Experience

Bloomr.SG (Mediacorp)

• Singapore
• Entertainment
• 1 - 100 Employee

• Social Media, Creators & MCN Lead | Bloomr.SG (Mediacorp's Social Media Creative Studio)

  • Jun 2020 - Present

  Singapore • Business development, management & project management (end to end). Pitching of Bloomr.SG Social products & internal (whole of Mediacorp) projects. • Social media, marketing, creative IP development & production role, overseeing a highly specialized social media & content creation team (10 members & +1,000x pieces of content created a year). • Management of a network of more than 150 creator & content providers that focus on creating content & business (ROI) drivers for social media… Show more • Business development, management & project management (end to end). Pitching of Bloomr.SG Social products & internal (whole of Mediacorp) projects. • Social media, marketing, creative IP development & production role, overseeing a highly specialized social media & content creation team (10 members & +1,000x pieces of content created a year). • Management of a network of more than 150 creator & content providers that focus on creating content & business (ROI) drivers for social media ready brands & corporate accounts. • Productization of social-as-a-service market offerings (working on data analytics, social listening, market trends, CRM & social media customer journeys) & creation of a Partner Network of (10x) high impact businesses (+50M reach) to maximize & increase the ROI of social & social performance marketing at the (whole of) Mediacorp – with regular income of 7 figures as revenue. • Social media leadership training (internal & for IHLs + Universities), team building & digital communication strategy optimization (for internal Mediacorp brands & paying corporate clients). Strategic Partnerships signed & negotiated with: YouTube, SCAPE, SP, IMDA, YMCA, AMPVERSE, EMERGE SPORTS, Wearethefruits, Pawjoor, Uniquirk, .gool, JukinMedia, Epidemic Sound, Singtel & others. Notable Clients AMAZON, BEAR FRUITS, BMW, BRAUN, CAPITALAND, COCA-COLA, COLDSTORAGE, DAIKIN, EZ LINK, FAIRPRICE, GAIN CITY, GIANT, GOOGLE, GUARDIAN, HOMETEAM NS, HSBC, LAZADA, L'OREAL, MCCY, MCDONALDS, MCI, METRO, MITSUBISHI, MOE, MOH, MSF, MTI, NESPRESSO, OSIM, P&G, PEOPLE'S ASSOCIATION, PHILLIPS, PIZZA HUT, POPEYE'S, PROPERTY GURU, PROPNEX, REDMART, SENTOSA, SHOPEE, SINGAPORE AIRLINES, SINGTEL, STB, SUBWAY, TAKASHIMAYA, TEMASEK ECOSPERITY, ZALORA & others. Internal Mediacorp Projects: SouthEast Asian Games 2019-2022, Star Awards 2017-2022, Star Search, SPOP, Countdown 2016-2022, APM, NDP 2017-2022, NDC, NDR, Elections 2020, Chingay, NYC Youth Music Awards & others. Show less



Mediacorp Pte Ltd

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Content & Community Lead | Bloomr.SG (Mediacorp's Social Media Creative Studio)

  • Oct 2018 - Jul 2020

  Singapore Job Scope: Integrate the Bloomr.SG team with the Social as a Service team - providing a go-to-market strategy, team structure and job scopes, as well as the first deal of its kind at the company. Manage Bloomr.SG and social media team - both as social governance at the company as well as expanding the scope of Bloomr.SG & the Social team into monetizing different possible avenues of client campaign integration. Creation, forecast, pipeline & management of the P&L at both Bloomr.SG and… Show more Job Scope: Integrate the Bloomr.SG team with the Social as a Service team - providing a go-to-market strategy, team structure and job scopes, as well as the first deal of its kind at the company. Manage Bloomr.SG and social media team - both as social governance at the company as well as expanding the scope of Bloomr.SG & the Social team into monetizing different possible avenues of client campaign integration. Creation, forecast, pipeline & management of the P&L at both Bloomr.SG and now SaaS, including growing revenue for Bloomr.SG team to revenue targets through working with IAM sales teams, and through internal co-productions with Mediacorp brands and Studios as well as external client approaches. This includes creating Bloomr.SG packages that provide full service from production to activation and traffic drivers to clients and market needs. Grow global subscribers for Bloomr.SG creators and expand the creators network through recruitment and word of mouth. Increase the internal and external partnerships with both business as well as strategic stakeholders. Manage, cooperate and co-produce content with the Bloomr.SG creators (24 channels) at the network, the Marketing Manager, selected interns & the rest of the team. Develop, implement and execute strategic business and creative plans for the entire MC Creators Network, as well as initiate and strategize in the implementation of new global and strategic objectives for MC Branded Accounts (YouTube et al) & Artistes at MC Maintain, plan, support, governance & implement social media strategic plans for internal MC tent-pole social campaigns - Countdown, Pesta Perdana, NDP, Star Awards, SPOP, Star Search, APM, etc. Achievements: 10M Fans of Bloomr.SG Channels (30 YouTube Channels +100 Content Creators) Teams: Video Monetization Task-force Content Transformation Task-force Video / YT Task-force LIT Task-force Digital Transformation Task-force

