Experience

Brighton Health Plan Solutions

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Vice President of Strategy & Business Development

  • 2018 - Present

  Provide strategic leadership for all aspects of marketing operations to populate sales pipeline and deliver revenue growth by optimizing inbound and outbound omnichannel marketing strategies. Advise content team on SEO strategies, validate analytics, and ensure alignment of proposed website content with editorial plan and corporate objectives. Transition sales team to digital marketing techniques by providing comprehensive package of tools, training, and resources.• Reduced gap in annual revenue achievement 50% by conceptualizing marketing plan that significantly increased projected sales for 2022’s 4th quarter.• Implemented marketing and lead generation strategies that drove 80% of existing 2022 sales pipeline. Show less

• Director of Customer Marketing

  • 2018 - 2021

  Spearheaded redesign of customer marketing programs, modernizing foundational infrastructure elements to increase efficiency and streamline marketing operations. Implemented Salesforce cloud platform and associated marketing automations, converted brand websites from IT to marketing ownership, and collaborated with cross-functional partners to ensure unified messaging. Retained and grew marketing team through hands-on training and knowledge base transfer. • Implemented strategies responsible for 60% of new revenue in 2021 by pioneering development of company’s digital marketing program to drive organic web traffic and assemble prospect lists and qualified pipeline leads.• Delivered explosive growth in website traffic within first quarter, optimizing SEO capabilities and driving visits from under 1,000 to over 50,000 by redesigning website navigation and page structure. Show less



Argyle

• United States
• Advertising Services
• 1 - 100 Employee

• VP of Customer Marketing / Director of Marketing

  • 2016 - 2018

  Recruited to reimagine outbound marketing approach for global media organization generating leads for solution-focused partner events. Mentored and coached team of 8 NY-based marketing staff; received expanded role to include leadership of 12-person London office. Designed and implemented company’s first non-email lead generation channels and introduced proven digital marketing methods and programs to expand international lead generation • Delivered 250% return on paid media investment by managing new marketing program and doubling social media following within 6 months. • Grew customer acquisition 30% by introducing new digital marketing channels. Show less



EBSCO Industries, Inc.

• United States
• Information Services
• 200 - 300 Employee

• Director of Online Marketing

  • 2012 - 2016

  Transformed marketing and analytics strategies across 40 brands and 26 divisions. Modernized CRM and data analytics efforts by introducing Salesforce and Google Analytics across all business units; streamlined ecommerce sites and brochure publication through user-friendly platforms. Forged new full-spectrum analytics strategy, shifting leadership website review from annual to monthly cadence and expanding monthly reporting to including email marketing campaigns, web analytics, and website traffic. • Implemented optimized SEO tactics for 4 divisions, driving 20% revenue growth while reducing spending by 30%. • Introduced Google Analytics to replace legacy analytics platform, delivering 6-figure annual savings. Show less



Progressive Book Club

• Book and Periodical Publishing
• 1 - 100 Employee

• Director of Marketing

  • 2008 - 2012

  Negotiated marketing promotions with 150+ organizations to enable member acquisition for liberal author platform startup company. Managed all aspects of online marketing, delivering 750,000 potential member contacts, and supervised 10 staff. Negotiated marketing promotions with 150+ organizations to enable member acquisition for liberal author platform startup company. Managed all aspects of online marketing, delivering 750,000 potential member contacts, and supervised 10 staff.



Special Ops Media

• Advertising Services
• 1 - 100 Employee

• Account Director & Producer

  • 2007 - 2008

  Delivered brand-aligned strategies and campaigns for up to 20 prominent digital brand agency clients. Facilitated responses to RFPs and sales development initiatives, supporting achievement of client goals through innovative marketing solutions. Monitored performance of web-based marketing programs and identified client cross-selling opportunities. Delivered brand-aligned strategies and campaigns for up to 20 prominent digital brand agency clients. Facilitated responses to RFPs and sales development initiatives, supporting achievement of client goals through innovative marketing solutions. Monitored performance of web-based marketing programs and identified client cross-selling opportunities.