Experience

FlexPro Meals

• Food and Beverage Services
• 1 - 100 Employee

• Performance Marketing Manager

  • Jun 2023 - Present

  Manage a paid media budget of up to $100,000/month across Facebook, Google Ads, and TikTok. Analyze campaign performance both in-platform, and via Triple Whale attribution product. Manage Shopify site, including editing theme code, creating discount/promos, and using user/product analytics to inform digital campaign strategy. Use Klaviyo triggers and flows to assist in creation of email campaigns/cadences. Creating and exporting CRM audiences for Google remarketing and Facebook… Show more Manage a paid media budget of up to $100,000/month across Facebook, Google Ads, and TikTok. Analyze campaign performance both in-platform, and via Triple Whale attribution product. Manage Shopify site, including editing theme code, creating discount/promos, and using user/product analytics to inform digital campaign strategy. Use Klaviyo triggers and flows to assist in creation of email campaigns/cadences. Creating and exporting CRM audiences for Google remarketing and Facebook Ads. Daily usage of Instapage to create landing pages and landing page experiments via A/B tests and CRO for use in digital media campaigns. Show less



Stride, Inc.

• United States
• E-Learning Providers
• 700 & Above Employee

• Paid Social Manager

  • Jun 2021 - Jun 2023

  Managed a social budget of over $5,000,000/month across Facebook, Snapchat, Pinterest, and TikTok. Led the development of strategies at all levels including social platform, account structure, campaign, bidding, audience, placement, ad unit, and landing page. Owned activation from campaign creation to QA and ultimately launch. Managed day-to-day social budget pacing and optimization of up to $200k/day in spend. Analyzed performance across social platforms to uncover opportunities… Show more Managed a social budget of over $5,000,000/month across Facebook, Snapchat, Pinterest, and TikTok. Led the development of strategies at all levels including social platform, account structure, campaign, bidding, audience, placement, ad unit, and landing page. Owned activation from campaign creation to QA and ultimately launch. Managed day-to-day social budget pacing and optimization of up to $200k/day in spend. Analyzed performance across social platforms to uncover opportunities to drive incremental growth. Ensured a successful relationship with cross functional business partners including line-of-business, creative, and marketing analytics teams. Drove channel innovation that aligns with business objectives. Generated weekly, monthly and quarterly performance reports and dashboards. Show less



Showpad

• Belgium
• Software Development
• 300 - 400 Employee

• Paid Social Campaign Manager

  • Apr 2022 - Jul 2022

  Remote Managed Paid Social accounts (Meta ads + LinkedIn ads) for B2B SaaS company, driving quality leads and traffic to the Showpad site. Used Google Analytics to measure campaign success and deploy learnings to further social ad campaigns.



Rosetta Stone

• United States
• Software Development
• 400 - 500 Employee

• Media Optimization Specialist

  • Sep 2016 - Aug 2021

  Arlington, Virginia Worked as part of the consumer digital web team, managing all of the company's direct-to-consumer paid social channels. Part of a team that generated $100,000,000 in revenue in 2020. Managed a spend of up to $300,000 a month on Facebook, Instagram, Twitter, Snapchat, and Pinterest. Assisted with display advertising: Prospecting and Remarketing with vendors such as: Steelhouse, Criteo, YieldMo, MightyHive (DBM), and Google (GDN) as well as tracked effectiveness of campaigns in DCM… Show more Worked as part of the consumer digital web team, managing all of the company's direct-to-consumer paid social channels. Part of a team that generated $100,000,000 in revenue in 2020. Managed a spend of up to $300,000 a month on Facebook, Instagram, Twitter, Snapchat, and Pinterest. Assisted with display advertising: Prospecting and Remarketing with vendors such as: Steelhouse, Criteo, YieldMo, MightyHive (DBM), and Google (GDN) as well as tracked effectiveness of campaigns in DCM. Native advertising with Taboola, Keywee, and Sharethrough. Managed SEO on the Rosetta Stone Wordpress blog (rosettastone.com/blog). Diagnosing site errors with inbound/outbound linking, meta descriptions, image optimization, keyword research. Assisted with site SEO for rosettastone.com along with the SEM Manager using tools Brightedge, SEMrush, and Moz. Worked with Kochava and Braze to measure and track the performance of app install campaigns of Rosetta Stone's app. Worked with Google and Bing Merchant Centers to create and manage Product Listing Ads for both. Show less



ConnellyWorks, Inc.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Marketing Technologist

  • Apr 2016 - Sep 2016

  Arlington, VA ConnellyWorks is an independent marketing agency that provides PR, marketing communications, and event services for over 15 clients Served as digital marketing liaison between PR, marketing, and events teams to serve our clients Managed Drupal website for multiple clients Managed email marketing list of over 7,000 recipients on Benchmark ESP Led graphic design efforts of email, website, and event content Created registration sites for government and industry events in Swoogo… Show more ConnellyWorks is an independent marketing agency that provides PR, marketing communications, and event services for over 15 clients Served as digital marketing liaison between PR, marketing, and events teams to serve our clients Managed Drupal website for multiple clients Managed email marketing list of over 7,000 recipients on Benchmark ESP Led graphic design efforts of email, website, and event content Created registration sites for government and industry events in Swoogo Event Management Suite Oversaw SEO management of client and company websites Show less



