Experience

Wunderman Thompson Netherlands

• Netherlands
• Professional Services
• 100 - 200 Employee

• Senior Business Consultant - CXM

  • Sep 2021 - Present

  At Wunderman Thompson we inspire growth for ambitious brands. We are a full-service digital agency that enables organisations to deliver connected and personalised experiences across all digital channels. With our expertise in Marketing, Commerce, CRM, PXM and CX we deliver end-to-end solutions to our clients and create digital capabilities with impact. Our clients include Bayer, CarNext, Häfele, Johnson & Johnson, Jumbo Supermarkten, MAC, Makro, Nestlé, Plus Retail, RTL, Scotch & Soda, Sainsbury’s, Selfridges, SharkNinja, Staples, Xerox and many more global brands. Our offices are based in Amsterdam, Haarlem, Weesp, London, Barcelona, India and Poland. Being part of the wider Wunderman Thompson Network we have access to 180 offices around the globe. Show less



Freelance

• Digital Strategy Consultant

  • Jan 2021 - Aug 2021



The HEINEKEN Company

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Head of Retention | Beerwulf

  • May 2019 - Mar 2020

  BEERWULF ® is the Nr. 1 direct to consumer e-commerce platform within The Heineken Company. - As Head of Retention, I was committed to shape and execute a clear vision and strategy to maximize Customer Lifetime Value via churn reduction, order frequency increase and cross-sell. - Campaigns and marketing automations to retain the customers: keep the active customers engaged and re-activate the churn-risk customers. Key achievements:-> Hundreds of thousands B2C customers in more than 10 countries-> 360 degree communication with customers: segmented newsletters, marketing automations, direct mails, pack inserts: relevant offers according to their lifecycle maturity. -> Re-launched Salesforce platform for email marketing and automations -> Data-strategy: improved reporting structure. Goal was to create reports that enable max customer insights collection and that helps to take data-driven decisions (e.g.: cohort analysis, churn studies, segmentation, activity analysis).-> Beer-subscription pilot project Show less

• CRM Loyalty & Retention Manager (Global e-commerce team)

  • Mar 2018 - May 2019

  -> Prepare a long-term Customer loyalty-scheme: - design an "earn-burn" incentive-scheme - loyalty-partner selection and integration to existing ecosystem - loyalty pilot campaigns to test assumptions-> Subscription program preparation-> Consumer Insights-manager within the organization: - set up a customer panel from existing customers - design a research plan to validate innovations, concepts, new mechanisms - converting the insights into actions and implementing them into the decision-making-> "Turn the churn" - experimenting with touchpoints that effectively reach our inactive customers: e.g. Direct mail - creating content that tackle barriers and frustrations that make customers churn: e.g. "How it works" educational content, "Beer brewing-process" and "Tasting"-videos. Show less



Infotheek Group

• Netherlands
• Information Technology & Services
• 1 - 100 Employee

• Online marketing & CRM manager

  • Jan 2016 - Feb 2018

  INFOTHEEK GROUP - CRM: specific projects aiming to re-activate sleeping customers. - Campaign planning, introducing new processes, primarily to increase sales on the webshop - Created customer segmentation and afterwards specific, segmented campaigns GLOBAL HARDWARE SOLUTIONS MARKETING MANAGER (Jan.2016- ) - Taking care of all the marketing activities from strategy to campaign execution - CRM: Being the inhouse Salesforce advocate - Setting up and continuously updating the website - SEO (content creation; e.g. writing articles) - Google Adwords - Marketing automation: lead-nurturing, database-management, email marketing campaigns, segmented targeting (Salesforce Pardot software) Show less



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Digital Marketing & CRM Manager

  • Jul 2013 - Dec 2015

  - Develop, Launch and Coordinate DanOn CRM Program (www.dan-on.com/hu-hu)- Lead an international Project-Team: Global Team, Local & Agencies- Manage Full Ecosystem: Database, Web, Mobile App, Content, Facebook page and Ads, PPC- Plan, Coordinate and Track Online Campaigns (Performance against KPIs)- Act in a consultancy role to develop digital strategies for brands and hold trainings improving the marketing department's digital skills

• Junior Brand Manager

  • Aug 2011 - Jul 2013

  - Performed Market Analysis, Competitive intelligence and Reporting- Launched new products to the market from concept to actual market-launch, and communication plan (Example: 0%sugar Activia Yogurt Drink launch in 2012)- Coordinated Paid Online Media Campaigns - Organized internal and external events



Henkel

• Germany
• Manufacturing
• 700 & Above Employee

• International Brand Marketing Intern (Cosmetics Body Care)

  • Sep 2010 - Feb 2011

  - Developed new Concepts, Design briefings and Product Innovations - Communicated and aligned the Global strategy to the 30 End-markets all over the world - Developed new Concepts, Design briefings and Product Innovations - Communicated and aligned the Global strategy to the 30 End-markets all over the world



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Brand Marketing Intern

  • Jul 2009 - Feb 2010

  - Coordinated an internal sales incentive platform - Market analysis and reporting - Participated in packaging and concept development - Internal communication - Coordinated an internal sales incentive platform - Market analysis and reporting - Participated in packaging and concept development - Internal communication