Dionis Tan
Account Director at Meditech Media- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
Topline Score
Bio
Claire Tan
During the time that Dionis was under my charge, I was heartened to be able to witness her progress by leaps and bounds. A fast learner backed by a strong analytical mind, she often take the rigour of investigating and investing in a well thought-through plan before approaching her seniors/manager. What I admire about Dionis is her willingness to always approach new endeavours with an open mind and the willingness to navigate new ways of working as she charts the best way forward. She takes on new challenges in great strides and is always willing to step out of her comfort zone in a bid to better herself. I often forget how young Dionis is as she possesses such great maturity and calm composure beyond her years. A notable illustration - Dionis had to take on a very steep learning curve with the sudden departure of her line manager and had to step up to added responsibilities above her expected KPIs and rapidly navigate the challenges of new briefs and projects outside her exposure and comfort zone. I don’t know anyone that’s as unassumingly quiet yet as courageous as Dionis and I look forward to many more great things from her!
Claire Tan
During the time that Dionis was under my charge, I was heartened to be able to witness her progress by leaps and bounds. A fast learner backed by a strong analytical mind, she often take the rigour of investigating and investing in a well thought-through plan before approaching her seniors/manager. What I admire about Dionis is her willingness to always approach new endeavours with an open mind and the willingness to navigate new ways of working as she charts the best way forward. She takes on new challenges in great strides and is always willing to step out of her comfort zone in a bid to better herself. I often forget how young Dionis is as she possesses such great maturity and calm composure beyond her years. A notable illustration - Dionis had to take on a very steep learning curve with the sudden departure of her line manager and had to step up to added responsibilities above her expected KPIs and rapidly navigate the challenges of new briefs and projects outside her exposure and comfort zone. I don’t know anyone that’s as unassumingly quiet yet as courageous as Dionis and I look forward to many more great things from her!
Claire Tan
During the time that Dionis was under my charge, I was heartened to be able to witness her progress by leaps and bounds. A fast learner backed by a strong analytical mind, she often take the rigour of investigating and investing in a well thought-through plan before approaching her seniors/manager. What I admire about Dionis is her willingness to always approach new endeavours with an open mind and the willingness to navigate new ways of working as she charts the best way forward. She takes on new challenges in great strides and is always willing to step out of her comfort zone in a bid to better herself. I often forget how young Dionis is as she possesses such great maturity and calm composure beyond her years. A notable illustration - Dionis had to take on a very steep learning curve with the sudden departure of her line manager and had to step up to added responsibilities above her expected KPIs and rapidly navigate the challenges of new briefs and projects outside her exposure and comfort zone. I don’t know anyone that’s as unassumingly quiet yet as courageous as Dionis and I look forward to many more great things from her!
Claire Tan
During the time that Dionis was under my charge, I was heartened to be able to witness her progress by leaps and bounds. A fast learner backed by a strong analytical mind, she often take the rigour of investigating and investing in a well thought-through plan before approaching her seniors/manager. What I admire about Dionis is her willingness to always approach new endeavours with an open mind and the willingness to navigate new ways of working as she charts the best way forward. She takes on new challenges in great strides and is always willing to step out of her comfort zone in a bid to better herself. I often forget how young Dionis is as she possesses such great maturity and calm composure beyond her years. A notable illustration - Dionis had to take on a very steep learning curve with the sudden departure of her line manager and had to step up to added responsibilities above her expected KPIs and rapidly navigate the challenges of new briefs and projects outside her exposure and comfort zone. I don’t know anyone that’s as unassumingly quiet yet as courageous as Dionis and I look forward to many more great things from her!
Experience
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Meditech Media
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Pharmaceutical Manufacturing
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100 - 200 Employee
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Account Director
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Jan 2023 - Present
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Senior Account Manager
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Feb 2020 - Jan 2023
I lead a wide variety of projects including : publications, advisory boards, congresses, development of medical communication materials, speaker and advisor liaison,digital media, virtual meetings and congresses.I also support the commercial team with new business development (organic growth and blue sky).