Elevation Burger

• United States
• Restaurants
• 1 - 100 Employee

• Social Media and Brand Manager

  • Aug 2014 - Apr 2016

  Arlington, VA Developed and executed social media strategies that achieved audience growth, engagement and increased sales by identifying & analyzing issues, patterns, & trends from social analytics Provided day-to-day management & social listening oversight for all channels As the leader of online customer service, engaged with and delighted those who complimented or complained Developed and disseminated engaging editorial content in accordance with brand standards Served as the “Digital Voice… Show more Developed and executed social media strategies that achieved audience growth, engagement and increased sales by identifying & analyzing issues, patterns, & trends from social analytics Provided day-to-day management & social listening oversight for all channels As the leader of online customer service, engaged with and delighted those who complimented or complained Developed and disseminated engaging editorial content in accordance with brand standards Served as the “Digital Voice of the Brand” Engaged with digital audiences Generated buzz through social media & influenced marketing campaigns Collaborated & served as a social media expert within cross-functional teams Collaborated closely with the web team to integrate digital & social media presences Managed the execution of innovative social initiatives Analyzed, reviewed, & reported on effectiveness of all social media campaigns Created monthly content calendars Helped coordinate national promotions Managed various marketing initiatives and responsibilities Hands-on involvement in carrying out a variety of local marketing logistics and events Responsible for managing fulfillment of contest prizes, donation certificates and other materials as needed and approved Helped to design the Elevation Burger Mobile App (UX, UI, Reward levels, member tiers, integration with social media and in-restaurant POS system). Elevation Burger named "250 Must Follow Twitter Feeds" by Huffington Post Elevation Burger named "25 Best Restaurant Brands under 25 Locations Social Media" by RestaurantMarketing.com Show less



uKnow.com, Inc

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Visual Media and PR Marketing Consultant

  • Apr 2014 - Aug 2014

  Arlington, VA Hired on after an internship phase to work closely with the CEO and PR Team to develop and implement earned media campaigns to drive the positioning of uKnow as a premier technology platform for today’s digital family Created and edited website and all marketing content, including press releases, articles, white papers, blog posts, and eBooks Produced, edited and uploaded marketing videos and infographics to YouTube and the uKnow website; using Adobe After Effects, Final Cut Pro… Show more Hired on after an internship phase to work closely with the CEO and PR Team to develop and implement earned media campaigns to drive the positioning of uKnow as a premier technology platform for today’s digital family Created and edited website and all marketing content, including press releases, articles, white papers, blog posts, and eBooks Produced, edited and uploaded marketing videos and infographics to YouTube and the uKnow website; using Adobe After Effects, Final Cut Pro, InDesign, and Photoshop Supported social media initiatives including Facebook, Twitter, Instagram, Pinterest, LinkedIn, and a Hubspot blog Built up Facebook, Twitter and other social media likes and engagement Monitored Facebook and website analytics (SEO) through Google Webmaster, Evergage, and Geckoboard Cultivated relationships with targeted media contacts Drove lead generation and registration in the uKnowKids.com products, as well as investor and partner interest and engagement Contributed to the communication with, and management of, the parental advisory board Responded to relevant news stories, via social media sites, and email outreach Show less



Just For Kids

• Youth Coach

  • Sep 2012 - Aug 2014

  Washington D.C. Metro Area At Just for Kids we’ll help your child build confidence through achievement. Whether it’s kicking a soccer ball or hitting a tee ball every success is cheered. By teaching sports in a nurturing environment, we bring out the super star in your child and show them how to achieve both on and off the field. Worked with kids aged 2 ½ to 4 years old Supervised class sizes of 17-20 children Worked with parents of prospective children in order to generate more business Taught kids the… Show more At Just for Kids we’ll help your child build confidence through achievement. Whether it’s kicking a soccer ball or hitting a tee ball every success is cheered. By teaching sports in a nurturing environment, we bring out the super star in your child and show them how to achieve both on and off the field. Worked with kids aged 2 ½ to 4 years old Supervised class sizes of 17-20 children Worked with parents of prospective children in order to generate more business Taught kids the basics of exercise and manners Show less



American University

• United States
• Higher Education
• 700 & Above Employee

• Women's Club Soccer Coach

  • Sep 2008 - May 2010

  Trained intramural soccer team in sport and lead twice-weekly practices Accompanied team and co-coach during games both at AU and other campuses around the country Turned around team that had won only two games in two years to a point where they ranked in regions top five teams by the end of first academic year as coach

• D1 Varsity Men's Soccer Player

  • Aug 2007 - Aug 2008

  Participated in daily four hour practice sessions and competed with other schools in twice-weekly games, while maintaining a high GPA