Dina Fiorentino
Chief Of Staff at Better Organizations by Design (BOxD)- Claim this Profile
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Topline Score
Bio
LinkedIn User
Dina is a truly collaborative leader who builds consensus across teams by breaking down organizational silos while remaining on target with larger organizational objectives. Her management style invites others to genuinely feel their contributions are respected and embraced and Dina is able to demonstrate her tremendous marketing knowledge and experience by mentoring others to find the leader within themselves. I have personally worked with Dina on projects that have had local and global scope and I have always appreciated her willingness to listen and encourage me to push myself to do my best work. Dina has tremendous marketing leadership expertise that centers the customer experience and Dina ensures this focus is never lost.
Becca Goren Mayers
When I came to work at SAS, there were no "product marketing" titles. Dina was the first marketer to bridge the content gap between the business message and technical capabilities. As the second unofficial product marketing manager, she and I - from different teams - worked together on the first marketing plans. Later, I worked for her under the Marketing Programs team. On this team, we created and drove the Go-to-market plans, Launch plans, Positioning documents, and other infrastructure that supported product marketing for years to come. Dina excels as all she does. She doesn't just execute on a pre-defined job, she makes things happen. She supports and enables her team members to do their best and to lead in their area of expertise.
LinkedIn User
Dina is a truly collaborative leader who builds consensus across teams by breaking down organizational silos while remaining on target with larger organizational objectives. Her management style invites others to genuinely feel their contributions are respected and embraced and Dina is able to demonstrate her tremendous marketing knowledge and experience by mentoring others to find the leader within themselves. I have personally worked with Dina on projects that have had local and global scope and I have always appreciated her willingness to listen and encourage me to push myself to do my best work. Dina has tremendous marketing leadership expertise that centers the customer experience and Dina ensures this focus is never lost.
Becca Goren Mayers
When I came to work at SAS, there were no "product marketing" titles. Dina was the first marketer to bridge the content gap between the business message and technical capabilities. As the second unofficial product marketing manager, she and I - from different teams - worked together on the first marketing plans. Later, I worked for her under the Marketing Programs team. On this team, we created and drove the Go-to-market plans, Launch plans, Positioning documents, and other infrastructure that supported product marketing for years to come. Dina excels as all she does. She doesn't just execute on a pre-defined job, she makes things happen. She supports and enables her team members to do their best and to lead in their area of expertise.
LinkedIn User
Dina is a truly collaborative leader who builds consensus across teams by breaking down organizational silos while remaining on target with larger organizational objectives. Her management style invites others to genuinely feel their contributions are respected and embraced and Dina is able to demonstrate her tremendous marketing knowledge and experience by mentoring others to find the leader within themselves. I have personally worked with Dina on projects that have had local and global scope and I have always appreciated her willingness to listen and encourage me to push myself to do my best work. Dina has tremendous marketing leadership expertise that centers the customer experience and Dina ensures this focus is never lost.
Becca Goren Mayers
When I came to work at SAS, there were no "product marketing" titles. Dina was the first marketer to bridge the content gap between the business message and technical capabilities. As the second unofficial product marketing manager, she and I - from different teams - worked together on the first marketing plans. Later, I worked for her under the Marketing Programs team. On this team, we created and drove the Go-to-market plans, Launch plans, Positioning documents, and other infrastructure that supported product marketing for years to come. Dina excels as all she does. She doesn't just execute on a pre-defined job, she makes things happen. She supports and enables her team members to do their best and to lead in their area of expertise.
LinkedIn User
Dina is a truly collaborative leader who builds consensus across teams by breaking down organizational silos while remaining on target with larger organizational objectives. Her management style invites others to genuinely feel their contributions are respected and embraced and Dina is able to demonstrate her tremendous marketing knowledge and experience by mentoring others to find the leader within themselves. I have personally worked with Dina on projects that have had local and global scope and I have always appreciated her willingness to listen and encourage me to push myself to do my best work. Dina has tremendous marketing leadership expertise that centers the customer experience and Dina ensures this focus is never lost.
Becca Goren Mayers
When I came to work at SAS, there were no "product marketing" titles. Dina was the first marketer to bridge the content gap between the business message and technical capabilities. As the second unofficial product marketing manager, she and I - from different teams - worked together on the first marketing plans. Later, I worked for her under the Marketing Programs team. On this team, we created and drove the Go-to-market plans, Launch plans, Positioning documents, and other infrastructure that supported product marketing for years to come. Dina excels as all she does. She doesn't just execute on a pre-defined job, she makes things happen. She supports and enables her team members to do their best and to lead in their area of expertise.
