Divit Mehta

Product Marketing Specialist at Nakisa
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Contact Information
Location
Greater Montreal Metropolitan Area, CA
Languages
  • English Native or bilingual proficiency
  • Hindi Professional working proficiency
  • French Elementary proficiency

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Naomi Jung

I had the pleasure of working with Divit for 3 years and have been absolutely impressed with his skills as a product marketer! Divit has a deep understanding of the market and target audience, which allowed him to develop strong go to market strategies. He is data-driven, analytical and a great communicator. He is able to clearly and concisely convey complex information to different stakeholders. I’d be happy to work with him again in the future.

Rocelle Ellasus-Celebrados

Had the pleasure of working closely with Divit and can attest to his creative ability to present fresh ideas, as well as his initiative skills and resourcefulness. Along with his strong drive, you feel like no task is impossible when collaborating together on a project. Any company would be lucky to have him as an employee!

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Credentials

  • Product-led Certification
    Pendo.io
    Nov, 2023
    - Sep, 2024

Experience

    • Canada
    • Software Development
    • 200 - 300 Employee
    • Product Marketing Specialist
      • Apr 2023 - Present

      •Video Creation: Created YouTube videos to showcase our products and educate our audience. •Product Pages: Developed dedicated product pages for each line of business. •Software Releases: Announced major software releases, generating user excitement and anticipation. •Content Creation: Crafted buyer guides, insightful blogs, and newsworthy announcements. •Marketing Materials: Designed brochures and marketing materials for conferences. •Video Creation: Created YouTube videos to showcase our products and educate our audience. •Product Pages: Developed dedicated product pages for each line of business. •Software Releases: Announced major software releases, generating user excitement and anticipation. •Content Creation: Crafted buyer guides, insightful blogs, and newsworthy announcements. •Marketing Materials: Designed brochures and marketing materials for conferences.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Senior Marketing Specialist
      • Jan 2021 - Aug 2022

      • Optimized the allocation of $1 million dollars in marketing spend. • Drove over $5M in sales pipeline through targeted marketing strategies. • Executed a product marketing campaign resulting in an increase in sales. • Developed KPIs and produced marketing reports within the Hubspot CRM. • Collaborated closely with graphic designers, subject matter experts, and technical staff to produce compliant, go-to-market proposals. • Optimized the allocation of $1 million dollars in marketing spend. • Drove over $5M in sales pipeline through targeted marketing strategies. • Executed a product marketing campaign resulting in an increase in sales. • Developed KPIs and produced marketing reports within the Hubspot CRM. • Collaborated closely with graphic designers, subject matter experts, and technical staff to produce compliant, go-to-market proposals.

    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Senior Digital Marketing Specialist
      • Aug 2019 - Feb 2021

      • Launched product lines and drove partnership opportunities for B2B clients. • Increased client YOY ROI by 25% using effective lead-generation campaigns. • Reduced costs by 30% by optimizing marketing funnels and email sequences. • Teamed up with product owners to develop and launch an IOS & android app. • Managed social media accounts & marketing campaigns for 10+ clients.

    • Senior Affiliate Marketing Coordinator
      • May 2017 - Aug 2019

      • Recruited 50+ new affiliates and built brand relationships for clients. • Managed 10+ client marketing programs on a monthly basis. • Created 10+ page market audits and competitor analyses for clients. • Generated over $25,000 per month in client affiliate marketing revenue. • Spearheaded the company website redesign project, resulting in a notable 15% increase in website traffic.

Education

  • Questrom School of Business, Boston University
    Master of Business Administration - MBA, Business/Commerce, General
    2023 - 2025
  • Concordia University
    Bachelor of Commerce - BCom, Business Technology Management
    2012 - 2016
  • The International School of Choueifat - Dubai
    Higher National Diploma
    2003 - 2012

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