Head of Category

• Jul 2022 - Present

Marketplace Sales Manager

• Jul 2021 - Sep 2022

Sales Category Manager / Women Casual & Accessories

• Feb 2019 - Jul 2021

Sales Category Manager / Accessories

• Feb 2017 - Feb 2019

• Analyze data or insights to determine industry and consumer trends.• Devise long-term development strategies for product categories to maximize profit.• Achieve annual sales targets• Place appropriate orders to ensure product availability that meets consumer demands.• Determine the positioning of a product category to maximize visibility.• Liaise with marketing teams to determine competitive pricing and promotional activities of a product category.• Collaborate with buyers and merchandisers to expand product categories.• Make forecasts for product demand to ensure the sustainability of inventory.• Develop exit strategies for unsuccessful products.• Assume responsibility of budget development and revenue for category. Show less

Junior Account Manager / Tesco

• Aug 2015 - Jan 2017

• Operate and maintain strong, long-lasting customer relationships.• Responsible for Home Care, Personal Care, Foods categories.• Responsible for an account team. (3 customer executive, 11 supervisors, 48 merchandisers.)• Managing for all sales operations of Tesco Kipa including annual contracts.• Responsible for annually budget targets, market share targets and profitability targets.• Forecast and track key account metrics.• Identify growth opportunities and collaborate with sales team to ensure growth attainment. Show less

Customer Executive, Carrefour

• Jan 2015 - Jul 2015

• Operate and maintain strong, long-lasting customer relationships.• Responsible for Home Care Category.• Coordinate the relations with the purchasing departments of Carrefour.• Promotional budget management of the Carrefour account within Unilever.• Responsible for monthly, quarterly, annually budget & market share & profitability targets.• Responsible for the supervisor team for Carrefour. ( 7 field supervisor )• Ensure monthly sales targets and quarterly growth targets are delivered.• Develop and implement account specific promotional and merchandising activities.• Formulate and implement effective sales strategies and promotion plans for Carrefour.• Develop in store business plans that contains right and relevant in store tools to achieve incremental sales and share gains in compliance with company and category priorities. Show less

Customer Executive, Discounters

• Sep 2013 - Dec 2014

• Operate and maintain strong, long-lasting customer relationships.• Responsible of Food Category and Personal Care Category at Discounters.• Coordination of the relations with the purchasing departments• Responsible for monthly, quarterly, annually budget & market share & profitability targets.• Development and implementation of promotional activities.• Implement effective sales strategies and promotion plans for customers.• Execute in store business plans and ensure monthly sales targets and quarterly growth targets are delivered.• Execution of Joint Business Plans annually. Budget management of customer. Show less

Operations Executive, Migros

• Feb 2012 - Sep 2013

Main Account Responsibility: Migros Regional Responsibility: Marmara National Accounts Field Operation (Tesco Kipa, Carrefour, Migros Group, Real, Kiler, Adese)Drives efficient planning between account management team and other departments within the company.• Execution of Joint Business Plans annually. Budget management of customer.• Responsible for monthly, quarterly, annually budget & market share & profitability targets.• Direct responsible (11 field supervisor 103 merchandiser)• Plan field work force capacity for all categories by prioritization (Foods, Home Care, and Personal Care), customers, and regions.• Ensure the account team plans the right amount and kind of promotion from field point of view for the related month.• Ensure plans of Customer Marketing and account team target right stores and right number of stores.• Plan and drive efficient planning of Point-of-Sale material and mechanism in conjunction with Customer Marketing.• Work with Trade Category team in category management projects.Lead perfect field execution of planned actions.• Share "how to have best store" action plan and agree with field supervisors on improvement areas.• Share category strategies and priorities with field team.• Set up and cascade "field execution plan" for every promotion period.• Develop Field Supervisors' skills. Show less

Field Executive, Discounters

• Mar 2011 - Jan 2012

• Implementation of customer development policies and plans in-store in term of price, promotion, shelf allocation, assortment mix and visibility of products. • Build partnership with the point of purchase directly on field.

Sales Manager

• Jul 2008 - Mar 2011

• Designing all sales plans for Metro Cash&Carry & Distributor business in İstanbul. Managing annually, monthly strategic and executional planning. • Ensure sales growth & gross margin objectives are met. Implement sales marketing strategies, creating short long term targets. • Dealing with account’s category managers, negotiating with the Joint Business Plans, IBP’s (Integrated Business Plans) and Annual Contract Terms. • In order to increase sales and profit; having alternative sales campaigns according to market researches, applying promotions with the appropriate price positioning. • Prepare and follow monthly/quarterly/yearly sales budgets. Show less