Dirk Westra van Holthe

Scaling organic, regenerative and sustainable agriculture at SoilBeat
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Contact Information
Location
Wijnjewoude, Friesland, Netherlands, NL
Languages
  • Nederlands Native or bilingual proficiency
  • Engels Professional working proficiency

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Saskia Verhaeren

Het is mooi om te zien hoe Dirk juist de 'menskant' belicht wanneer het om digitalisering en continu verbeteren gaat. We hebben samen een training ontwikkeld en gegeven bij de VU bij de implementatie van nieuwe software (ERP). We hebben digitalisering en de groeimindset én breinkennis samengevoegd om mensen in de organisatie te ondersteunen en te versterken bij de veranderingen die dat met zich mee brengt. Dirk heeft ook de technische expertise wanneer het gaat om wat digitale veranderingen voor mensen kunnen betekenen en weet dit goed over te brengen en zo aan te sluiten op elk niveau in de organisatie. Gaaf om zo samen de krachten te blijven bundelen en in te spelen op de behoefte die er (bij veel organisaties) ligt wanneer het gaat om digitale veranderingen en continu verbeteren.

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Experience

    • Netherlands
    • Software Development
    • 1 - 100 Employee
    • Scaling organic, regenerative and sustainable agriculture
      • May 2022 - Present

      SoilBeat translates data on soil and plant health into insights that help farmers transition from conventional fertilizer-based agriculture to organic / regenerative agriculture. SoilBeat unlocks relevant data for these farmers to continuously optimize the soil; to facilitate the natural processes in such a way that nature can do its job. With co-founder Debra Aurich and the SoilBeat team we co-create SoilBeat in close collaboration with agronomists from Advancing Eco Agriculture, CO2L… Show more SoilBeat translates data on soil and plant health into insights that help farmers transition from conventional fertilizer-based agriculture to organic / regenerative agriculture. SoilBeat unlocks relevant data for these farmers to continuously optimize the soil; to facilitate the natural processes in such a way that nature can do its job. With co-founder Debra Aurich and the SoilBeat team we co-create SoilBeat in close collaboration with agronomists from Advancing Eco Agriculture, CO2L Farming advise and various other consultants and farmers. So we will make a real difference for both the soil and plant advisors who can generate better advice more quickly, and farmers who receive more practical advice with an understanding on how that advice came about. Show less SoilBeat translates data on soil and plant health into insights that help farmers transition from conventional fertilizer-based agriculture to organic / regenerative agriculture. SoilBeat unlocks relevant data for these farmers to continuously optimize the soil; to facilitate the natural processes in such a way that nature can do its job. With co-founder Debra Aurich and the SoilBeat team we co-create SoilBeat in close collaboration with agronomists from Advancing Eco Agriculture, CO2L… Show more SoilBeat translates data on soil and plant health into insights that help farmers transition from conventional fertilizer-based agriculture to organic / regenerative agriculture. SoilBeat unlocks relevant data for these farmers to continuously optimize the soil; to facilitate the natural processes in such a way that nature can do its job. With co-founder Debra Aurich and the SoilBeat team we co-create SoilBeat in close collaboration with agronomists from Advancing Eco Agriculture, CO2L Farming advise and various other consultants and farmers. So we will make a real difference for both the soil and plant advisors who can generate better advice more quickly, and farmers who receive more practical advice with an understanding on how that advice came about. Show less

    • Netherlands
    • Farming
    • Farmer data, farmer insight | Founder FarmerDataSafe.com
      • Apr 2021 - Present

