Founder

• Aug 2018 - Present

Content Acquisition Manager

• Jun 2021 - Aug 2021

Product Manager, Content

• Apr 2018 - Jun 2021

A. Content Acquisitions & Partnerships: • Handling Content Acquisitions and for all 4 Jio Media Platforms - JioCinema, JioTV+, JioTV & JioNews and have acquired content worth over 3 Billion INR in the span of last 3 years. • Defined the strategy for selecting Movies, TV Series & Short-Form content in various languages and genre based on performance reports and in-depth data analysis using tools like CleverTap, Google Analytics, Tableau, etc. • Managed partner relations with over 30+ Partners like Disney, Paramount, Sony Music, Reliance Big, Eros Now, Alt Balaji, SunNXT, HoiChoi, Shemaroo, BBC, etc with regards to catalogue selection, contracts, content operations and promotions. • Identified and On-boarded 100+ independent and short form content creators for JioCinema and JioNews in various categories like Entertainment, Comedy, Health & Fitness, Astrology, Sports, Food, Gossip, News, etc. • Leading branded content (JioCinema Originals) initiatives for Jio Media Apps by bridging the gap between top brands Marico, Reckitt Benckiser, etc and content creators like Arre, Cheers, 101 India, Vikram Bhatt, Shitty Ideas Trending, etc. B. Product Management: • Developed JioTV+, an exclusive JioFiber platform for content discovery from over 15 partner platforms like Netflix, Amazon, Disney+ Hotstar, SonyLIV, Zee5, Voot, Discovery Plus, YouTube, Lionsgate Play and many more. This was done through in-depth UI/UX research and various partner integrations. • Successfully launched JioTV+ within 2 months from its conception. • Heading Content Programming & in-app content discovery for JioTV+ and JioCinema and leading a team of 4 executives for the editorial curation. C. Product Marketing: • Leading marketing and promotional activities for JioTV+ across on-device, mobility and digital avenues. • Planned and successfully executed partner launches like Prime Video, Zee5, etc through innovative social media and PR campaigns. Show less

Summer Intern, Brand Solutions

• Apr 2017 - Jun 2017

• Developed ideas and concepts around influencer marketing, digital marketing campaigns, brand films and original shows with regard to Brand Integrations for various Brands like Tata Motors, Pernod Ricard, LG, Idea, Nokia, Kohler, Coca Cola India. • Reworked the positioning of the company and worked on the revamp of company’s brand deck and AV. • Strategized the rounds of India’s first online chef hunt ‘India’s Digital Chef’ featuring Sanjeev Kapoor for YouTube India & developed concepts for film promotions using our creator network for Munna Michael and Valerian. • Developed and assisted on company’s first original web series pilot episode. • YouTube Certified: 1) Channel Growth 2) Content Strategy Show less

Community Manager

• Nov 2015 - May 2016

• Worked on Digital Strategy and Promotions for 4 YouTube channels namely Shudh Desi Endings, Shudh Desi Gaane,Shudh Desi Raps and Shudh Desi Videos with over 2 Million subscribers and around 200 million views. • Managed the Brand Communications with Red Chillies Entertainment, Balaji Motion Pictures and YRF and merchandising partners for collaborations. • Conceptualized and written scripts for various videos for the channels with the most viewed video getting over 2 million views. • Worked on Digital Strategy and Promotions for 4 YouTube channels namely Shudh Desi Endings, Shudh Desi Gaane,Shudh Desi Raps and Shudh Desi Videos with over 2 Million subscribers and around 200 million views. • Managed the Brand Communications with Red Chillies Entertainment, Balaji Motion Pictures and YRF and merchandising partners for collaborations. • Conceptualized and written scripts for various videos for the channels with the most viewed video getting over 2 million views.

Senior Executive (Content and Social Media) - Desimartini.com

• Jul 2014 - Jul 2015

• Managed the overall movies content on the website and created viral content through quizzes and listecles on trending topics. • Written several film and trailers reviews for the website, also featured on IMDB. • Managed Social Media (Facebook, Twitter, WeChat, Google + & YouTube) for the website. • Coordinated with the SEO and Marketing Team with respect to content visibility and promotion. • Raised the organic and referral traffic of the website by 300 percent. • Successfully undertaken a Project on Movies Recommendation directly under the Business Head Show less