Experience

Crispin Porter + Bogusky

• United States
• Advertising Services
• 200 - 300 Employee

• Senior Director, Influencer & Creator Marketing

  • Aug 2023 - Present

  MMI Agency is now part of CPB! MMI Agency is now part of CPB!



MMI Agency

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Director, Influencer & Creator Marketing

  • Dec 2022 - Present

• Director, Influencer & Creator Marketing

  • Nov 2020 - Dec 2022



The Black Sheep Agency, LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Digital Strategist

  • Mar 2020 - Nov 2020

• Digital Strategist

  • Dec 2017 - Mar 2020

  Drive the social strategies, social creative campaigns and other digital initiatives for the agency and clients while also keeping up with trends and platforms in order to educate the team and keep our community informed in real time. Duties include: • Developing and executing comprehensive social media and digital strategies and presenting those strategies to clients and stakeholders. • Implementing a brand voice and personality that is tailored specifically to each client. •… Show more Drive the social strategies, social creative campaigns and other digital initiatives for the agency and clients while also keeping up with trends and platforms in order to educate the team and keep our community informed in real time. Duties include: • Developing and executing comprehensive social media and digital strategies and presenting those strategies to clients and stakeholders. • Implementing a brand voice and personality that is tailored specifically to each client. • Providing strategic counsel to clients to consistently introduce new ideas and approaches. Then, implementing and educating internal staff and existing/prospective clients on these new digital tools and technologies. • Overseeing day-to-day production on client social media and digital accounts and coaching clients where necessary to preserve creative integrity and improve outcomes. • Developing/implementing digital advertising strategies. • Working hand-in-hand with other team members to ensure exceptional quality on all digital communication distributed by the agency. • Heavily contributing to the Black Sheep social media presence (content and strategy). • Monitoring and analyzing social media metrics in a qualitative and quantitative fashion and constantly amending strategies based on discoveries and patterns. • Communicating and collaborating on how social media activities impact other business operations.



Lopez Negrete Communications

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Social Media Community Manager

  • Jun 2014 - Nov 2017

  As a senior manager, I have aided in supervising, training, and mentoring our team of junior community managers on a daily basis. I also developed an informational series aimed at educating our agency about the latest social media and marketing trends, in addition to online listening tool trainings. I have managed bilingual social media platforms and the related content creation and strategy implementation for Fortune 500 telecommunication companies, as well as other clients in a… Show more As a senior manager, I have aided in supervising, training, and mentoring our team of junior community managers on a daily basis. I also developed an informational series aimed at educating our agency about the latest social media and marketing trends, in addition to online listening tool trainings. I have managed bilingual social media platforms and the related content creation and strategy implementation for Fortune 500 telecommunication companies, as well as other clients in a variety of industries, such as a Fortune 500 retail client. Additional duties include analytics and reporting, moderation, paid influencer program recruitment and management, self-serve media buying, client and third party provider relations, as well as financial stewardship and budget management. I also specialize in public relations and have managed the PR efforts for clients in the sports, food/retail, medical, and non-profit sectors. Proficient in the following programs and tools: Brandwatch, Sprinklr, Hootesuite, Crimson Hexagon, Lithium, Shoutlet, and Microsoft Office.

• Social Media Community Manager

  • Apr 2012 - Jun 2014

  I managed the social media platforms and related Hispanic strategy for a Fortune 500 company. Duties included bilingual content creation, platform management, paid influencer management, analytics, strategy review and implementation, as well as day-to-day account management.



