Interim Director

• Aug 2020 - Present

Head of Brand & Sales

• Aug 2019 - Aug 2020

Craft Brands

• May 2017 - Aug 2020

Brand development, marketing and management of the craft & speciality portfolio

Business Development - Europe

• Mar 2016 - Mar 2017

Branding, distribution and export consultancy

Director

• Feb 2013 - Mar 2016

Proper Beer exists because we want to drink the great craft beers that aren’t available in Colombia. We work with breweries we admire to bring choice to drinkers. We also advise on premium food and beverage products for bars, restaurants and retail clients. Official distributors of Adnams and Schlenkerla Rauchbier, with Evil Twin Brewing and more to come in 2017.STRATEGY• Responsible for growing company volume, market share and profitability • Ongoing market research of global and local drinks & food trends • Analysis of opportunities to develop sales in South American marketBUYING & IMPORT OPS• Identifying and acquiring new suppliers (breweries) • Managing purchasing budget and product range• Pricing and contract negotiation with suppliers, including appropriate SKU to fit portfolio, volume projections, marketing investment and payment structure• Ensuring all distributed and imported products meet IP and health guidelinesSALES OPS• Longlisting, shortlisting, prioritising and assigning leads to sales teams • Leading field sales to high-profile customers such as supermarket chains • Providing supply chain services for existing and new accounts (on- and off-trade) MARKETING & BRAND MANAGEMENT• Developing launch and Brand marketing plans for beers in Proper Beer portfolio• Planning and hosting events such as beer tastings, and unique beer and food pairing events• Producing customised POS in collaboration with supplierCONSULTANCY • Working with local craft breweries on NPD, range, branding, sales strategy and distribution and with restaurateurs on food pairings and beer menus• Representing Proper Beer in public, including local and international beer festivals and trade events for UKTI and at the British Embassy/Residence• Judge of local beer competitions

Business Development Consultant

• 2012 - 2016

My strategic input has seen the business grow from turnover equivalent to £1.5 million over 2014-2015, to a projected £2.5m and rising in 2016.Remit includes:• Consulting on domestic strategy and developing plans for export• Business formation in Europe• Market research of potential export markets and identifying primary European markets/sales channels and distributors• Research and ensuring compliance with European regulatory requirements and accreditation• Supervising production of marketing materials

Lecturer

• Jun 2015 - Dec 2015

Developing an advanced level Pop Culture course for the new language centre at Colombia's oldest university.

Lecturer

• Jan 2015 - Nov 2015

Lecturer in International Business and Business Speech

Global Production Editor

• May 2013 - Aug 2013

• Managing in-house editorial and design for natural resource industry publication• Liaising with country editors and sales teams in Mexico, Brazil and Australia

Managing Editor

• Feb 2011 - Mar 2012

• Managing production and editorial for Addison Lee's in-car lifestyle magazine with content aimed at both tourists and Londoners looking for the best drinking, eating and luxury experiences that London can offer• Experience of working remotely, managing budgets and galvanising a team to deliver a highly polished, visually-led end product• Liasing directly with company chairman and CEO

Company Copywriter

• Feb 2011 - Mar 2012

Overseeing all written copy, from national newspaper ads to internal memos

Business Development

• Oct 2010 - Feb 2012

• Branding, PR, social media and food consultancy on a freelance basis • Quick-service Italian food startup initially backed by investors including Sir Stuart Rose and restaurateur Arjun Waney, now owned by Azzurri (Zizzi, Ask)

Director/Writer/Producer

• Dec 2008 - Feb 2012

• Founding Partner of Creative Production house• Producer and promoter of shows at 2009 and 2010 Edinburgh Fringe Festivals • Promoter of Stony Broke Fridays, a monthly Edinburgh Fringe comedy showcase in Camden

Trends Writer/Researcher

• Jan 2010 - Jul 2010

• Editorial content for global trends startup www.canvas8.com• Bespoke trend briefings for brands including The Coca-Cola Company (US) and FremantleMedia