Credentials
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Flow Certified Coach(FCC) Module 1-5
FLOW Coaching InstituteOct, 2020- Nov, 2024
Experience
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BOxD | Better Organizations by Design
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United States
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Business Consulting and Services
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1 - 100 Employee
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Chief Of Staff
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Feb 2021 - Present
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Delightful Consulting
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RTP, North Carolina
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Senior Principal Consultant/Mentor and Business Coach
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Oct 2018 - Present
Senior Principal Consultant 2018- Present Consult and coach executives and staff at non-profits and small businesses on business topics focused on marketing, strategy, prioritization, operations/technologies, campaign development, communications, process development and volunteer engagement. --Strategy development and prioritization planning for leaders and teams --Plan and implement marketing campaigns --Create and bring efficiencies to business operations, communications, board processes and more. --Coaching Certifications: ---- ICF 60 ACSTH certificate / ICF Associate Certified Coach. ---- Certified Professional Life Coach, Transformation Academy
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Business Mentor
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Jan 2019 - Present
Provide business mentorship to graduates of the LaunchApex program where participants/ entrepreneurs and small businesses are provided access to business development services, business loans, mentoring, and networking opportunities. -- ICF 60 ACSTH certificate / ICF Associate Certified Coach. -- Certified Professional Life Coach, Transformation Academy Provide business mentorship to graduates of the LaunchApex program where participants/ entrepreneurs and small businesses are provided access to business development services, business loans, mentoring, and networking opportunities. -- ICF 60 ACSTH certificate / ICF Associate Certified Coach. -- Certified Professional Life Coach, Transformation Academy
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Torch
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United States
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Professional Training and Coaching
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100 - 200 Employee
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Business Mentor
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Jan 2019 - Present
Provide Business mentorship to leaders by offering mentorship, goal setting, and learning to support the positive development of business leaders. -- ICF 60 ACSTH certificate / ICF Associate Certified Coach. -- Certified Professional Life Coach, Transformation Academy Provide Business mentorship to leaders by offering mentorship, goal setting, and learning to support the positive development of business leaders. -- ICF 60 ACSTH certificate / ICF Associate Certified Coach. -- Certified Professional Life Coach, Transformation Academy
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SAS
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United States
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Software Development
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700 & Above Employee
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Director, Education Practice Marketing (P20W space)
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Jun 2016 - Oct 2018
Developed go-to-market strategies, messaging and marketing plans targeting all levels of education market. Drove leads for sales and messaging/promotion for SAS' philanthropic efforts focused on STEM.-Created go-to-market plans in collaboration with Sales, Product Management, Corporate Creative, R&D and other teams, as required, leveraging data for determining goals and success metrics.-Developed and implemented marketing programs that utilized all marketing channels including digital marketing, live events, workshops, email marketing among others, resulting in:-2018 lead target 105%.-Impact to Sales from Marketing activities: target 55%, hit 76%.-Increase in degree programs teaching with SAS up 14%.-SAS Ondemand software usage up 15%.-Reached 1 Million download goal of SAS University Edition Software.-Academic Outreach web redesign - increased page views from 2000 / month to 10k+ per month.-Led Global Academic Marketing Collaboration team for implementation of consistent academic message world-wide.
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Senior Marketing Director
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Jun 2011 - Jun 2016
Provided superb customer experiences for SAS customers with delivery of corporate events, retention and loyalty marketing, education and philanthropy marketing, program development and management as well as social, digital and campaign marketing. Drove operational efficiency, cross-functional collaboration, process efficiency, strategic and tactical alignment across multiple areas of business and customer satisfaction.Orchestrated Executive Customer Leadership Council focused on customer service and satisfaction which launched new corporate initiative that reached 500K+ learners.Aligned customer requests and goals with SAS’s business needs as a contributing board member of customer-driven executive board driving largest SAS Customer Event.Managed multimillion-dollar budget with exceptional accuracy, achieving target within +/- 3% of forecast as result of constantly reassessing business and realigning investments to support growth without increasing budgets.Rejuvenated largest corporate event from declining attendance to record setting growth and redesigned marketing approach, resulting in year over year (YoY) increase for last 5 years.Managed customer reference and advocacy development programs that led to expanding reach metrics by 32%.Consolidated number of customer communications and instituted more targeted messages through merging training business into marketing business and application of marketing metrics and methodology.Achieved 30% YoY growth of Executive Briefing Center with launch of new center that triggered new goal to increase number of customers visiting headquarters location.
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SAS
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United States
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Software Development
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700 & Above Employee
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Marketing Director, Executive & Customer Marketing
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2006 - 2011
Started at SAS in 1997. Held various positions. Focus on customer service and satisfaction. Led team responsible for marketing key focus areas for SAS. Campaign efforts consistently produced results above industry averages. Managed multi-million dollar budget successfully within 1% +/- consistently. Directed process development, employee training, marketing campaign evaluations and infrastructure development to support a growing and evolving marketing division. Successfully expanded and evolved SAS’ Executive Briefing Center business.
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BB&T (Branch, Bank and Trust)
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Raleigh-Durham, North Carolina Area
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Product Development Manager
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1996 - 1996
Led the development and direction of OnLine Banking products. Developed product portfolio strategy that supported existing products and led to the future focusing on internet based products. Gained and gathered support of various Bank departments and managed vendor relationships. Developed and supported an on going web page for BB&T. Led the development and direction of OnLine Banking products. Developed product portfolio strategy that supported existing products and led to the future focusing on internet based products. Gained and gathered support of various Bank departments and managed vendor relationships. Developed and supported an on going web page for BB&T.
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ON Technology Corporation
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Morrisville, NC
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International Marketing Manager
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1994 - 1996
Manage all aspects of marketing efforts into foreign country territory. Recruit and train partners to market software products using ON Technology's marketing methodologies with a goal to create $1.5 million in sales. Support the selling efforts by developing joint marketing plans with partners, maintain relationships and manage marketing plans to meet the goals and objectives agreed upon in these plans. Manage all aspects of marketing efforts into foreign country territory. Recruit and train partners to market software products using ON Technology's marketing methodologies with a goal to create $1.5 million in sales. Support the selling efforts by developing joint marketing plans with partners, maintain relationships and manage marketing plans to meet the goals and objectives agreed upon in these plans.
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Apple
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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Manager, Marketing Process and Implementation
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1984 - 1994
Led a team focused on providing services to sales business units in the areas of marketing promotion design and implementation, customer support/service and reporting. Also created implementation procedure processes, including systems, for use by the customer support centers around the country. Led a team focused on providing services to sales business units in the areas of marketing promotion design and implementation, customer support/service and reporting. Also created implementation procedure processes, including systems, for use by the customer support centers around the country.
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Education
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Illinois State University
Bachelor of Science, Double Major, Business Finance and Organizational Management
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