Experience

TWIKK

• India
• Business Consulting and Services
• 1 - 100 Employee

• Co-Founder

  • Jun 2016 - Present

  Mumbai Area, India TWIK’s mission is to build a digital world that expresses everything about sustainability – news, stories, ideas, and innovations from around the world – to inspire a billion people to live a sustainable lifestyle and helping entrepreneurs to create sustainable businesses.



Kitten Enterprises Private Limited

• India
• Manufacturing
• 1 - 100 Employee

• Sales Marketing Management

  • Mar 2021 - Present

  Mumbai & Ahmedabad



Texperts

• India
• Textile Manufacturing
• 100 - 200 Employee

• Senior Manager - Corporate Communication, System & Processes

  • Jun 2015 - Feb 2021

  Mumbai Area, India To revolutionalise the organisation for exponential growth by 1. Branding Texperts in the Textile and Retail world as a reliable Sourcing & marketing partner. 2. Communicating effectively by using online and offline tools. 3. Being a source of knowledge for all relevant information on textiles. 4. Participating actively in exhibition, fair. 5. Overall all communications both internal and external 6. Developed Mobile App for the company - Name as Texperts 7. Also support… Show more To revolutionalise the organisation for exponential growth by 1. Branding Texperts in the Textile and Retail world as a reliable Sourcing & marketing partner. 2. Communicating effectively by using online and offline tools. 3. Being a source of knowledge for all relevant information on textiles. 4. Participating actively in exhibition, fair. 5. Overall all communications both internal and external 6. Developed Mobile App for the company - Name as Texperts 7. Also support Lifestyle and Ecom Division of the company Marketing Scope: - Communication about our organization with our partners / stakeholders - Using Online tools like Textile Portals, Websites , SEO’s , E-newsletters etc. - Participating at various Textile Seminars, Paper Presentations/Articles - Guest faculties in various reputed textile/Management Institutes. - Company Website or Brochures or Leaflets or Ads or Exhibition layouts or Writing pads etc - Managing any promotional tool like Annual Calendar Activity. - Designing, organizing and participation in Exhibitions / Trade fairs across different geographies of world, after evaluating the potential of business in that particular country Research & Development Scope: - To continuously upgrade the sales team on day to day, week to week, month on month or any such intervals about the raw material movements, currency, demand and supply to enable them to be genuine and work as a partner with their customer or suppliers and contribute in promoting their business. Show less



Radius | Global Growth Experts

• International Trade and Development
• 100 - 200 Employee

• Marketing Manager

  • Jan 2013 - Jun 2015

  Mumbai Area, India Online maintenance, performance and optimization: - website strategy development and implementation - Keeping content up to date in collaboration with other team members. - Process development, improvement and management for ongoing site content - Project management of site content projects - Inputting of content through the CMS - Responsible for content tracking and distribution to other channels - Ongoing site QA to ensure… Show more Online maintenance, performance and optimization: - website strategy development and implementation - Keeping content up to date in collaboration with other team members. - Process development, improvement and management for ongoing site content - Project management of site content projects - Inputting of content through the CMS - Responsible for content tracking and distribution to other channels - Ongoing site QA to ensure content is up to date, links are working, changes are made as needed. - SEO strategy and execution - Setting of strategy in conjunction with team leaders & agency partners - Regular tracking of search performance on key terms – rankings, trends etc. - Primary owner of web analytics reporting and improvement action plans - Social media monitoring, analysis and reporting. Marketing Analytics - Collaborates with marketing coordinator, and sales operations on marketing reporting - Creates a closed loop of activities tracking and results all the way to pipeline & closed business. - Includes campaign reporting and tracking, incorporates metrics and data from various platforms. - Collaborates with content team to track content & monitor effectiveness. Radius’ Speaking Program - Researches and keeps track of relevant events that attract our core audiences - Identifies key speaking opportunities where Radius can take the stage - Works with marketing leadership to get agreement on the events / budget - Coordinates preparation for the speaking event. - Tracks the outcomes for the events including name acquisition, pipeline, opportunities etc. - Creates a process / map for managing speaking engagements UK Marketing Planning & Coordination - Works closely with UK Sales to develop and implement local marketing efforts in the UK. - Acts as the main point of contact between UK, US and Indore team. Show less



