, Britannia Treat, Qualcomm, Skore Condoms, Skult, ITC Classmate, and others. Worked across various categories over pitches - Jewellery, Sportswear, FMCG, Coffee board of India, Travel, Stationary, Education and others. Silver, Regional, Effies 2018 - ITC Aashirvaad Atta - Moving the… Show more Leading strategy for numerous Indian and Global accounts with Bangalore, Chennai and New York offices. Key Clients - Kingfisher Radler, ITC Aashirvaad, ITC MasterChef, Britannia Bourbon, Britannia Treat, Qualcomm, Skore Condoms, Skult, ITC Classmate, and others. Worked across various categories over pitches - Jewellery, Sportswear, FMCG, Coffee board of India, Travel, Stationary, Education and others. Silver, Regional, Effies 2018 - ITC Aashirvaad Atta - Moving the Bengali from Articulation to Action, which was the Bangalore office's first Effie win in over a decade. Finalist, The WARC Prize for Asian Strategy, 2017 - Skore: Bridging the gender divide in sex. (The only shortlist from India that year) Finalist, Integrated Marketing Campaign, Effies 2018 - ITC Aashirvaad Atta Show less



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Brand Strategist

  • Jun 2014 - May 2016

  Mumbai Area, India National Planner on the agency's marquee account McDonald's. Strategizing on all major national campaigns and various regional ones. Launched a new people led philosophy for the brand in India, #Together4Real. Solved a product-led problem with a communication-led solution, in PiriPiriLicious. Borrowed from popular youth parlance to drive LTO in #DoublesFest. Mapped brand philosophy extension with product truth in launching Maharaja Mac as 'the Social Burger' with the… Show more National Planner on the agency's marquee account McDonald's. Strategizing on all major national campaigns and various regional ones. Launched a new people led philosophy for the brand in India, #Together4Real. Solved a product-led problem with a communication-led solution, in PiriPiriLicious. Borrowed from popular youth parlance to drive LTO in #DoublesFest. Mapped brand philosophy extension with product truth in launching Maharaja Mac as 'the Social Burger' with the #ThodaTimeAur campaign; Helped define Happy Price Menu's new India offerings through a project spanning regional food preferences, culture shifts, and OOH consumption insights; amongst many other projects. Involved in pitches and assisting in other retainer accounts. Formulated briefs and evaluated the dissertation of post-grad students from NorthPoint. Mentored interns and students from MICA, XIC, and North Point. Part of hiring team for recruitment of final year MICAns. Effies Finalist 2016 - McDonald's #ThodaTimeAur: Getting People to spend more time together. Maharaja Mac India launch. Effies Finalist 2015 - McDonald's #KuchPalOffline : How a food destination turned into a friendship destination. New Brand philosophy creation. Show less



World Nomads

• Australia
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Journal Writer, Online Content Creator

  • Oct 2013 - Jan 2015

  Creating stories, journals and photo-essays



Young

• Senior Account Planner and Brand Strategist

  • Apr 2013 - Mar 2014

  Mumbai Area, India Senior strategic planner for agency's existing accounts and pitches. Conceptualized a crowd sourced platform to employ freelance talent to aid resources.



Angkor Photo Festival & Workshops

• Cambodia
• Photography
• 1 - 100 Employee

• Invited Attendee

  • Nov 2013 - Dec 2013

  Siem Reap, Cambodia Invited attendee to the 8th Angkor Photo Festivals. Mentored by Kosuke Okahara and Andrea Star Reese on creating an editorial piece that was screened at the end of the Festival.



National Geographic

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Photographer and Writer | Scholarship Winner

  • Aug 2013 - Sep 2013

  Greenland On assignment with Photographer Jason Edwards in Greenland, as the winner of the World Nomads and National Geographic Scholarship Winner. Part of the 5 member crew which included Jason, Producer, Cameraman, and World Nomads founder, Simon. The first woman photographer (and Indian) to win the honour. Feature in the series Pure Photography aired on NGC in select markets.



Tata Steel

• India
• Mining
• 700 & Above Employee

• Corporate Communication

  • Apr 2012 - Jun 2012

  Kolkata Area, India • Part of the team to devise communication and live implementation strategies for internal and external branding of Tata Steel’s various marketing initiatives and analyzing the effectiveness of the various vehicles employed for the years. • Formulated branding plans for a revamped Website and Blog unit concepts under a live project.



Tata Consultancy Services

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Asst. System Engineer

  • Aug 2010 - Jul 2011

  Kolkata Area, India • Data Analyst, Business Intelligence, using Crystal for generation of business reports as part of a Kaiser Project to facilitate business decision and analysis. • Web Development using MOSS-Microsoft Office Share Point Server, for internal communication for Johnson & Johnson. • Trainer, Communication and Skill Development Program (CSDP)-initiative for Education and employment for the underprivileged under TCS-Maitree in collaboration with Confederation of Indian Industries (CII). •… Show more • Data Analyst, Business Intelligence, using Crystal for generation of business reports as part of a Kaiser Project to facilitate business decision and analysis. • Web Development using MOSS-Microsoft Office Share Point Server, for internal communication for Johnson & Johnson. • Trainer, Communication and Skill Development Program (CSDP)-initiative for Education and employment for the underprivileged under TCS-Maitree in collaboration with Confederation of Indian Industries (CII). • Batch Representative, Initial learning program, TCS-training module Show less



Government of India

• Law Enforcement
• 700 & Above Employee

• Delegate

  • Aug 2010 - Aug 2010

  South Korea Represented India in a cultural exchange delegation to South Korea, by Ministry of Youth Affairs and Sports, Govt. of India, on understanding and finding cultural parallels.