Experience

NASBA

• United States
• Accounting
• 1 - 100 Employee

• Content Development and Web Specialist

  • May 2017 - Present

  • Assesses and updates NASBA’s six affiliate websites in collaboration with internal/external content contributors and key influencers to support NASBA’s strategic goals.• Authors original content tailored to target audiences for websites, print and electronic publications to meet stakeholder and organization expectations.• Gains buy-in from NASBA management on recommended communications improvements informed by market research, knowledge of target audiences and advancements in technology.• Provides content and digital media support to nearly 50 Boards of Accountancy by developing and editing content for publications, mass email campaigns, promotional materials, and video scripts.• Completes daily web updates for nasba.org which garners over one million visits each year. • Additional responsibilities: social media outreach and monitoring; review and edit of internal/external communications across company departments, conference preparation, planning and attendance