Dina El Awady

Channels Strategy & Business development Senior Manager at Vodafone
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Contact Information
us****@****om
(386) 825-5501
Location
Egypt, EG

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Experience

    • United Kingdom
    • Telecommunications
    • 700 & Above Employee
    • Channels Strategy & Business development Senior Manager
      • Oct 2016 - Present

      • To drive the channels’ development and investment strategy for Vodafone’s sales channels to support in achieving optimum reach of our footprint.• Set & formulate VF sales channels 3-yr strategy and review progress against strategy• Planning & Executing Regionalization strategy in terms of Network, Distribution expansion and Marketing KPIs with Channels /Segments Owners & Network Teams availing more efficient operations , increasing our market penetration and taking more location-informed decisions. Show less

    • Consumer sales operations & market development senior manager
      • Jul 2015 - Sep 2016

      • Set & implement all the consumer channels’ operational strategy to ensure smooth , controlled & secured operations.• Develop new business opportunities for all sales channels, both internally and externally through availing more customer touch points and creating new franchising partnerships, tactical agreements and business models in order to start up new and unconventional revenue streams, and increase total gross adds. • Managing Channels’ prepositions in order to achieve incremental sales.• Manage the channel’s workforce to ensure best utilization and efficiencies of available headcount • Planning and forecasting KPIs across all channels (e.g. sales volume, quality of sales, channel activity related indicators, channel incentives, subscriber acquisition costs, channel profitability, etc)• Set the channel’s monthly targets according to the segments’ detailed budgets, seasonality, marketing activities & channel’s capacity• Manage consumer channels’ budget & ensure profitability and partners efficiencies. Show less

    • Corporate Sr. Sales Manager
      • 2014 - Jun 2015

      • Responsible for managing & growing segment’s revenue (Av. 8Mn/Month) and maximizing Vodafone market share • Ensuring channel’s profitability while delivering the best customer experience and maintaining Net Promoter Score leadership. • Setting and managing sales, budget, strategy and tactical plans and tactics to ensure strategy implementation and goals delivery. • Efficient day to day operations’ management , training and developing team members to achieve their aspirations.• Set Sales KPIs, reward and commissions schemes for team members.• Leading the Training, and development of teams to sell Fixed Connectivity and complex sales creating new revenue streams for Vodafone through collaboration with other departments (Vodafone International Service) and external vendors and system integrators.• Ensure profitability, operational efficiency & Sales quality.• Pursue career development of team members Show less

    • Retail operations & business development senior manager
      • Jan 2012 - Dec 2013

      • Set & implement the Retail channel’s operational strategy to ensure smooth , controlled & secured operations.• Review, evaluate and help formulate a long-term retail plan that defines achievable objectives and gives stakeholders ownership of the retail strategy.• Identify key strategies for business and major function areas & ensure Strategy is turned into actions.• Manage the Retail budget & ensure relevant financials are dialed into the budget.• Establish continuous improvement programs & develop cost reduction ones.• Set the channel’s monthly targets according to the segments’ detailed budgets, seasonality, marketing activities & channel’s capacity.• Analyze current business trends and set actions to overcome in the future.• Complete management of Vodafone partners/ franchisees in terms of establishing partner strategy collectively with Head of department, franchising partners P&L as well as coordinate with internal stake holders the facilitation of all franchising partner requirements and ensure 100% support for rolling out & operation.• Manage Retail workforce, trainings & ensure developments are properly & efficiently planned, conducted, evaluated and serve the channel’s strategy.• Plan, execute Retail expansion & identify opportunities and finalize all relevant financial requirements for the expansion to take place.• Ensure that all the operational support is provided to all channels.• Manage the Retail Cash Operations while ensuring that all required controls are properly set & implemented.• Design & manage all the projects that aim to improve the customers’ experience & enhance Retail Net Promoter Score. Show less

    • Regional Retail Manager
      • Jun 2010 - Dec 2011

      • Full responsibility of region’s planning & strategy in alignment with operations & business development function.• Assist in ensuring the delivery of the Vodafone Retail P+L .• Lead the region to deliver on sales targets – 11+% contribution to total retail’s annual targets.• Analyze sales trends, steer activities and manage seasonality’s & Propose region’s activities to boost sales and deliver on strategic products.• Increase the region’s sales transactions ratio as well as closure rate YOY.• Increase region’s YOY revenues & margins.• Ensure Consistency between owned/franchised and express stores.• Ensure differentiated service delivery (according to customer value).• Meet region’s budget.• Propose & lead projects that improve customer experience across region.• Assists in setting the yearly qualitative and quantitative retail regional sale targets with Sales and Marketing top management• Develop and maintain strong relationship with franchisees ,vendors and property owners• Set development requirements and strategy for retail employees on various positions within region. Show less

    • Retail Area Manager
      • Oct 2007 - May 2010

      • General management of a Retail area that consists of multiple stores, owned as well as franchised, with a major focus on achieving sales and customers care targets, cash management, people & partner management, government representatives and landlords.

Education

  • Ain Shams University
    Bachelor's degree, Business Administration and Management, General

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