alliantgroup

• United States
• Business Consulting and Services
• 700 & Above Employee

• Associate Marketing Director

  • May 2010 - Apr 2012

  I helped provide all marketing support for the nation's premier provider of specialty tax services while collaborating with and managing deadlines and deliverables with our Marketing Director, Graphic Designer, and Marketing Coordinator. Activities include: coordinating logistics, marketing efforts and collateral for webinars, conferences and events; affinity marketing; writing, creating and updating copy for marketing collateral ranging from press releases to industry or state specific… Show more I helped provide all marketing support for the nation's premier provider of specialty tax services while collaborating with and managing deadlines and deliverables with our Marketing Director, Graphic Designer, and Marketing Coordinator. Activities include: coordinating logistics, marketing efforts and collateral for webinars, conferences and events; affinity marketing; writing, creating and updating copy for marketing collateral ranging from press releases to industry or state specific informational flyers; maintaining a social media presence on Twitter, Facebook, Linkedin, Google+, and Pinterest; as well as managing, producing, and distributing the day to day direct marketing needs of our Business Development staff. I also serve as a liaison between our company and our PR firm by collaborating and managing deadlines and deliverables. Show less I helped provide all marketing support for the nation's premier provider of specialty tax services while collaborating with and managing deadlines and deliverables with our Marketing Director, Graphic Designer, and Marketing Coordinator. Activities include: coordinating logistics, marketing efforts and collateral for webinars, conferences and events; affinity marketing; writing, creating and updating copy for marketing collateral ranging from press releases to industry or state specific… Show more I helped provide all marketing support for the nation's premier provider of specialty tax services while collaborating with and managing deadlines and deliverables with our Marketing Director, Graphic Designer, and Marketing Coordinator. Activities include: coordinating logistics, marketing efforts and collateral for webinars, conferences and events; affinity marketing; writing, creating and updating copy for marketing collateral ranging from press releases to industry or state specific informational flyers; maintaining a social media presence on Twitter, Facebook, Linkedin, Google+, and Pinterest; as well as managing, producing, and distributing the day to day direct marketing needs of our Business Development staff. I also serve as a liaison between our company and our PR firm by collaborating and managing deadlines and deliverables. Show less



The George Washington University

• United States
• Higher Education
• 700 & Above Employee

• Graduate Teaching/Research Assistantship

  • Sep 2008 - May 2010

  Merit award/position during grad school. Assisted one professor with research for upcoming book and second professor with public affairs research and class management. Conduct archival research, find sources and materials, and other tasks as requested. Merit award/position during grad school. Assisted one professor with research for upcoming book and second professor with public affairs research and class management. Conduct archival research, find sources and materials, and other tasks as requested.



U.S. Department of Homeland Security

• Government Administration
• 700 & Above Employee

• Enrichment Intern, U.S. Citizenship and Immigration Services

  • May 2009 - Aug 2009

  Office of Transformation Coordination Aiding office in transition from paper based to online operating system through internal/external communications, developing marketing materials, talking points, news articles, hiring, and administrative tasks as needed. Received necessary security clearance. Office of Transformation Coordination Aiding office in transition from paper based to online operating system through internal/external communications, developing marketing materials, talking points, news articles, hiring, and administrative tasks as needed. Received necessary security clearance.



Rice University

• United States
• Higher Education
• 700 & Above Employee

• Marketing & Communications Intern

  • May 2008 - Aug 2008

  Created campus wide ad campaign and utilized InDesign for posters, tabletop tents, etc. Created marketing and materials for department, updated websites, attended meetings, and other administrative tasks. Created campus wide ad campaign and utilized InDesign for posters, tabletop tents, etc. Created marketing and materials for department, updated websites, attended meetings, and other administrative tasks.



Lopez Negrete Communications

• United States
• Advertising Services
• 100 - 200 Employee

• Account Services Intern

  • May 2007 - Aug 2007

  Advertising and marketing intern solely working on several multi-million Wal-Mart general market and Hispanic campaigns. Composed creative and financial proposals, participated in weekly planning and execution meetings with client, conducted in-depth research on seasonal and topical purchasing trends, and any other tasks assigned. Advertising and marketing intern solely working on several multi-million Wal-Mart general market and Hispanic campaigns. Composed creative and financial proposals, participated in weekly planning and execution meetings with client, conducted in-depth research on seasonal and topical purchasing trends, and any other tasks assigned.



Rice University

• United States
• Higher Education
• 700 & Above Employee

• Public Affairs Intern

  • Jun 2006 - Aug 2006

  Mainly assist office of Web & Print Communications, as well as News & Media Relations and Minority Community Affairs. Duties include archive all print publications, organize and maintain publication samples, various administrative tasks, and work on various public relations projects for the department as a whole. Mainly assist office of Web & Print Communications, as well as News & Media Relations and Minority Community Affairs. Duties include archive all print publications, organize and maintain publication samples, various administrative tasks, and work on various public relations projects for the department as a whole.



Design At Work

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations Intern

  • Jan 2006 - May 2006

  Spring semester internship with a Houston advertising and public relations firm. Write and edit press releases, pitch letters, Web site copy, and create and maintain media lists. Correspond/follow up with media regarding press release coverage for clients, send client press clippings via fax, and create press kits for clients. Spring semester internship with a Houston advertising and public relations firm. Write and edit press releases, pitch letters, Web site copy, and create and maintain media lists. Correspond/follow up with media regarding press release coverage for clients, send client press clippings via fax, and create press kits for clients.