Experience

lessburn

• India
• Information Services
• 100 - 200 Employee

• Digital Marketing Manager

  • Jun 2019 - Present

  -> Identified target audiences and devising digital campaigns.-> Designed customized campaigns for each product keeping in mind the best practice on global social media platforms like Facebook, Instagram, LinkedIn & Twitter.-> Managed all web marketing efforts and increasing quality lead conversions from all sources, including paid search, display, content, retargeting, organic search & social media.-> Create various email templates, landing pages and run email & digital campaigns.-> Developed budget, monitored & controlled all costs associated with corporate-wide digital marketing programs; tracking campaign costs, performance and ROI.-> Work cross-functionally with development, design & product team to plan and implement SEO update & content.

• Digital Marketing Specialist

  • Oct 2017 - Jun 2019

  -> Analyse and Improve the Website Performance using Google Analytics, Google Search Console, SEMrush and other tools.-> Developed strategies to increase number of visitors to a website by getting high-ranking placements in search results.-> Performing keyword research, competitor research, and market research for each assigned account using analytics tool.-> Setup and manage end-to-end Amazon Product Listing, Campaigns, Ad groups, keywords, bid optimization, and budgets based on brand understanding & strategy.



FLORET MEDIA PVT.LTD.

• India
• Advertising Services
• 1 - 100 Employee

• Senior SEO Analyst

  • Sep 2013 - Sep 2017

  -> Conducted keyword research based on highly relevant & traffic generating keywords to optimize the content. -> Performing on-page analysis & suggesting on-page improvement for improving website performance & generating leads. -> Conducting competitor research & analysis to improve website performance. -> Implementing link building campaigns. -> Performing Local SEO to promote the client's product & service. -> Identifying & understanding technical SEO issues, XML sitemaps, robots.txt and crawling. -> Canonical URL recommendation for webpages with same content. -> Monitor, track & report website performance using Google Analytics. -> Building Off-Page strategy to build high-quality backlinks and removing the toxic links. -> Performing Technical Audits for better Crawling & Indexing. -> Implementing various Schema Markup like FAQ, Author Schema, Organization Schema