Experience

Ipe Clube

• 1 - 100 Employee

• Marketing Consultant

  • Jan 2019 - Present

  Communication and Marketing Consulting Management of the pandemic coping committee involving all departments of the club. Management of the marketing, events and corporate communication department. Holding of social, cultural and thematic events. Creation of new communication platform with website, application, social networks and member portal. Fundraising for sponsorship in events, sports activities and activation of members. Communication and Marketing Consulting Management of the pandemic coping committee involving all departments of the club. Management of the marketing, events and corporate communication department. Holding of social, cultural and thematic events. Creation of new communication platform with website, application, social networks and member portal. Fundraising for sponsorship in events, sports activities and activation of members.



Arim Componentes SA

• Brazil
• Mining
• 200 - 300 Employee

• Marketing Manager

  • Apr 2016 - May 2019

  Reporting directly to the CEO with team management of 55 people (direct and indirect). Structuring of the marketing department and trade marketing activities together with sales representatives - RCAs. Redesign of the brand and visual identity of the company. Planning of promotional actions with the retailer and wholesaler segment. Development of sales contest and promotional actions with RCAs. Launch of new products and adjustment in the portfolio (Improvement of profitability). Update of website and virtual store. Main achievements Revitalizing the brand image, launching a new line of B2C products (40% of the sales volume) and endomarketing actions that resulted in a 30% growth in the company's revenues (2018/2017). Significant improvement in organizational climate after the endomarketing and institutional actions. Show less



Áurea Editora

• São Paulo

• Managing Partner

  • 2001 - Mar 2016

  Creation, structuring, marketing and production of magazines for social segment. Launching of more than 20 thematic books and special publications such as: Brasil para Todos, Inclusão nas Estradas entre outros. Consultancy for clubs, such as São Paulo FC, Monte Libano e Ipê Clube in the structuring of the communication area. Main achievements Launch of the magazine SPFC Inside (after R $80K in sponsorships) with Tiragem of 50000 copies. Creation of the technical supporter application for interactivity with the partners of São Paulo FC (games, dissemination of official news and others). The app obtained more than 100,000 downloads and average of 30,000 participants per game. SENTIDOS Website, released in 2000, reached an average of 200,000 views per week. Show less



Jupiter Media Metrix

• Market Research
• 1 - 100 Employee

• Commercial Director

  • Jun 2000 - Jun 2001

  Implementation and relationship with customers in the beginning of operations in Brazil. Organization of thematic meetings, events (national and international) of attracting new customers. Main achievements Target of attracting customers in less than 6 months after the launch of the services. Billing in the first year (US $250K) exceeded the initial projection of the operation by 20%. Implementation and relationship with customers in the beginning of operations in Brazil. Organization of thematic meetings, events (national and international) of attracting new customers. Main achievements Target of attracting customers in less than 6 months after the launch of the services. Billing in the first year (US $250K) exceeded the initial projection of the operation by 20%.



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Marketing Manager

  • 1986 - 1999

  Operations Management in Brazil, including sales, marketing and control with hierarchical reporting to VP Latam. Repositioning of the brand Tostines that reassumed the vice leadership position in São Paulo. Management of product lines within the segment of the culinary line . Launch of more than 25 products. Main achievements Launching of the line of breakfast cereals in Brazil (beginning of commercialization with imported products) with higher revenues $USA 35 MM. In 18 months, the brand has consolidated itself as the second in the market. Growth in turnover of Tostines company in 30% in the first two years of operation. CAmpanhas promocionais with hen AzuL (+30 MM of Cards) with "Top Marketing" Award. Show less