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Account Manager
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Aug 2018 - Feb 2020
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Senior Account Executive
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Sep 2017 - Aug 2018
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McCann Health
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United States
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Advertising Services
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400 - 500 Employee
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Senior Account Executive
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May 2016 - Sep 2017
HCP Communications portfolio:1. Oncology : This campaign involves the launch of a comprehensive genomic profiling service for cancer related genes. This service has already been launched in USA, and is now introduced in Asia, with Singapore as the leading market. We developed strategic and positioning workshops to identify the key communication message and the main target audience. This website was developed with customized content (based on target audience) and a system where doctors can purchase this service for their patients. Overall job scope :• Day to day client servicing• Project and logistics management• Budget (finance) management • Campaign development (brand strategy workshop, brand positioning)• Deliverables - Teaser videos, edm, print reminder cards, name cards, box packaging, detail aids, posters, save the date etc.3. Pain portfolioThis project consists of a full toolkit development for the entire pain portfolio, which consist of 4 brands. We were tasked to re-brand the company's pain portfolio with the given creative concept and develop the full portfolio and brand positioning. Overall job scope :• Day to day client servicing• Project management • Budget (finance) management • Campaign development • Deliverables – Full toolkit (Strategy Document, detail aids, print ads, exhibition materials, animated videos, brand style guides, product monograph, patient cases brochure, clinical folder, MOA videos)4. OphthalmologyThis project consists of an app development to create the awareness and importance of treating Glaucoma. This app is targeted towards both HCPs and patients. Overall job scope :• Day to day client servicing• Project management • Budget (finance) management • Campaign development (content development, design and creative concept of the app)• Deliverables – IOS app Show less
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Account Executive
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Aug 2014 - May 2016
Consumer Portfolio: 1. Blood Donation Camapign : ~2 yearsIn 2014, my team and I participated in the National Blood Donation pitch and were awarded a 2 year contract. The National Blood Donation campaign is a 360 integrated campaign spanning ATL, BTL and digital platforms. With the campaign objective in mind, to create a critical mass of support for blood donation, encourage both repeat blood donations and inspire non-donors to start donating blood, the campaign involved several collaborative meetings held within our sister agencies, brainstorming on the strategy, creative concepts and integrated communications plan. Overall job scope :• Day to day client servicing• Project management • Budget (finance) management • Campaign development (media plans, social strategy, social content etc.) • Deliverables (ATL/BTL advertising) – Print, Digital (Social media, Microsite, Cinema ads, Youtube ads), PR (News coverage)2. Diabetic nutrition : ~1 yearThis project involved a re-branding of a Diabetic nutrition supplement for the elderly. We developed and participated in strategic positioning workshops together with Nestle to better understand the consumer portfolio, brand objectives and the brand’s main communication message. It was a full 3 day workshop, from which we then further developed the brand plan. With the brand plan, creative concepts were developed. Overall job scope :• Day to day client servicing• Project management • Budget (finance) management • Campaign development (brand strategy workshop, brand positioning, creative concepts)• Deliverables - Brand icon development, print ads, advertorial Show less
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McCann Health
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United States
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Advertising Services
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400 - 500 Employee
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Account Executive/ Intern
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Jan 2014 - Jun 2014
In January 2014, as part of Nanyang Technological University's student internship programme, I was shortlisted and chosen to have my internship at McCann Worldgroup (McCann Health). With a BS.c in Biological Sciences but interest in advertising and marketing, McCann Health gave me a great opportunity to expand my horizon and allowed me to generate vast interest in healthcare advertising. Although I was fresh out of college with no prior experience, I am a fast learner and adapts well. During my internship, I was already given the role of an Account Executive and was managing clients independently. My main account was Infant Nutrition (Local markets adaptations). Throughout my 6 months of internship, I have helped to develop and launch several eDAs, apps, print ads and advertorials for several brands. My job scope includes the day to day account servicing, operations, assisting in strategic planning and creative brainstorming. Show less
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Education
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2011 - 2014
Nanyang Technological University
Bachelor of Science (BSc), Biology/Biological Sciences, General -
2007 - 2010
Nanyang Polytechnic
Diploma, Pharmaceutical Sciences
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