      With the Farmers Data Safe we facilitate farmers to store their own data securely with continuous access to their own data. And that they, as the owner, can determine who may or may not use the data. The Farmers Data Safe is a platform with apps. Apps like SoilBeat that help the farmer to improve the health of soil and crops. The platform also creates more value for the farmer by integrating data from existing solutions. For example, by combining data on roughage from the DGGK with data… Show more With the Farmers Data Safe we facilitate farmers to store their own data securely with continuous access to their own data. And that they, as the owner, can determine who may or may not use the data. The Farmers Data Safe is a platform with apps. Apps like SoilBeat that help the farmer to improve the health of soil and crops. The platform also creates more value for the farmer by integrating data from existing solutions. For example, by combining data on roughage from the DGGK with data on concentrates and milk production, so that the farmer can optimize business operations from the overall picture. The Farmers Data Safe is being developed in close collaboration with farmers themselves. In addition to working intensively with parties that represent farmers' interests, such as the Boer & Data foundation and the Farmersnet foundation. Show less With the Farmers Data Safe we facilitate farmers to store their own data securely with continuous access to their own data. And that they, as the owner, can determine who may or may not use the data. The Farmers Data Safe is a platform with apps. Apps like SoilBeat that help the farmer to improve the health of soil and crops. The platform also creates more value for the farmer by integrating data from existing solutions. For example, by combining data on roughage from the DGGK with data… Show more With the Farmers Data Safe we facilitate farmers to store their own data securely with continuous access to their own data. And that they, as the owner, can determine who may or may not use the data. The Farmers Data Safe is a platform with apps. Apps like SoilBeat that help the farmer to improve the health of soil and crops. The platform also creates more value for the farmer by integrating data from existing solutions. For example, by combining data on roughage from the DGGK with data on concentrates and milk production, so that the farmer can optimize business operations from the overall picture. The Farmers Data Safe is being developed in close collaboration with farmers themselves. In addition to working intensively with parties that represent farmers' interests, such as the Boer & Data foundation and the Farmersnet foundation. Show less

    • Netherlands
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Continu verbeteren mogelijk maken bij organisaties | Mede eigenaar Realtime
      • Jul 2017 - Present
    • Netherlands
    • Civic and Social Organizations
    • Impact met IT | Oprichter JD social enterprise
      • Nov 2020 - Present
    • Netherlands
    • Education Management
    • 1 - 100 Employee
    • Bestuurslid
      • Feb 2018 - Jun 2023

      Als bestuurslid mag ik bijdragen aan een nieuw onderwijs instituut met ambitie. De Oranjewoud Export Academy heeft als doel om tot duurzame ontwikkeling van het ondernemerschapsklimaat in Noord Nederland te komen. Dit met een expliciete focus op export en sales. Wij willen inspireren, educatie bieden en groei stimuleren. Het is daarom dé plek voor (jong) talent, bedrijven en experts om kennis en ervaring rond sales en export met elkaar uit te wisselen en in onze labs te werken aan groei door… Show more Als bestuurslid mag ik bijdragen aan een nieuw onderwijs instituut met ambitie. De Oranjewoud Export Academy heeft als doel om tot duurzame ontwikkeling van het ondernemerschapsklimaat in Noord Nederland te komen. Dit met een expliciete focus op export en sales. Wij willen inspireren, educatie bieden en groei stimuleren. Het is daarom dé plek voor (jong) talent, bedrijven en experts om kennis en ervaring rond sales en export met elkaar uit te wisselen en in onze labs te werken aan groei door export. Show less Als bestuurslid mag ik bijdragen aan een nieuw onderwijs instituut met ambitie. De Oranjewoud Export Academy heeft als doel om tot duurzame ontwikkeling van het ondernemerschapsklimaat in Noord Nederland te komen. Dit met een expliciete focus op export en sales. Wij willen inspireren, educatie bieden en groei stimuleren. Het is daarom dé plek voor (jong) talent, bedrijven en experts om kennis en ervaring rond sales en export met elkaar uit te wisselen en in onze labs te werken aan groei door… Show more Als bestuurslid mag ik bijdragen aan een nieuw onderwijs instituut met ambitie. De Oranjewoud Export Academy heeft als doel om tot duurzame ontwikkeling van het ondernemerschapsklimaat in Noord Nederland te komen. Dit met een expliciete focus op export en sales. Wij willen inspireren, educatie bieden en groei stimuleren. Het is daarom dé plek voor (jong) talent, bedrijven en experts om kennis en ervaring rond sales en export met elkaar uit te wisselen en in onze labs te werken aan groei door export. Show less

    • Netherlands
    • Management Consulting
    • 1 - 100 Employee
    • Adviseur
      • Mar 2004 - Jun 2017

Education

  • Utrecht University
    Msc, Innovation science
    2000 - 2004
  • Praedinius Gymnasium
    VWO
    1993 - 2000

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