Experience

tiket.com
• Indonesia
• Software Development
• 700 & Above Employee
• Digital Brand Specialist

  • Apr 2022 - Present

Tokopedia
• Indonesia
• Technology, Information and Internet
• 700 & Above Employee
• Senior Sales Operation

  • Aug 2020 - Feb 2022


Traveloka

• Singapore
• Software Development
• 700 & Above Employee

• Digital Marketing Analyst

  • Dec 2018 - Jun 2020

  • Develop digital marketing plan (paid media) including campaign timeline, audience, and budget allocation to digital channels for Attraction, Movie, and Event ticketing product and successfully double the traffic and decrease the cost per customer acquisition and transaction by halved• Assess performances of digital campaign as well as digital experiment (A/B Testing), extract the insights create the report, and improve the existing campaign performance based on historical data• Handle on Traveloka Eats product launching in terms of digital campaign plan and communication• Manage and communicate the campaign delivery to digital channel team and become a communication bridge between channel team to other stakeholders such as Product Marketing, Product Communication, and Design team.• Gather insight into digital marketing action from competitors in terms of marketing effort and feature developmentTools used: Facebook Business Manager, Facebook Analytics, Google Adwords, Google Analytics, Third-Party campaign optimization (Smartly, Kenshoo, etc.), Google Data Studio and other data visualization tools Show less

• Digital Marketing Executive

  • Dec 2017 - Dec 2018



The Boston Consulting Group (BCG)

• Project Specialist

  • Aug 2017 - Nov 2017

  • Assisted BCG Singapore team to conduct due diligence for understanding online transportation and mobile payment ecosystem in Indonesia • Analyzed future market landscape for online and public transportation service and mobile payment as well • Analyzed internet requirement in Indonesia on various public sector and assisted analyst to get a deeper understanding of government program to utilize internet for public purposes • Assisted BCG Singapore team to conduct due diligence for understanding online transportation and mobile payment ecosystem in Indonesia • Analyzed future market landscape for online and public transportation service and mobile payment as well • Analyzed internet requirement in Indonesia on various public sector and assisted analyst to get a deeper understanding of government program to utilize internet for public purposes



LINE Corp

• Colombia
• Wholesale

• Growth and Strategy Planning

  • Mar 2017 - Jun 2017

  • Conducted market research and idea formulation to increase the amount of user and user’s retention on LINE• Handled and monitored data of user’s growth and behavior to improve LINE Academy in terms of content and feature development• Successfully grew LINE Academy user to 2.5 million users within 3 months after launching• Reported about activity and insight from competitors also things that become trending in Indonesia

• Growth Intern

  • Dec 2016 - Mar 2017



PT. LAPI ITB

• Indonesia
• Business Consulting and Services
• 300 - 400 Employee

• Project Assistant

  • Aug 2016 - Oct 2016

  • Assist lecturer in making training module for supervisor in ConocoPhillips Indonesia. • Focus to make equipment performance module. • Assist lecturer in making training module for supervisor in ConocoPhillips Indonesia. • Focus to make equipment performance module.



Institut Teknologi Bandung

• Indonesia
• Higher Education
• 700 & Above Employee

• Teaching and Laboratory Assistant

  • Sep 2014 - May 2016

  • Assist lecturer in various courses and experiments: Introduction of Chemical Engineering, Analytic and Measurement Methods, Process Dynamic experiment module, Multi-component Mixture Properties experiment module. • Supervise junior in conduction of experiment • Responsible as Coordinator of Laboratory Assistant for 6-months • Assist lecturer in various courses and experiments: Introduction of Chemical Engineering, Analytic and Measurement Methods, Process Dynamic experiment module, Multi-component Mixture Properties experiment module. • Supervise junior in conduction of experiment • Responsible as Coordinator of Laboratory Assistant for 6-months



Badak LNG

• Indonesia
• Oil and Gas
• 700 & Above Employee

• Process Engineer Intern

  • Jun 2015 - Jul 2015

  • Learn about gas liquefaction process involve the main process ( purification until liquefaction), utility, and gas storage-loading • Focus on evaluating and making troubleshooting guide project for air drying process of Nitrogen Generation Unit in Utility Section • Learn about gas liquefaction process involve the main process ( purification until liquefaction), utility, and gas storage-loading • Focus on evaluating and making troubleshooting guide project for air drying process of Nitrogen Generation Unit in Utility Section