Dipalie Mehta

Head of Marketing at Parakeeto
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Contact Information
Location
Toronto, Ontario, Canada, CA
Languages
  • Punjabi Native or bilingual proficiency
  • English Full professional proficiency
  • Hindi Native or bilingual proficiency

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Bio

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Credentials

  • Serving Customers Using Social Media
    LinkedIn
    Mar, 2022
    - Sep, 2024

Experience

    • Canada
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Head of Marketing
      • Feb 2023 - Present
    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Manager
      • Mar 2023 - Present
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Manager
      • Feb 2023 - Apr 2023
    • Canada
    • Business Skills Training
    • Social Media Manager
      • Dec 2021 - Jan 2023

      Key results: 1. Manage a social media audience size of 862,226 followers across 14 social media platforms 2. Lead the digital company rebrand 3. Managed paid follower growth ($1.80/follower) 4. Generate an average of $150,000 in the pipeline through organic content every month

    • Marketing generalist
      • Jul 2021 - Nov 2021

    • Education Administration Programs
    • 500 - 600 Employee
    • Visiting Faculty: Digital Branding and Social Media Analytics
      • Aug 2019 - Oct 2021
    • United States
    • Public Policy Offices
    • 1 - 100 Employee
    • Digital Strategist (Remote)
      • May 2020 - Dec 2020
    • Netherlands
    • Software Development
    • 1 - 100 Employee
    • Account Manager (Remote)
      • Apr 2020 - May 2020
    • Ireland
    • Advertising Services
    • Growth Hacker (Remote)
      • Oct 2019 - Mar 2020

      Managing cold outreach to fix meetings for the CEO with qualified prospects. - LinkedIn Prospecting/Marketing - Pipeline building - B2B sales - Pitching to C-Level executives - Inbound content marketing strategy - Data management via CRM tools Managing cold outreach to fix meetings for the CEO with qualified prospects. - LinkedIn Prospecting/Marketing - Pipeline building - B2B sales - Pitching to C-Level executives - Inbound content marketing strategy - Data management via CRM tools

    • Software Development
    • Marketing Manager
      • Jul 2018 - Apr 2019

      I used to lead the marketing and communication efforts at The Delta App, India's first dating app for the LGBTQIA+ community. These were my major KRAs: 1. Social Media Management 2. Content strategy 3. ORM 4. Community management 5. Website & Blog (design, content, team management) Achievement: I wrote the company's corporate training workshop dedicated to initiating the conversation of LGBTQIA+ inclusivity in the workspace. The workshop is titled "All For All: A… Show more I used to lead the marketing and communication efforts at The Delta App, India's first dating app for the LGBTQIA+ community. These were my major KRAs: 1. Social Media Management 2. Content strategy 3. ORM 4. Community management 5. Website & Blog (design, content, team management) Achievement: I wrote the company's corporate training workshop dedicated to initiating the conversation of LGBTQIA+ inclusivity in the workspace. The workshop is titled "All For All: A rights-based approach to inclusivity in the workspace." Show less I used to lead the marketing and communication efforts at The Delta App, India's first dating app for the LGBTQIA+ community. These were my major KRAs: 1. Social Media Management 2. Content strategy 3. ORM 4. Community management 5. Website & Blog (design, content, team management) Achievement: I wrote the company's corporate training workshop dedicated to initiating the conversation of LGBTQIA+ inclusivity in the workspace. The workshop is titled "All For All: A… Show more I used to lead the marketing and communication efforts at The Delta App, India's first dating app for the LGBTQIA+ community. These were my major KRAs: 1. Social Media Management 2. Content strategy 3. ORM 4. Community management 5. Website & Blog (design, content, team management) Achievement: I wrote the company's corporate training workshop dedicated to initiating the conversation of LGBTQIA+ inclusivity in the workspace. The workshop is titled "All For All: A rights-based approach to inclusivity in the workspace." Show less

    • Media Co-ordinator for IAD
      • Nov 2017 - Apr 2018
    • India
    • Hospitality
    • 300 - 400 Employee
    • Kitchen Executive- Masala Library by Jiggs Kalra
      • Jun 2016 - Jul 2017
    • Chief Creative Astronaut (Strategist)
      • Mar 2015 - Jun 2017

      I was leading the creative department of this boutique media solutions consultancy. This gave me a chance to work on a variety of brands and verticals including trending social media campaigns, events, branding, content, photography, design and brand launches. I was leading the creative department of this boutique media solutions consultancy. This gave me a chance to work on a variety of brands and verticals including trending social media campaigns, events, branding, content, photography, design and brand launches.

    • Brand Analyst
      • May 2014 - Mar 2015

      Brand Management, content planning, copywriting, live campaign management on Twitter and Facebook. Brand Management, content planning, copywriting, live campaign management on Twitter and Facebook.

    • India
    • Software Development
    • 700 & Above Employee
    • Freelance content writer
      • 2013 - 2014

      Product based content writing. Product based content writing.

    • Public Policy Offices
    • Freelance Theater Instructor
      • 2011 - 2013

      Exercises in voice modulation, posture, stage presence. Costume and set design. Stage direction. Choreography. Exercises in voice modulation, posture, stage presence. Costume and set design. Stage direction. Choreography.

Education

  • Emory University - Goizueta Business School
    Introduction to Social Media Analytics, Digital Communication and Media/Multimedia
    2019 - 2019
  • Indian Institute of Mass Communication
    P. G. Diploma, Advertising and Public Relations
    2013 - 2014
  • Kamla Nehru College
    Bachelor of Arts (B.A.), English Literature
    2009 - 2013

Community

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