Experience

The Enterprise Company

• Egypt
• Information Services
• 100 - 200 Employee

• Strategic Communications Advisor

  • Mar 2022 - Present



British Council

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Communications Manager

  • May 2019 - Present

  Managing and maintaining the reputation of the brand through external (B2B and B2C) and internal comms for three businesses (IGCSE and IELTS Exams, Cultural Engagement, and English courses) and by working alongside the marketing and comms teams in MENA • Strategy and Project Management: Developing communication campaign strategies and executing them based on target audiences, objectives, messages, channels and KPIs for over 20 sub-brands/business lines • Crisis Management: Member of the Incident Management Team responsible with senior leadership to plan responses to brand reputation risks resulting from employee and customer crises and drafting the crisis comms. • Stakeholder mapping and engagement: identifying stakeholders influential of the Egypt office’s sustainability and creating a process for engagement with peers in parliament, government, especially embassy and FCDO (Foreign Commonwealth and Development Office), and global British Council offices. • Internal Comms: moderating internal and external stakeholder events, interviewing staff and leadership, and supporting regional internal comms team with comms to staff in country. • Messaging and Content Generation: Increased Instagram followers by 20,000 in one year through a dedicated, engaging content plan. Increased share of voice of development work from 10% to 30% on Facebook through improved storytelling. Maintained a drumbeat of news in traditional press with an average of 30 clippings/month in tier 1 and 2 outlets. • Digital: Reduced Cost Per Lead and Cost Per Acquisition in marketing’s social media and SEO conversion campaigns for English courses by almost 50% and increased engagement on social media IELTS campaigns almost 10 folds by developing localised, aspirational video assets driven by key messages, objectives and target audiences.



Hill+Knowlton Strategies

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Consultant

  • Sep 2016 - May 2019

  Managing the accounts of the Ministry of Investment and International Cooperation, Souq.com/Amazon, the British Council, and ABK-Egypt. Drafting content such as messaging, press releases, features, interview briefing documents, press kits, etc. Developing content calendars for digital platforms and drafting digital content (websites, social media platforms). Developing and implementing digital campaign strategies. Pitching stories to lifestyle media and managing influencer campaigns. Drafting marketing material.



Global Leasing Company

• Cairo

• Head of Planning & Budgeting

  • Dec 2015 - Aug 2016

  Raising financing through banks - Successfully raised a Medium Term Loan of LE50 million for the Company Establishing relationships with international banking institutions Developing the Company's 12-month Budget Files Developing the Reporting Files for the Portfolio & Financial Results Reporting the Portfolio & Financial Performances monthly against budget Raising financing through banks - Successfully raised a Medium Term Loan of LE50 million for the Company Establishing relationships with international banking institutions Developing the Company's 12-month Budget Files Developing the Reporting Files for the Portfolio & Financial Results Reporting the Portfolio & Financial Performances monthly against budget



Enmaa Financial Services

• Investment Banking
• 1 - 100 Employee

• Business Development Director

  • Mar 2007 - Oct 2015

  Investment Banking projects closed: Sell-side advisor to an Egyptian pharmaceutical selling a minority stake to a regional private equity in the midst of political & economic turmoil in post revolution Egypt in 2013 Sell-side advisor to an Egyptian conglomerate selling its 49% stake to its joint venture partner Bongrain SA, a global leader in cheese production in 2009 Sell-side advisor to a textile company in the Free Zone in Egypt to the country's largest single PE fund (HorusIII) in 2008 Strategy Consulting conducted: PPP Project Advisory for Saudi Arabia's Ministry of Defence, the General Authority for Civil Aviation, in Riyadh Market entry strategy consulting for a Belgian chocolate manufacturer seeking to start manufacturing in the Middle East, together with A-Connect, one of the world's most prominent European consulting firms (2011). Strategy consulting project for a new start-up warehousing, logistics and distribution portfolio company of Citadel Capital in Egypt. (2009) Strategy consulting project for the new Graduate School of Business of the American University in Cairo (2007). Strategy consulting for a foreign strategic investor seeking to start a warehousing company in Egypt. Financial modeling and transaction structuring to raise US$ 19 M in equity financing for a new 5 star resort in Mexico



Golfrate Angola Luanda, Angola

• Financial Analyst and Management Consultant

  • Dec 2005 - Feb 2006



Mars Inc

• Financial Analyst

  • Jun 2004 - Jun 2005

  AREAS OF FOCUS Financial planning and budgeting, analysis and evaluation of business results and key parameters, business activity recommendations , costing and pricing analysis for 4 different markets; Lebanon/Jordan/Syria/Iraq AREAS OF FOCUS Financial planning and budgeting, analysis and evaluation of business results and key parameters, business activity recommendations , costing and pricing analysis for 4 different markets; Lebanon/Jordan/Syria/Iraq



Swicorp-Sigma

• Investment Banking Analyst

  • Aug 2001 - May 2004

  Investment Banking Areas of focus Market research, financial modeling, cash flow valuation and drafting prospectus. Significant Accomplishments: Worked with a team on the acquisition of Rotopack by Porta, two packaging material companies (Deal size: EGP 32 million, USD 5MM) Worked with a team on a project finance transaction (deal size: USD 450 million) for Egyptian Basic Industries Company (EBIC), one of the largest fertiliser companies in Egypt Investment Banking Areas of focus Market research, financial modeling, cash flow valuation and drafting prospectus. Significant Accomplishments: Worked with a team on the acquisition of Rotopack by Porta, two packaging material companies (Deal size: EGP 32 million, USD 5MM) Worked with a team on a project finance transaction (deal size: USD 450 million) for Egyptian Basic Industries Company (EBIC), one of the largest fertiliser companies in Egypt



Trust Group for Securities (Now known as Beltone)

• Trainee

  • Jun 2000 - Aug 2000

  Brokerage and Research departments Developed my capital market knowledge and assisted in analyzing and following up on the stock exchange movements and developments Developed the company's daily news letter issued to clients and assisted in setting up the research arm where I gathered relevant information, news, and financials for listed companies Brokerage and Research departments Developed my capital market knowledge and assisted in analyzing and following up on the stock exchange movements and developments Developed the company's daily news letter issued to clients and assisted in setting up the research arm where I gathered relevant information, news, and financials for listed companies