Experience

The Marketing Centre SA
• Advertising Services
• 1 - 100 Employee
• Marketing Director

  • Jun 2023 - Present


Auto Pedigree N1 City

• South Africa
• Automotive
• 1 - 100 Employee

• Marketing Manager

  • Sep 2015 - Sep 2020

  Quality used vehicles marketing countrywide Quality used vehicles marketing countrywide



Bliss Brands

• Manufacturing
• 1 - 100 Employee

• Brand Product Manager

  • Apr 2013 - Aug 2015

  Responsible for developing and maintaining marketing strategies to meet agreed company objectives. Conduct and Evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed for current & future products. Marketing, advertising and promotional spend activities to the right market at the right time Develop an annual marketing plan in conjunction with the sales department to meet agreed company objectives and to deliver volume & value growth. Budget Management – Marketing & Adhoc Spend To manage the entire New Product Development cycle from strategic planning to tactical activities across all projects. Oversee corporate communication activities (internal and external) Build and develop a marketing team which is competent, commercially astute, dedicated and efficient Maintain professional effective internal and external working relationships that meet company core values. Provide a support structure for sales team Consistent & continuous communication with key account managers Determining profitable pricing and monitoring of these prices Determining volume growths based on trends and market status Presentations to National buyers for Promotional Campaigns & Price Negotiations Manage discontinuation process of relevant SKU’s Liaison with international suppliers for product/packaging/delivery times/artwork approval etc. Analyzing and making recommendations on daily stock report Preparing monthly sales review for key retail accounts Preparing Quarterly Marketing Board Reports Organising company functions and events e.g. Year End, New Product Launches, Conferences etc. Show less



Natures Choice Products

• United States

• Marketing Manager

  • Apr 2011 - Mar 2013

  • Responsible for developing and maintaining marketing strategies to meet agreed company objectives.• Conduct and Evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed for current & future products.• Marketing, advertising and promotional spend activities to the right market at the right time• Develop an annual marketing plan in conjunction with the sales department to meet agreed company objectives and to deliver volume & value growth.• Budget Management – Marketing & Adhoc Spend• To manage the entire New Product Development cycle from strategic planning to tactical activities across all projects.• Oversee corporate communication activities (internal and external) • Build and develop a marketing team which is competent, commercially astute, dedicated and efficient• Maintain professional effective internal and external working relationships that meet company core values. • Provide a support structure for sales team• Consistent & continuous communication with key account managers• Determining profitable pricing and monitoring of these prices• Determining volume growths based on trends and market status• Presentations to National buyers for Promotional Campaigns & Price Negotiations• Manage discontinuation process of relevant SKU’s• Liaison with international suppliers for product/packaging/delivery times/artwork approval etc.• Analyzing and making recommendations on daily stock report• Preparing monthly sales review for key retail accounts• Preparing Quarterly Marketing Board Reports• Organising company functions and events e.g. Year End, New Product Launches, Conferences etc. Show less

• Marketing Manager

  • Apr 2011 - Mar 2013



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Sep 2002 - Mar 2008

  Developing and implementing marketing strategies & communication campaigns Managing a marketing budget of R10.5m Liaising with the ad agency and various sub-committees and working groups within Unilever to develop campaigns and gain buy in for the spend. Proposing, commissioning and conducting consumer research using outside companies like Millward Brown, Research Surveys Development of Briefs & evaluation of proposals of TV commercials, radio commercials, print and newspaper campaigns, internet campaigns and website development Evaluation of various campaign’s effectiveness, using research tools and traditional methods Development of Innovation from Ideas phase to Launch phase Conducting brand audits for various brands Develop & Maintain consumer intimacy (consumer understanding programmes within different LSM Profiles) Sales forecasting & Demand Planning Development & Implementation of Brand Activation campaigns People Development & Management (Interviewing for Growth, Coaching & counseling of assistants, career planning and assessments) Local & International Competitor Analysis & Trend Monitoring Brands worked on: Mrs Ball’s Chutney, Robertson Spices, Knorr, Domestos, Sunlight Fabric Conditioner Show less