LANXESS

• Germany
• Chemical Manufacturing
• 700 & Above Employee

• Deputy Manager - Site Communications

  • Feb 2008 - Sep 2012

  Mumbai Area, India Deputy Manager – Site Communications – Main Job responsibility is to handle entire Jhagadia site of the Company. It includes Public Affairs, Internal Communications, Electronic Communications, Public Relations, Corporate Social Responsibility, Crisis Communications and Brand Communications. Deputy Manager – Electronic Communications – Main Job responsibility is to handle websites of all Asia Pacific countries i.e. Japan, Korea, China, Singapore, India and ASEAN. Worked on the LANXESS… Show more Deputy Manager – Site Communications – Main Job responsibility is to handle entire Jhagadia site of the Company. It includes Public Affairs, Internal Communications, Electronic Communications, Public Relations, Corporate Social Responsibility, Crisis Communications and Brand Communications. Deputy Manager – Electronic Communications – Main Job responsibility is to handle websites of all Asia Pacific countries i.e. Japan, Korea, China, Singapore, India and ASEAN. Worked on the LANXESS Pilot Project of designing and relaunching the LANXESS India website. Also started the first Blog for LANXESS, social media and other internet tools for them. Also handling videoshoots and photoshoots for India. New website is www.lanxess.in. Deputy Manager – Public Relations - Job responsibility was to build image and position in all India media through Public Relation, Intranet (Internal website uploading) and Internet communications (website – www.lanxess.in). Handling all the marketing & communications activities for LANXESS India that includes strategic media planning, news release, organizing press conference, travelling with the media, applying for awards, corporate social responsibility and other external and internal communication. Intranet and internet communications includes uploading the news, updating the content on the website, articles and making more interactive for both employees and customers. Completely involved in budget process and special projects. Special Projects – Press conference related to acquisitions done in 2009. Inauguration of Plant in Jhagadia where Shri Narendra Modi was invited along with other government officials, Global Customers and employees. Show less



SES Technologies Ltd

• Computer Hardware Manufacturing
• 1 - 100 Employee

• Executive Marcom

  • Nov 2007 - Feb 2008

  Mumbai Area, India Job Profile: Main Job responsibility was to build image and position in the media. Handling all the Marketing & Communication activities for SES Technologies Ltd that includes Advertising Plan, Marketing Plan and Public Relation. Also handle the Marcom activities for Ultima Solution which is a service arm for SES. Designing the scheme, promotion activities for the company. The Client for which we do distribution includes Lenovo. Microsoft, Javelin (inhouse brand), Sahara, HCL, Asus, ECS… Show more Job Profile: Main Job responsibility was to build image and position in the media. Handling all the Marketing & Communication activities for SES Technologies Ltd that includes Advertising Plan, Marketing Plan and Public Relation. Also handle the Marcom activities for Ultima Solution which is a service arm for SES. Designing the scheme, promotion activities for the company. The Client for which we do distribution includes Lenovo. Microsoft, Javelin (inhouse brand), Sahara, HCL, Asus, ECS, ASRock, Numeric, Dialogic, Molex, HP, HP Procurve, Intel, Gigabyte, Philips, JG, Tandberg. Show less



brand-comm

• India
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Consultant

  • Jul 2006 - Oct 2007

  Mumbai Area, India Prepare media report for the clients as well as presenting them in front of the media with different themes.Preparing PR Plant, laucnh, Media interactions, events and so on. Major Clients like Pantaloon Retail India Limited, Big Bazaar, Food Bazaar, Top 10, Jealous 21, Spoon – the Food Court, Retail Association of India (RAI), Goldiam International, Creative Mobus – Portico and Home Expression, MAHE, Metlife, and many more.



Planman Marcom

• India
• Advertising Services
• 1 - 100 Employee

• Media Counseling & Public Relation (ICPAR - A division of Planman Marcom)

  • Jul 2005 - May 2006

  Mumbai Area, India Media Support for MLTR (Michael Learns To Rock). Preparing PR plan, Media interactions, media list, Photoshoot. Handle Clients like Sapooji Paloonji Group, Sagar Couture, Notandas & Sons, Sankalp Restaurants, @Home (Nilkamal Plastic)



Digital Smiles

• Marketing Executive and creative department

  • May 2003 - Aug 2003

  Mumbai Area, India Period of Work: 4 Months