Experience

Red Lands Roses PLC.

• Kenya
• Farming
• 1 - 100 Employee

• Chief Executive Officer

  • Jun 2021 - Present

  Nairobi, Kenya



KOKO Networks

• Kenya
• Technology, Information and Internet
• 700 & Above Employee

• Consultant

  • Feb 2021 - Mar 2021

  Nairobi, Kenya



Jenga

• Kenya
• IT Services and IT Consulting
• 1 - 100 Employee

• Chief Commercial Officer

  • May 2019 - Jan 2021

  Nairobi



Self Employed

• Independent Financial Consultant

  • Nov 2018 - Apr 2019

  Nairobi Investment Management Advisory - Consolidated global asset holding for a private individual - Evaluated financial value of each asset - Liquidated unprofitable asset holdings



M-KOPA

• Kenya
• Financial Services
• 700 & Above Employee

• Manager of Solapesa Business Unit

  • Jun 2018 - Oct 2018

  Nairobi, Kenya - Launched a new product, Solapesa, for MKOPA. Solapesa is M-KOPAs digital loan offering to existing and qualified M-KOPA customers - Recruited and managed an internal tele-sales call team of 19 to sell 12,000 loans valued at $1 million USD between launch in May and October 2018 - Successfully contracted with a BPO partner and set up the operations to allow this thirds party to sell Solapesa loans on behalf of M-KOPA



Syngenta

• Switzerland
• Farming
• 700 & Above Employee

• Product Manager for Cereal and Maize Herbicides & Cereal PGRs

  • Mar 2016 - May 2018

  Cambridge, United Kingdom - Managing Product Portfolio: Delivered £26.7M in sales (30% of Syngenta UK’s agrochemical turnover). Managed five new product introductions, sales forecast, inventory, pricing, distribution and promotion - Finding New Sales: Uncovered a £2.1M opportunity (£1.3M Gross Profit) with two products by proactively analyzing the market and competition - Leading Campaign planning cycle: Led a multifunctional team of nine, determined campaign objectives, structured key messages and… Show more - Managing Product Portfolio: Delivered £26.7M in sales (30% of Syngenta UK’s agrochemical turnover). Managed five new product introductions, sales forecast, inventory, pricing, distribution and promotion - Finding New Sales: Uncovered a £2.1M opportunity (£1.3M Gross Profit) with two products by proactively analyzing the market and competition - Leading Campaign planning cycle: Led a multifunctional team of nine, determined campaign objectives, structured key messages and communications tactics for two campaign cycles - Reviewing UK Loyalty Scheme: Evaluated value delivered to the UK business by a loyalty scheme costing £1.5M/year. Made recommendations on savings and efficiency improvements

• Marketing Services Manager for Africa & Middle East Territory

  • Jun 2015 - Feb 2016

  Basel - Sales Efficiency: Refocused the sales team of a commercial unit on customers contributing to majority of the revenues. Analyzed historic sales performance by customer segment which revealed: a) incorrect focus on seemingly high growth, yet small-value, multiple and high churn customers and b) stagnant growth with high-value customers in a growth market. - Product Portfolio Rationalization: Identified low-performing products in a commercial unit based on financial analysis which led to… Show more - Sales Efficiency: Refocused the sales team of a commercial unit on customers contributing to majority of the revenues. Analyzed historic sales performance by customer segment which revealed: a) incorrect focus on seemingly high growth, yet small-value, multiple and high churn customers and b) stagnant growth with high-value customers in a growth market. - Product Portfolio Rationalization: Identified low-performing products in a commercial unit based on financial analysis which led to either phase-outs, adjusted sales targets or renewed marketing effort - Campaign Prioritization & Tracking: Set the 2016 campaign priorities for 5 commercial units by identifying strategic market segments based on market and Syngenta sales data. Managed set-up of a campaign and sales tracking process to ensure 80+% advertising spend focused on prioritized campaigns

• Strategy and Planning Manager for Vegetables Group

  • Jan 2014 - May 2015

  Basel Area, Switzerland - Product Launch – proof of concept stage: Led a team of 20 to determine feasibility of a new seed care technology for tomato growers in India - Set up ~$50K trials to verify technology effectiveness: - Briefed and appointed market research agency costing $~40K to test value proposition with target customers - Recommended termination of project due to low reliability of technology outside specific growing conditions - R&D Project Management: Structured a 15-person global… Show more - Product Launch – proof of concept stage: Led a team of 20 to determine feasibility of a new seed care technology for tomato growers in India - Set up ~$50K trials to verify technology effectiveness: - Briefed and appointed market research agency costing $~40K to test value proposition with target customers - Recommended termination of project due to low reliability of technology outside specific growing conditions - R&D Project Management: Structured a 15-person global team to efficiently progress on a $1.3 million-a-year project to deliver a digital agronomy tool - Strategy: Structured and managed delivery of the 15-year vegetables and specialty crops strategy



Standard Chartered Bank

• United Kingdom
• Banking
• 700 & Above Employee

• Associate in Leveraged Finance

  • Jun 2012 - Aug 2012

  Singapore Played a key role in the execution of 2 transactions for acquisition finance



Export Trading Group

• Mauritius
• Food and Beverage Services
• 700 & Above Employee

• Project Manager

  • Mar 2008 - Jun 2011

  Dar es Salaam, Tanzania - Developed a first-of-its-kind ring-fenced agriculture production microfinance loan. Identified the target customer group in East Africa based on segmentation criteria (e.g. education level, farming proficiency) leading to a total $1 million loan for 3,000 Ugandan small-holder farmers - Managed a $1.5 million budget and team of 10 to plan and implement a trial run by barge to determine the feasibility of transport via a water way linking land-locked Malawi to the Indian Ocean



Bio-Energy Investments Limited

• Management Trainee

  • Oct 2006 - Feb 2008

  Durban, South Africa - Supported day-to-day management of a large commercial cereal farm (~30,000 acres) including production cycle sequencing and supervision of ~25 middle managers - Structured the production finance loan (~$40M) for the estate