Dipika Titus
Brand Manager - Digital at BrandMusiq- Claim this Profile
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Bio
Utpal Mangaonkar
Dipika Titus started her professional journey with us at Cab Experiences , for the 2 1/2 odd years that she was with us, she worked on all the aspects of experiential marketing such as Project Management, Client relations, event management and eventually settling into a creative conceptualiser's role. "Titus" brought a fresh and positive energy to her work environment with a willingness to tackle challenging clients and complex experiential briefs. Her ability to work hard and learn quickly, meant that she soon became a popular choice to lead projects and teams. Her stand out quality was her ability to take people along and create a work environment that was collaborative and comfortable and as a result ,she won an award for being an excellent example of the company's culture There is absolutely nothing that Dipika can't do and would highly recommend her for almost everything out there
Dipak Marwah
Dipika worked as our Brand Manager, Digital and brought a lot to the table - in her role and beyond. She had a very good understanding of digital media and led a number of digital marketing initiatives at BrandMusiq. She drew up a calendar and schedule for it, and then ensured that it was followed to create a cohesive digital plan for BrandMusiq on social media. She worked on our website and took charge of our social media handles. Beyond her role of Brand Manager, Digital she took on the role of leading the Marketing function, got involved in new business presentations and contributed with concept ideation also. As an individual, she is a hard worker, accountable and a keen learner. I found her to be enthusiastic and often a self-starter on many initiatives.
Utpal Mangaonkar
Dipika Titus started her professional journey with us at Cab Experiences , for the 2 1/2 odd years that she was with us, she worked on all the aspects of experiential marketing such as Project Management, Client relations, event management and eventually settling into a creative conceptualiser's role. "Titus" brought a fresh and positive energy to her work environment with a willingness to tackle challenging clients and complex experiential briefs. Her ability to work hard and learn quickly, meant that she soon became a popular choice to lead projects and teams. Her stand out quality was her ability to take people along and create a work environment that was collaborative and comfortable and as a result ,she won an award for being an excellent example of the company's culture There is absolutely nothing that Dipika can't do and would highly recommend her for almost everything out there
Dipak Marwah
Dipika worked as our Brand Manager, Digital and brought a lot to the table - in her role and beyond. She had a very good understanding of digital media and led a number of digital marketing initiatives at BrandMusiq. She drew up a calendar and schedule for it, and then ensured that it was followed to create a cohesive digital plan for BrandMusiq on social media. She worked on our website and took charge of our social media handles. Beyond her role of Brand Manager, Digital she took on the role of leading the Marketing function, got involved in new business presentations and contributed with concept ideation also. As an individual, she is a hard worker, accountable and a keen learner. I found her to be enthusiastic and often a self-starter on many initiatives.
Utpal Mangaonkar
Dipika Titus started her professional journey with us at Cab Experiences , for the 2 1/2 odd years that she was with us, she worked on all the aspects of experiential marketing such as Project Management, Client relations, event management and eventually settling into a creative conceptualiser's role. "Titus" brought a fresh and positive energy to her work environment with a willingness to tackle challenging clients and complex experiential briefs. Her ability to work hard and learn quickly, meant that she soon became a popular choice to lead projects and teams. Her stand out quality was her ability to take people along and create a work environment that was collaborative and comfortable and as a result ,she won an award for being an excellent example of the company's culture There is absolutely nothing that Dipika can't do and would highly recommend her for almost everything out there
Dipak Marwah
Dipika worked as our Brand Manager, Digital and brought a lot to the table - in her role and beyond. She had a very good understanding of digital media and led a number of digital marketing initiatives at BrandMusiq. She drew up a calendar and schedule for it, and then ensured that it was followed to create a cohesive digital plan for BrandMusiq on social media. She worked on our website and took charge of our social media handles. Beyond her role of Brand Manager, Digital she took on the role of leading the Marketing function, got involved in new business presentations and contributed with concept ideation also. As an individual, she is a hard worker, accountable and a keen learner. I found her to be enthusiastic and often a self-starter on many initiatives.
Utpal Mangaonkar
Dipika Titus started her professional journey with us at Cab Experiences , for the 2 1/2 odd years that she was with us, she worked on all the aspects of experiential marketing such as Project Management, Client relations, event management and eventually settling into a creative conceptualiser's role. "Titus" brought a fresh and positive energy to her work environment with a willingness to tackle challenging clients and complex experiential briefs. Her ability to work hard and learn quickly, meant that she soon became a popular choice to lead projects and teams. Her stand out quality was her ability to take people along and create a work environment that was collaborative and comfortable and as a result ,she won an award for being an excellent example of the company's culture There is absolutely nothing that Dipika can't do and would highly recommend her for almost everything out there
Dipak Marwah
Dipika worked as our Brand Manager, Digital and brought a lot to the table - in her role and beyond. She had a very good understanding of digital media and led a number of digital marketing initiatives at BrandMusiq. She drew up a calendar and schedule for it, and then ensured that it was followed to create a cohesive digital plan for BrandMusiq on social media. She worked on our website and took charge of our social media handles. Beyond her role of Brand Manager, Digital she took on the role of leading the Marketing function, got involved in new business presentations and contributed with concept ideation also. As an individual, she is a hard worker, accountable and a keen learner. I found her to be enthusiastic and often a self-starter on many initiatives.
