Experience

Glama Gal Kids Spa

• Canada
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Owner, Glama Gal Kids Spa Ajax

  • Feb 2018 - Present



Media Profile

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Director

  • Nov 2017 - Feb 2018

• Senior Public Relations Consultant

  • Aug 2011 - Oct 2017

  • Provide counsel to clients on corporate communications strategies and coordinate the implementation of campaigns. Key clients include: AbbVie Corporation, Cancer Care Ontario, Ontario Ministry of Economic Development and Growth, Ophea, Hays Canada and Thales Canada. • Planned and executed international public relations and communications strategies for the Ontario Ministry of Economic Development and Growth for over six years, to promote the province as a superior location for Foreign Direct Investment (FDI). This included managing the activities of the Ministry’s international network of communications agencies in the US, UK, China, Japan, Mexico, Brazil, Germany, France and India. • Deliver presentations to clients on how the media landscape and consumer media consumption patterns are changing, and work with them to develop strategies that address these changes. • Write regular news releases, case studies, success stories, advertorials, executive speeches, investment updates, white papers, backgrounders, fact sheets, Q&As, blog posts, proposals, social media reports and corporate presentations for clients. • Plan and execute social media activities for clients, including regularly monitoring client social media channels for positive and negative comments, advising clients on engagement opportunities, developing/writing regular content for YouTube, Facebook, Twitter, LinkedIn, Pinterest and Instagram, and executing influencer relations campaigns. • Monitor, track and analyse the effectiveness of marketing programs and reporting ROI to senior leaders. Prepare comprehensive monthly, quarterly, year-end and campaign specific reports for clients to show media relations and social media results using quantitative and qualitative metrics.• Formulate and administer budgets for client projects, budget tracking, maintain budget control/reconciliation reports and financial reporting to clients. Responsible for managing client budgets of over $4 million. Show less



BBDO Toronto

• Toronto, Canada Area

• Public Relations Consultant

  • Apr 2007 - Aug 2011

  • Planned and executed internal and external communications strategies for BBDO Toronto and the agency’s clients such as the Ontario Ministry of Economic Development and Growth, Paralympics, New Balance Canada, Parmalat Canada, Shaw Communications and Swiss Chalet Canada. • Managed international public relations and communications for the Ontario Ministry of Economic Development and Growth to promote the province as a superior location for Foreign Direct Investment (FDI). • Participated in project management activities including project briefings, status meetings/calls, developing and distributing content/background information, maintaining critical paths, managing timelines and reporting progress to clients. • Conceptualized, planed and executed domestic and international client events such as media tours, corporate conferences, news conferences, launch events and corporate parties. • Managed an extensive roster of graphic designers, translators, writers, external advertising agencies, digital teams and print companies. Key responsibilities involved briefing vendors on requirements, monitoring delivery schedules, quality control and reporting progress to clients. • Prepared senior executives for media interviews, speeches and events by developing potential Q&As, writing interview briefs and key messages, conducting media training and staffing interviews. • Compiled post campaign feedback reports for executive teams including key performance indicators, budget variance analysis, key learnings and recommendations for improvement. • Regularly developed presentations for clients and wrote communications plans and media materials (news releases, backgrounders and contributed articles), Show less



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Public Relations Manager

  • Jan 2006 - Dec 2006

  • Conceptualized, planned and managed execution of advertising, public relations and internal communications campaigns, as well as corporate events for clients such as Microsoft, Intel, Cisco, Unilever and Nestle. • Built and wrote content that promotes and showcases client products, services and innovation, including brochures, fact sheets, PowerPoint presentations, e-newsletters, advertorials, news releases and various internal communications.• Worked with the agency's creative team, copywriters and media buyers to develop and execute advertising campaigns that included TV, print and radio ads, as well as marketing collateral and various out of home channels. • Lead a team of coordinators and consultants in planning and executing a successful internal communications campaign to launch Unilever’s new corporate mission (Adding Vitality to Life) and their new logo to employees. • Managed Nestle's quarterly employee e-newsletter and intranet, which included liaising with employees and corporate partners to develop story ideas, establishing and maintaining a content calendar, writing articles and working with graphic designers on creative/visual elements. • Successfully managed over 18 internal and external events for Microsoft, including news conferences, product launches, consumer promotions, awards ceremonies for student/teacher software competitions (Imagine Cup, Innovative Teachers), technology conferences (Tech-Ed 2005 and 2006) and trade shows.• Lead a communications campaign to generate awareness of Microsoft’s corporate citizenship program - Unlimited Potential. This included several press visits, advertorials and advertisements, a corporate brochure and video. • Develop and administer budgets for client projects/events including variance reporting and trending. Show less

• Public Relations Coordinator, Public Relations Consultant

  • Jul 2004 - Jan 2006

  • Assisted in the planning of public relations strategies for clients and coordinated all activities related to implementation. Key clients: Microsoft, Cisco, Intel, Unilever, Nestle.• Wrote first drafts of news releases, feature articles, fact sheets, backgrounders and marketing collateral. • Event management: coordinated logistics for press conferences, launch events, press visits, corporate events and trade shows. • Media relations: researched media contacts, created media lists, distributed media pitches/story ideas to reporters and followed up on media inquiries to ensure effective media coverage of client initiatives.• Conducted daily media monitoring for client/competitor news using a variety of media monitoring tools and databases. Compiled these results into daily/weekly news digests, which were then circulated company-wide at client organizations. Show less



UNICEF

• United States
• Non-profit Organizations
• 700 & Above Employee

• Marketing Intern

  • Feb 2004 - Jul 2004

  • Supported the communications team in planning and executing marketing and PR strategies for projects aimed at addressing national development challenges in children's health care and education. • Assisted in the organization of media, stakeholder and employee events. • Managed relationships with and coordinated the activities of external vendors. • Supported the communications team in planning and executing marketing and PR strategies for projects aimed at addressing national development challenges in children's health care and education. • Assisted in the organization of media, stakeholder and employee events. • Managed relationships with and coordinated the activities of external vendors.