Head of Marketing

• Oct 2022 - Present

Marketing Operations Coordinator

• Jul 2021 - Aug 2022

1. Ideated and optimized a new website and worked on user experience which increased conversions by 30% and average cart value by 50%. 2. Built and executed strategies and campaigns across platforms. 3. Handled social media platforms (Instagram and Linkedin) and helped increase followers by 60%. 4. Worked on the ideation and execution of the launch of a new collection. 5. Strategized and executed the launch of a store along with optimizing store operations. 6. Handled multiple… Show more 1. Ideated and optimized a new website and worked on user experience which increased conversions by 30% and average cart value by 50%. 2. Built and executed strategies and campaigns across platforms. 3. Handled social media platforms (Instagram and Linkedin) and helped increase followers by 60%. 4. Worked on the ideation and execution of the launch of a new collection. 5. Strategized and executed the launch of a store along with optimizing store operations. 6. Handled multiple activation events and increased store traffic. Show less 1. Ideated and optimized a new website and worked on user experience which increased conversions by 30% and average cart value by 50%. 2. Built and executed strategies and campaigns across platforms. 3. Handled social media platforms (Instagram and Linkedin) and helped increase followers by 60%. 4. Worked on the ideation and execution of the launch of a new collection. 5. Strategized and executed the launch of a store along with optimizing store operations. 6. Handled multiple… Show more 1. Ideated and optimized a new website and worked on user experience which increased conversions by 30% and average cart value by 50%. 2. Built and executed strategies and campaigns across platforms. 3. Handled social media platforms (Instagram and Linkedin) and helped increase followers by 60%. 4. Worked on the ideation and execution of the launch of a new collection. 5. Strategized and executed the launch of a store along with optimizing store operations. 6. Handled multiple activation events and increased store traffic. Show less

Marketing

• Jan 2021 - Apr 2021

Took ownership of the social media handles, assisted in ideation and execution of strategies for audience engagement and organic sales Lead influencer collaborations for sustainable growth and to reach wider audiences Worked with the marketing team on strategies for the launch of their Social Shopping app and on boarding of fashion influencers and content creators Took ownership of the social media handles, assisted in ideation and execution of strategies for audience engagement and organic sales Lead influencer collaborations for sustainable growth and to reach wider audiences Worked with the marketing team on strategies for the launch of their Social Shopping app and on boarding of fashion influencers and content creators

Social Media and Communications

• Feb 2021 - Mar 2021

Lead and executed social media strategies for active presence and driving regular engagement to ensure an organic follower base Spearheaded Influencer marketing and campaigns while building long-lasting relationships Worked in close coordination with the Creative Directors to devise marketing strategies for new concepts & collections Lead and executed social media strategies for active presence and driving regular engagement to ensure an organic follower base Spearheaded Influencer marketing and campaigns while building long-lasting relationships Worked in close coordination with the Creative Directors to devise marketing strategies for new concepts & collections

Marketing Strategist

• Oct 2020 - Dec 2020

Collaborated to integrate the label into becoming Omnichannel through multi-label online & offline stores Handled Social Media, Email & Influencer marketing and increased followers on social media by 50% Worked in close coordination with the Creative Director to reach potential buyers and high end customers for sustainable growth Worked on the SEO of the website along with analytics Created & worked on strategies and increased website traffic by 35% Collaborated to integrate the label into becoming Omnichannel through multi-label online & offline stores Handled Social Media, Email & Influencer marketing and increased followers on social media by 50% Worked in close coordination with the Creative Director to reach potential buyers and high end customers for sustainable growth Worked on the SEO of the website along with analytics Created & worked on strategies and increased website traffic by 35%

Retail research-live project

• Nov 2019 - Nov 2019

Understanding Retail operations and Consumer behaviour Dealt with billing, inventory and visual merchandising first hand Collaborated with the retail team to help convert potential leads Understanding Retail operations and Consumer behaviour Dealt with billing, inventory and visual merchandising first hand Collaborated with the retail team to help convert potential leads

Community Management

• 2018 - 2019

Conducted and hosted social events along with the event management team Planned the staffing requirements & logistics for the events and worked closely with the community manager for smooth functioning Conducted and hosted social events along with the event management team Planned the staffing requirements & logistics for the events and worked closely with the community manager for smooth functioning