• Program Manager/Co-Founder | Bloomr.SG

  • Jan 2017 - Sep 2018

  Singapore Job Scope: Create, build, manage and monetize the Mediacorp Creators Network. Responsible for setting up, developing, implementing and executing strategic business and creative plans for the Network, as well as initiate and strategize in the implementation of new local and regional objectives for Mediacorp branded accounts (YouTube et al) & Artistes/Talent associated with the Mediacorp Creators Network in order to attract potential Creators, Customers and Clients while retaining existing… Show more Job Scope: Create, build, manage and monetize the Mediacorp Creators Network. Responsible for setting up, developing, implementing and executing strategic business and creative plans for the Network, as well as initiate and strategize in the implementation of new local and regional objectives for Mediacorp branded accounts (YouTube et al) & Artistes/Talent associated with the Mediacorp Creators Network in order to attract potential Creators, Customers and Clients while retaining existing ones. Implement an Operational Plan and following through with the strategic planning & work required to make the Mediacorp Creators Network a leader in the Singaporean Content Creators Market. Talent management, day-to-day operations, client & campaign pitching, content development & social media data analysis & tracking. Budgeting, Pitching, Sales Functions & Delivery of Campaigns/Videos. Achievements: Launch of Bloomr.SG - the Mediacorp Creators Network (after focusing on a year of market research, biz model approval & study, resource allocation and team setting up) Sign & Manage 18 content creators Reached & growing a subscriber base of 1.5mill audience on YT (225+million views) & 2mill on all socials Developing content plans, strategies, client pitches, content briefs and business development plans for the network as well as monetizing the day to day operations of Bloomr.SG (300+ pitches, +20 signed & delivered) Set-up & management of a state-of-the-art creative & brainstorming space for all the network's creators (!DEA@The Arena as well as The EGG) Participating/organizing/talk @ events like TechSaturday, SMF Ignite, Spikes Asia, Mindshare Content Week, Digimind Socialize, etc Talks on content creation, YouTube and local content trends (as well as creative workshops & mentorship sessions) Successful company wide YouTube certification & Service provider listing. Member of the - Digital Transformation Taskforce (Digital Production Workflow implementation & monetization)

• Transmedia Producer @ Non-Linear Productions

  • Sep 2015 - Jan 2017

  Singapore Non-Linear Production Team was a unit from Studios concentrating on innovative content and new ways to market & monetize digital content. Job Scope: Production Management & Directing Creating Transmedia Extensions, Strategy for Studios et al Directing and Producing online content, campaigns and strategies for non-linear digital products Develop new and all encompassing stories (Transmedia, 360 degree storytelling, VR, Social Media relevant) for digital content Develop… Show more Non-Linear Production Team was a unit from Studios concentrating on innovative content and new ways to market & monetize digital content. Job Scope: Production Management & Directing Creating Transmedia Extensions, Strategy for Studios et al Directing and Producing online content, campaigns and strategies for non-linear digital products Develop new and all encompassing stories (Transmedia, 360 degree storytelling, VR, Social Media relevant) for digital content Develop content marketing campaigns and advise/co-manage Studios & select properties utilizing Social Media platform best practices and SOPs Temporarily oversee selected social media campaigns and YouTube content (integrated degree of community management and other types of content response optimization) Assist on YouTube, Facebook, Twitter and Instagram channel and content optimisation for Studio properties Maximize content monetization on all Social Media Platforms Achievements: Creation and Management of one of the most effective trackable transmedia campaigns in generating traffic for Toggle Original webseries - Run Rachael Run Management of the new Instagram account @getsomechow (Instagram) and @internmistake (Twitter) with more than 1500 followers in a month, 1 million video views and with more than 100k engagements, circling back to the Toggle Originals webseries - Run Rachael Run Scheduling, channel optimization & community management of the most successful Mediacorp social media digital video/transmedia campaign - The Dream Makers 2 - with more than 9 million online views, 1 million engagements and 100+ million in reach. Training, consultation and analysis on campaigns for YT, FB, TW & IG. 3x1min digital vids for the CNY Special of Mediacorp Ch8 - Spank the Monkey! 2 Toggle shows - TGSS (Tak Gor Sing Song) 8x5min & 2219 (Two Truths One Lie) 12x22min - the first Mediacorp shows shot entirely on the iPhone. Patisserie Fighting Transmedia Campaign Producer & Main Toggle Show B Camera



StoryCode.org

• Entertainment Providers
• 1 - 100 Employee

• Co-Organizer

  • Oct 2015 - Jul 2020

  Singapore Monthly meetup group for Singaporean content creators and creative media producers. Advocating and educating about new forms and formats of narrative experiences set in the media business context of Singapore as well as the South-East Asian region.