Experience
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BrandMusiq
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India
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Design Services
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1 - 100 Employee
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Brand Manager - Digital
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Jun 2021 - May 2022
•Brand Management: Handled implementation of marketing initiatives and communication to enhance brand visibility, strengthen brand position amongst competitors at a domestic and global level •Content development and management: Coordination on content development and execution of brand story, communication plan and developing it with design and tech teams •Communication Management - Converting product positioning into key market messages releases through intense interaction with ad… Show more •Brand Management: Handled implementation of marketing initiatives and communication to enhance brand visibility, strengthen brand position amongst competitors at a domestic and global level •Content development and management: Coordination on content development and execution of brand story, communication plan and developing it with design and tech teams •Communication Management - Converting product positioning into key market messages releases through intense interaction with ad agency, design & content teams. •Brand Strategy: Day-to-day stewardship and execution of all brand awareness initiatives including Employer branding •Events: Speaker management and coordination with creative teams to develop content for the brands first virtual event BrandMusiqLabs •Social Media: Strategy, content and communication development •PR & Media Relations: Worked on creative content for award entries and looking for potential PR opportunities. Brand won: Brand Disruption Award ’22,‘21 for Lenovo Music Balm & Adding the ‘Zing’ to Zomato campaign respectively •Business Development: Outreach to newer clients as well as international players to scale brand awareness efforts externally (customers, prospects) with the goal of creating a strong brand recall to become the de-facto consideration for our key audience. •Digital Marketing: Development of assets for specific clients as part of the marketing plan, handling of social media channels, reporting and results •Website Development: Helped with content creation as well as design inputs •Client Management: Brands; Rupeek,Unacademy, Toyota, Lenovo •Creating pitch decks for clients as per requirements
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Digital and Social Media Consultant
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Jul 2020 - Jun 2021
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Blueliner Marketing, LLC
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United States
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Advertising Services
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1 - 100 Employee
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Assistant Project Manager
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Oct 2020 - Apr 2021
• Digital Marketing: Conducted Keyword Research, On page optimization, SEO optimization for Wix SEO websites • Client management: Assisted in developing reports, supported Project Managers • Administrative management: Research for administrative tools • Business Development: Helped create new revenue stream for the agency
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Digital Marketing Intern
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Jul 2020 - Sep 2020
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CAB Experiences
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India
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Events Services
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100 - 200 Employee
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Conceptualiser
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Jun 2017 - Nov 2019
•Main Role: Ideated and conceptualized activations and events for the biggest brands in the market with the intent of improving sales through product promotion •Brand Research: Researched brands to understand legacy and brand story to help create authentic and insightful on-ground brand experiences for different target audiences •Communication management: Using product positioning and key market messages, helped create on-ground experience through intense interactions with clients and… Show more •Main Role: Ideated and conceptualized activations and events for the biggest brands in the market with the intent of improving sales through product promotion •Brand Research: Researched brands to understand legacy and brand story to help create authentic and insightful on-ground brand experiences for different target audiences •Communication management: Using product positioning and key market messages, helped create on-ground experience through intense interactions with clients and ad agencies. •Cross functional management: Worked with multiple teams on planning and execution to ensure timely results from design to on-ground implementation. •Artist management: Handled musicians, artists, poets, emcees on ground to ensure a smooth execution of the event Performance Excellence: Awarded Employee of the Year for the concept team (2019) •Brands: Google, Xiaomi, Audi, ONGC, LinkedIn, Bacardi, Facebook, BMW, Lexus, Nokia, Mastercard, Nike, Times Internet, Toyota, Royal Enfield, US Cranberry Show less •Main Role: Ideated and conceptualized activations and events for the biggest brands in the market with the intent of improving sales through product promotion •Brand Research: Researched brands to understand legacy and brand story to help create authentic and insightful on-ground brand experiences for different target audiences •Communication management: Using product positioning and key market messages, helped create on-ground experience through intense interactions with clients and… Show more •Main Role: Ideated and conceptualized activations and events for the biggest brands in the market with the intent of improving sales through product promotion •Brand Research: Researched brands to understand legacy and brand story to help create authentic and insightful on-ground brand experiences for different target audiences •Communication management: Using product positioning and key market messages, helped create on-ground experience through intense interactions with clients and ad agencies. •Cross functional management: Worked with multiple teams on planning and execution to ensure timely results from design to on-ground implementation. •Artist management: Handled musicians, artists, poets, emcees on ground to ensure a smooth execution of the event Performance Excellence: Awarded Employee of the Year for the concept team (2019) •Brands: Google, Xiaomi, Audi, ONGC, LinkedIn, Bacardi, Facebook, BMW, Lexus, Nokia, Mastercard, Nike, Times Internet, Toyota, Royal Enfield, US Cranberry Show less
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Chtrbox
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Advertising Services
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1 - 100 Employee
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Marketing intern, Chtrbox (in association with NBA, India)
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Jan 2016 - Mar 2016
Cluster Manager of 20 people, helped create a community of NBA enthusiasts in India through content on different social media platforms while collecting and overseeing traction of the posts. Cluster Manager of 20 people, helped create a community of NBA enthusiasts in India through content on different social media platforms while collecting and overseeing traction of the posts.
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Azure Hospitality Private Limited
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India
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Hospitality
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200 - 300 Employee
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Marketing intern, Azure Hospitality
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Jun 2015 - Jul 2015
Created video content for the daughter companies and provided research and inputs to help create a brand manual. Created video content for the daughter companies and provided research and inputs to help create a brand manual.
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Intern, Electric Dreams Film Company
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May 2012 - Jun 2012
Conducted research on ad films for the assistant director and producer Conducted research on ad films for the assistant director and producer
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Education
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2022 - 2024
New York University
MPS, Interactive Telecommunications -
2014 - 2017
St. Stephen's College, Delhi
Bachelor's of Arts, History, History -
New York University
Master's degree -
Vasant Valley School
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