Haexagon Concepts

• Hong Kong
• Media Production

• Co-Founder, Creative Director

  • Jan 2012 - Jul 2014

  Hong Kong Co-Founder & Creative Director with the company concentrating on: Transmedia content development agency and IP management Production and management of 2 award-winning transmedia projects for social awareness Business development Event organization Feature film co-productions with Philippines Market analysis Experiential marketing Cross-media strategies for China and South-East Asia markets Key Projects: 00c6 (webseries/transmedia project), The Grave Bandits… Show more Co-Founder & Creative Director with the company concentrating on: Transmedia content development agency and IP management Production and management of 2 award-winning transmedia projects for social awareness Business development Event organization Feature film co-productions with Philippines Market analysis Experiential marketing Cross-media strategies for China and South-East Asia markets Key Projects: 00c6 (webseries/transmedia project), The Grave Bandits (Feature Film), The Asian Screen (industry report series), HK Webfest (festival for webseries, transmedia & branded content) Show less



International Academy of Film and Television Hong Kong

• Hong Kong
• Entertainment Providers
• 1 - 100 Employee

• Video Editing Instructor (Teacher)

  • Sep 2012 - Sep 2013

  Wanchai Editing 101, 201, 301: Teaching Raw File Ingest Raw File Workflow File Compression Conversion & Ingest 4k to HD to SD Post Workflows Basic Assembly Basic First Drafts Advanced Editing Transitions Plug-In Support Basic Adobe Premiere After Effects Adobe Bridge Final Cut Pro 7.0 Exporting of Files Compression & Delivery of Final Files. Class Film 101, 202, 303: Instructions & Teaching on Pacing, Style & Flow of FIlmmaking History of… Show more Editing 101, 201, 301: Teaching Raw File Ingest Raw File Workflow File Compression Conversion & Ingest 4k to HD to SD Post Workflows Basic Assembly Basic First Drafts Advanced Editing Transitions Plug-In Support Basic Adobe Premiere After Effects Adobe Bridge Final Cut Pro 7.0 Exporting of Files Compression & Delivery of Final Files. Class Film 101, 202, 303: Instructions & Teaching on Pacing, Style & Flow of FIlmmaking History of Editing & Film Structure Basic Storytelling Assembly. Full time & part time students. 50+ Students with +20 final year projects. Show less



Freelance Film Production

• Entertainment Providers
• 700 & Above Employee

• Director Of Photography

  • Aug 2007 - Sep 2013

  Macau, Hong Kong, Portugal, Beijing, Vietnam DP and Camera for independent, corporate and institutional productions. Cinematography & Camera Operation Pre & Post-Imaging Color Grading Management of projects from ideation to delivery (both on film and on digital deliverables). Management of creative teams from 3-5 on small productions (-100k value) to 10-25 (+500k value).

• Producer

  • Aug 2005 - Feb 2009

  Portugal Producer: Budgeting Production Planning & Management Talent Coordination & Payment Financing & Co-Production Development Production On-Site Assistence Transportation of Talent, Equipment & Deliverables Production of Flyers, Website Maintenance & Film Festival Applications Producer & Production Manager for: Low budget short films TV and web commercials Student short films Test screenings and Equipment testing



HK Webfest

• Event Organizer

  • Jan 2013 - Jul 2013

  Hong Kong Asia’s 1st festival for Transmedia, Branded Entertainment and Webseries: Event organization Partnership and sponsorship relations Fundraising Marketing/PR Showcase programmer On-Site Videographer & Photography



Hong Kong Baptist University

• Hong Kong
• Higher Education
• 700 & Above Employee

• Graduate Teaching Assistant

  • Sep 2010 - Jul 2012

  Hong Kong CTV 7220 World Cinema: History, Aesthetics, & Cultural Issues Class Preparation, Evaluation & Orientation. Teacher Support Duties for the Semester. TA and assist school and events for the Academy of Film, HKBU Event Organization & Support Production Support



Filmes do Tejo

• IT Services and IT Consulting

• Production Assistant

  • Sep 2008 - Jan 2009

  Lisbon Area, Portugal Production Assistant for "Um dia Frio": Location Scouting & Booking Schedule Maintenance and Production Development On-Site Finance Management Production Transportation Management Control of Deliverables. Clerking work for the feature "Águas Mil": Festival Submission Invitation Management & Guest List Maintenance Lead Management for Future Financing.